2019 Conference Program - Workshop 2

 FRANCHISING YOUR BUSINESS

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This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is the right growth option. It will help business owners understand whether they have a business that is franchisable and the components necessary for a successful business to franchise. Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs, and personnel needs. Discussions will include the advantages and disadvantages of franchising and will provide a framework for business owners to understand whether franchising is the best strategy to reach a company's future expansion goals.

All course materials are in English only. All Workshop attendees receive free admission to the exhibits on all three days.

Dates

Thursday, May 30, 2019
10:30 AM - 1:00 PM

Room: 1C03

Rates

Advance: $180 includes exhibit hall admission and seminars
On-Site: $230 includes exhibit hall admission and seminars

CFE Accreditation

Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending How to Franchising Your Business. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.

Who Should Attend

This seminar is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. Those who will benefit are CEOs, COOs, and CFOs of companies seeking alternative methods of distribution, reorganization strategies, and additional pull through strategies, as well as business consultants whose clients require them to have a working knowledge of franchise development and management.

This Workshop Will Look At

  • How small businesses have used the power of franchising to create a $1 trillion market force.
  • Definition of franchising. How to tell if the relationship you create will cross the threshold.
  • Advantages and disadvantages to franchising, and when franchising is an appropriate growth vehicle.
  • Alternatives to franchising, including company-owned growth, licensing, joint ventures, agencies, and dealerships/distributorships.
  • How to determine if your business is actually franchisable.
  • Determining the adequacy of returns for the franchisee and the franchisor.
  • How to determine if franchising is a part of the best possible growth strategy for your firm.
  • Understanding the process of franchising a business.
  • Using goal-driven planning to develop your business plan.
  • Developing an appropriate franchise structure.
    • Determining the value proposition
    • Franchise sales strategies and speed of growth
    • Developing an appropriate support structure
    • Determining fees, royalties, and other sources of revenue
    • Territory and other issues affecting growth
  • Tools and techniques for ensuring quality control in the franchise process, including Operations Manuals, Training Programs, and more advanced training techniques.
  • Compliance with franchise laws and regulations.
  • Other laws affecting franchisors: Trademark, Business Opportunity Laws, Relationship Laws, and Anti-Trust Issues.
  • Marketing your franchise effectively.
  • Effective use of the Internet and technology within franchising.
  • The Franchise Sales Process.
  • Costs and returns of implementing a franchise channel of distribution.
  • The decision to franchise.
  • Best practices for established franchisors.

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors and Adam Siegelheim, Attorney, Stark & Stark

Steve Beagelman, CFE CEO and Founder - SMB Franchise Advisors

Steve Beagelman is a franchise industry veteran of more than 25 years who held positions ranging from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands. In 2009, Steve established SMB Franchise Advisors, a consulting company specializing in advising franchise start-ups and existing franchise concepts of ways to drive business growth. By 2016, SMB has assisted over 100 companies grow their concepts. His experience includes top-level positions with such franchise brands as Hollywood Tans, Saladworks, Rita’s Italian Ice, Restaurant Systems International and Takeout Taxi. At the age of 21, Steve also spearheaded his own franchise operation as the co-founder of Black Tie Express, a start-up multi-restaurant delivery service. Under his guidance, Black Tie Express successfully grew to a 30-unit operation. Within three years, he built a successful company and then completed the title sale to the number one market leader, Takeout Taxi. He is a frequent guest speaker at International Franchise Association conferences and is a regular contributor to franchise industry publications, serving as both source and author. Steve is also a contributor to a recent franchise book, “So You Want to Franchise Your Business”. He has been quoted numerous times as an expert in Franchising World, Franchise Times and the Wall Street Journal. Steve received his Certified Franchise Executive (CFE) in 2006 from the International Franchise Association and holds a degree in Business Administration from Pace University, specializing in Business Management.


Adam Siegelheim Attorney - Stark & Stark

Adam J. Siegelheim is a Shareholder and member of the Business & Corporate and Franchise Groups. Mr. Siegelheim’s practice includes the representation of companies and non-profit organizations on a variety of issues including entity formation, financing, intellectual property, real estate, mergers and acquisitions, and insurance coverage matters.

Mr. Siegelheim’s franchise practice includes the representation of franchisors and master franchisees in various matters, including the preparation of disclosure documents and franchise agreements, state registrations, compliance with applicable federal and state regulations, and international expansion.

Mr. Siegelheim is a member of the International Franchise Association, the American Bar Association Forum on Franchising and is the Chair of the New Jersey Bar Association Franchise Law Committee. In 2012, Mr. Sigelehiem was presented with the designation of Certified Franchise Executive by The Board of Governors of the Institute of Certified Franchise Executives.

Mr. Siegelheim is a frequent contributor to the New Jersey Law Blog. You can read his most recent blog post here.


REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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