2018 Conference Program - Workshop 5


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This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. Franchisors in virtually every country are now devoting an increasing portion of their resources and energies to expanding beyond their base to growing markets abroad. Franchise experts will look at issues ranging from the cultural challenges of international expansion to the practical aspects of doing business across borders. The topics will address the most common business and legal problems affecting international franchising. Franchisors and professionals experienced in international franchising will take part in the panels. A question and answer period will follow each topic. All workshop attendees receive admission to the exhibits on all three days.


Thursday, May 31, 2018
10:00 AM - 1:00 PM


Advance: $210 includes exhibit hall admission and seminars
On-Site: $260 includes exhibit hall admission and seminars

CFE Accreditation

Individuals enrolled in the Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Global Franchise Expansion. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.

Who Should Attend

U.S. and non-U.S. franchisors, international franchising attorneys and consultants. All those involved and interested in global franchise expansion wishing to understand international franchising from the franchisors' perspective.

This Workshop Will Look At

  1. International Franchising:
    • What's happening around the world
    • Who's franchising where
    • What's being franchised
    • Choosing target markets
    • Making it work: are you ready for international expansion?
    • How do very recent events affect international franchising?
    • How will going international impact domestic operations?
    • A closer look at choosing a partner
    • Costs: direct and indirect
    • Important business considerations
    • Important legal considerations
  2. Structural Variations in the Global Market:
    • Joint Venture - choosing a partner: advantages and disadvantages of the franchisor and franchisee
    • Direct Franchising: advantages and disadvantages to the franchisor and franchisee
    • The Area Development Franchise: advantages and disadvantages to the franchisor and franchisee
    • The Master Franchise or Sub-Franchise: advantages and disadvantages to the franchisor and franchisee
    • Fee and royalty issues
    • The terms of the agreement
    • The package of support services for the franchisee
    • The rights and obligations of the franchisor
    • The rights and obligations of the franchisee
  3. The International Expansion Experience:
    • Going abroad
    • Presentations by international franchising experts: looking at the relationship from abroad; the role of the headquarters company; problems facing international franchising today and what leads to success and failure
    • Looking forward
    • The new markets
    • The new prospective investor
    • Trends in international franchising

Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; William Edwards, CFE, CEO and Founder, Edwards Global Services, Inc.

Philip F. Zeidman devotes his practice to domestic franchising law and the rapidly growing field of international distribution, licensing and franchising law. He was recently named Global Franchise Lawyer of the Year at the Who's Who Legal Awards for the ninth consecutive year, by Who's Who Legal, The International Who's Who of Business Lawyers. Mr. Zeidman is counsel to a number of U.S. and foreign companies and trade associations. Mr. Zeidman has engaged in an international transactional practice, testified on franchising before governmental bodies, participated in judicial and administrative proceedings, taught at universities, and appeared before business and professional groups in over 30 countries, as well as before the Commission of the European Union and numerous U.S. congressional committees. He served as General Counsel to the International Franchise Association throughout his career.

Catherine Monson joined FASTSIGNS® in 2008 and brings more than 30 years of franchising and management experience including sales and marketing, operations, development, training and advocacy. In 2009, she was the recipient of the International Franchise Association's (IFA) prestigious Bonny LeVine Award, given annually to a female franchisor in recognition for contributions to the growth of the franchising industry. In 2010, Catherine was honored by the Dallas Business Journal as one of the top 25 Women Industry Leaders in the Dallas Metroplex. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA).

An executive with over 44 years of international operations, development, executive and entrepreneurial experience, Mr. Edwards has lived in seven countries and directed projects in 68 countries. Founded in 2001, EGS currently has people on the ground in 32 countries. In May 2015, EGS received the 'E Star' Award, the highest export award given by the U.S. President for making significant contributions to the increase of U.S. exports. Edwards Global Services, Inc. takes US franchise brand global, this year working in 22 countries for its food and beverage, retail and service sector US franchisor Clients. He fulfills several Board level roles in the International Franchise Association. He speaks around the world and has written for international publications on taking businesses international and doing business in emerging markets


Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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