2019 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the IFE with a wealth of knowledge that will help you in the success of your business decisions in the future.

The International Franchise Expo is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.


The International Franchise Expo is pleased to announce that all workshops, except #5 and #10, have been approved for CFE accreditation. To learn more about CFE credits, click here


All Workshops Are Fee Required.

Workshop 1: Global Franchise Expansion: Strategies for Lucrative and Planned Growth

Thursday, May 30, 10:00 AM - 1:00 PM

Room: 1C04

Moderated by: Philip Zeidman, Senior Partner, DLA Piper US LLP

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc. and William Edwards, CFE, CEO and Founder, Edwards Global Services, Inc.

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 2: Franchising Your Business

Thursday, May 30, 10:30 AM - 1:00 PM

Room: 1C03

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.Click here for more details.

sponsored by: Accredited

Workshop 3: Strategies for Penetrating the U.S. Market for Overseas Franchisors

Thursday, May 30, 1:30 PM - 4:30 PM

Room: 1C03

Presented by: Andrew Sherman, Partner, Seyfarth Shaw LLP

This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 4: 5 Habits of the Highly Successful Franchise System

Thursday, May 30, 2:00 PM - 5:00 PM

Room: 1C04

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul. Click here for more details..
Sponsored by Accredited for 100 Credits

Workshop 5: The A to Zs of Buying a Franchise

Friday, May 31, 9:00 AM - 11:30 AM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA

Friday, May 31, 10:00 AM - 1:00 PM

Room: 1C04

Presented by: Rick Morey, Partner, DLA Piper US LLP

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 7: Franchising Your Business

Friday, May 31, 1:00 PM - 3:30 PM

Room: 1B04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

The IFA has acknowledged MSA Worldwide as the leading strategic and tactical advisory firm in franchising. This symposium will explore the basics of franchise system, design, development & expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. Each attendee will receive a copy of Franchise Management for dummies, authored by Michael Seid.Click here for more details.

sponsored by: Accredited

Workshop 8: Web 2.0: Social Networking + Data in Franchising

Friday, May 31, 1:00 PM - 4:30 PM

Room: 1C03

Presented by: Lee Plave, Partner, Plave Koch PLC; Marisa Faunce, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts. Click here for more details.
Sponsored by Accredited for 100 Credits

Workshop 9: International Expansion: Master Franchising and Other Structures

Friday, May 31, 2:00 PM - 5:00 PM

Room: 1C04

Presented by: Rick Morey, Partner, DLA Piper US LLP and Tao Xu, Partner, DLA Piper US LLP

Panelists: Mark Whittle, CFE, Chief Development Officer, Hooters of America, LLC

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 10: The A to Zs of Buying a Franchise

Saturday, June 1, 9:00 AM - 11:30 AM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 11: Operations Manuals: The Foundation to Consistent Execution

Saturday, June 1, 1:00 PM - 3:30 PM

Room: 1C04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited for 100 Credits

Workshop 12: Franchising Your Business

Saturday, June 1, 1:30 PM - 4:00 PM

Room: 1C03

Presented by: Mark Siebert, CEO, iFranchise Group and Barry Falcon, Senior Advisor, iFranchise Group

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

sponsored by: Accredited

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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