In order to properly and successfully enter a vast and complicated market like the United States, you need to develop a Business Plan, which will address topics such as: What region(s) will you initially target and why? What is a profile of your typical franchisee and a typical consumer? What structures (master, multi-unit, single-unit, hybrids, joint ventures, etc.) will you pursue as a legal and strategic means for entering the U.S. market and why? Have you sufficiently evaluated the alternatives? This workshop will explore these business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the United States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.
All course materials are presented in English only. All attendees receive admission to the exhibits on all three days.
Thursday, May 30, 2019
1:30 PM - 4:30 PM
Advance: $200 includes exhibit hall admission and seminars
On-Site: $250 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Strategies for Penetrating the U.S. Market. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- firstname.lastname@example.org) or visit www.franchise.org/certification.
Advisors, officers and directors of overseas companies interested in expanding their business into the United States.
John Skelton Partner - Seyfarth Shaw LLP
John Skelton is a partner in the Litigation Department of Seyfarth Shaw LLP. He is an experienced trial lawyer
having tried cases and appeared before a variety of state and federal courts and administrative agencies. In
addition to a diverse commercial litigation and trial practice, Mr. Skelton has successfully defended numerous
manufacturers and franchise clients in a variety of matters, including terminations, challenges to the
establishment and relocation of dealerships and other outlets, the enforcement of operating standards, and
“mass” and class actions.
Mr. Skelton’s practice includes complex commercial and contract disputes; franchisor-franchisee relationships; distribution and trade regulation issues; creditor rights and bankruptcy litigation, complex product liability and premises liability cases. In the franchise and distribution area, he represents various automotive, restaurant and food service, hotel, and sleep products franchisors and manufacturers. He assists with terminations and non- renewal disputes, market representation issues, franchise system structuring, including establishing national networks and supply agreements. He also counsels on dealer and franchise ownership issues, including public and other joint ownership arrangements and due diligence process in connection with franchise system acquisition.
Mr. Skelton’s bankruptcy-related practice includes representing numerous franchisors and financial institutions in bankruptcy proceedings throughout the country. His work includes evaluating post-filing operations, evaluating franchisor and lender rights and limitations, and developing strategies for dealing with financially distressed franchisee operations. He regularly assists franchisors in enforcing and effectuating pre- and post-petition terminations and protecting franchisor rights in asset sales and operations transfers.
Daniel A. Blumenthal Associate - Seyfarth Shaw LLP
franchise expo shows. Produced and Managed by MFV Expositions 208 Harristown Road, Suite 102, Glen Rock NJ 07452. Tel: (201) 226-1130