These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

2018 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the IFE with a wealth of knowledge that will help you in the success of your business decisions in the future.

The International Franchise Expo is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops are between 2 ½ and 6 ½ hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.


The International Franchise Expo is pleased to announce that Workshops 2, 3, 4, 5, 6, 7, 8 and 9 have been approved for CFE accreditation. To learn more about CFE credits, click here


Workshop : The A to Zs of Buying A Franchise

Friday, June 21, 9:00 AM - 12:30 PM

Symposium 9: The A to Zs of Buying A Franchise (separate fee required)

Workshop : Franchising Your Business Part 1

Friday, June 21, 2:00 PM - 5:00 PM

Symposium 2: Franchising Your Business Part 1 (separate fee required)

Workshop : Franchising Your Business Part 2

Saturday, June 22, 10:00 AM - 1:00 PM

Symposium 2: Franchising Your Business Part 2 (separate fee required)

Workshop : Operations Manuals: The Foundation to Consistent Execution

Friday, June 21, 2:30 PM - 5:00 PM

Symposium 3: Operations Manuals: The Foundation to Consistent Execution (separate fee required)

Workshop : Symposium 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth

Thursday, June 20, 10:00 AM - 1:00 PM

Symposium 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth (separate fee required for International Symposium)

Workshop : It's All About Your Brand Promise: Best Practices to Ensure the International Success of Your Brand and Franchise System

Wednesday, June 19, 1:30 PM - 3:00 PM

It's All About Your Brand Promise: Best Practices to Ensure the International Success of Your Brand and Franchise System (separate fee required for International Symposium)

Workshop : Structures and Operational Strategies for Successful Expansion within the USA

Friday, June 21, 10:00 AM - 1:00 PM

Symposium 6: Structures and Operational Strategies for Successful Expansion within the USA (separate fee required)

Workshop : Selling Franchises Internationally Without Getting Into Trouble

Thursday, June 20, 2:30 PM - 3:30 PM

Selling Franchises Internationally Without Getting Into Trouble (separate fee required for International Symposium)

Workshop : Going International -- Moving intelligently into international expansion

Thursday, June 20, 3:30 PM - 5:00 PM

Going International -- Moving intelligently into international expansion (separate fee required for International Symposium)

Workshop : Going International - The Basic First Steps to Expanding Overseas

Wednesday, June 19, 3:30 PM - 5:00 PM

Going International - The Basic First Steps to Expanding Overseas (separate fee required for International Symposium)

Workshop : Symposium 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors

Thursday, June 20, 2:00 PM - 5:00 PM

Symposium 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors (separate fee required for International Symposium)

Workshop : Selecting Your International Markets

Wednesday, June 19, 3:30 PM - 5:00 PM

Selecting Your International Markets (separate fee required for International Symposium)

Workshop : Introduction to the Foreign Corrupt Practices Act in the context of international franchising

Thursday, June 20, 1:00 PM - 2:00 PM

Introduction to the Foreign Corrupt Practices Act in the context of international franchising (separate fee required for International Symposium)

Workshop : An Overview of Key U.S. Trends and Regulatory Issues for Canadian and Overseas Franchisors

Thursday, June 20, 10:30 AM - 12:00 PM

An Overview of Key U.S. Trends and Regulatory Issues for Canadian and Overseas Franchisors (separate fee required for International Symposium)

Workshop : Exporting a Foreign Franchise to the US on a Budget

Friday, June 21, 10:00 AM - 11:30 AM

Exporting a Foreign Franchise to the US on a Budget (separate fee required for International Symposium)

Workshop : How To Enhance Your Success in Launching or Expanding Internationally – The Keys to Successful Global Expansion

Friday, June 21, 10:00 AM - 11:30 AM

How To Enhance Your Success in Launching or Expanding Internationally – The Keys to Successful Global Expansion (separate fee required for International Symposium)

Workshop : Getting it Right: Developing an International Growth Strategy that Reflects Your Company’s Goals, Risk Tolerance and Resources

Wednesday, June 19, 1:30 PM - 3:00 PM

Getting it Right: Developing an International Growth Strategy that Reflects Your Company’s Goals, Risk Tolerance and Resources (separate fee required for International Symposium)

Workshop : Selecting the Best Franchise Structure for Domestic and International Expansion

Friday, June 21, 12:30 PM - 1:30 PM

Selecting the Best Franchise Structure for Domestic and International Expansion (separate fee required for International Symposium)

Workshop : The Use of Master Franchising, Domestically and Internationally

Friday, June 21, 2:00 PM - 5:00 PM

Symposium 4: Master Franchising, Domestically and Internationally (separate fee required)

Workshop 1: The A to Zs of Buying a Franchise

Saturday, June 2, 9:00 AM - 12:30 PM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: Franchising Your Business Part 1

Friday, June 1, 2:00 PM - 5:00 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by Accredited for 200 credits

Workshop 2: Franchising Your Business Part 2

Saturday, June 2, 10:00 AM - 1:30 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by

Workshop 3: Operations Manuals: The Foundation to Consistent Execution

Friday, June 1, 2:30 PM - 5:00 PM

Room: 1B04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited for 100 Credits

Workshop 4: International Expansion: Master Franchising and Other Structures

Friday, June 1, 2:00 PM - 5:00 PM

Room: 1B02

Presented by: Rick Morey, Partner, DLA Piper US LLP; Tao Xu, Partner, DLA Piper US LLP; Joe Manuszak, Vice President of Global Development, Chem-Dry

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth

Thursday, May 31, 10:00 AM - 1:00 PM

Room: 1B03

Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; William Edwards, CFE, CEO and Founder, Edwards Global Services, Inc.

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA

Friday, June 1, 10:00 AM - 1:00 PM

Room: 1B02

Presented by: Rick Morey, Partner, DLA Piper US LLP and Barry Falcon, Senior Strategy Consultant, iFranchise Group

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 7: Web 2.0: Social Networking + Data in Franchising

Friday, June 1, 9:00 AM - 12:30 PM

Room: 1B04

Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Paul Segreto, CEO, Franchise Foundry

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by Accredited for 100 Credits

Workshop 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors

Thursday, May 31, 2:00 PM - 5:00 PM

Room: 1B02

Presented by: Andrew Sherman, Partner, Seyfarth Shaw LLP and John Skelton, Partner, Seyfarth Shaw LLP

This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
Sponsored by Accredited for 100 credits

Workshop 9: 5 Habits of the Highly Successful Franchise System

Thursday, May 31, 2:00 PM - 5:00 PM

Room: 1B03

Presented by: Brian Schnell, Partner, Faegre Baker Daniels and Kerry Olson, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details..
Sponsored by Accredited for 100 Credits

Workshop 10: The A to Zs of Buying a Franchise

Friday, June 1, 9:00 AM - 12:30 PM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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