Thursday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Friday, May 31 Saturday, June 1

Workshop : Global Franchise Expansion: Strategies for Lucrative and Planned Growth (Separate Fee Required)

10:00 AM - 1:00 PM

Room: 1B03

Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Private Equity Investing and Franchising

10:00 AM - 11:30 AM

Moderated by: Gary Occhiogrosso, Managing Partner, Franchise Growth Solutions

This session will consist of a panel discussion covering how to position your franchise company for Private Equity investment and what PE firms look for in a Franchisor acquisition or strategic partnership. In addition, there will be plenty of "networking" time for both Franchisors and Private Equity attendees to meet & network. This is a great opportunity for Investors and Franchisors to meet face to face and discuss current and future opportunities. .
Sponsored by

De-mystifying Franchise Laws in the United States

12:00 PM - 1:00 PM

Room: 1B04

Presented by: Stephanie Zosak, Associate, DLA Piper US LLP

Both federal and state laws govern the offer and sale of franchising. This program provides a "nuts and bolts" introduction to those laws and offers tips for compliance. Learn about the disclosure requirements, the registration process, and the consequences of non-compliance. Other topics will include financial performance representations and best practices for recordkeeping and communicating with prospective franchisees.
Sponsored by   

How to Find Your First Franchisees

12:30 PM - 1:30 PM

Room: 1B01

Presented by: Charles Dobyns, CFE, CEO, Franchise Dynamics

Finding your initial franchisees is often harder than it appears -- finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

The Advantages of Buying an Existing Franchise

12:30 PM - 1:30 PM

Room: Theater One

Presented by: Johnny Sellyn, Head,

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Friday and Saturday, 3:30 PM)
Sponsored by

Franchise 2.0: Tools for Taking Your Franchise Model to the Next Level

12:30 PM - 1:30 PM

Room: 1B02

Presented by: Ryan Palmer, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by

Understanding How Key Provisions of the Franchise Agreement Impact Your Business Decisions

1:30 PM - 2:30 PM

Room: 1B04

Presented by: Barry Heller, Partner, DLA Piper US LLP

Unlike many non-franchise arrangements, the provisions of the Franchise Agreement have a substantial impact on the business decisions that a franchisor must make and the resulting impact on the business of a franchisee. For example, the provision governing exclusivity will determine what the franchisor can and cannot do, both within the territory and beyond it; what other types of businesses the franchisor can operate; etc. The provisions relating to the operations manual (and other clauses) will affect what changes can be made in the system to which franchisees must comply. Provisions regarding pricing will determine what influence/control the franchisor may have with respect to the pricing at the retail level. The royalty provisions (along with the FDD) will affect what payments the franchisor can require be made by the franchisee. All of these provisions will thus have a direct impact on the business operations of the franchisee. Other franchise agreement provisions will be discussed as to the business decisions they impact -- both for the franchisor and the franchisee.
Sponsored by

International Expansion through Master Franchising -- Is it Always the Right Approach?

2:00 PM - 3:00 PM

Room: 1B05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty

International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor's ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence and other topics.
Sponsored by

Workshop : 5 Habits of the Highly Successful Franchise System (Separate Fee Required)

2:00 PM - 5:00 PM

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details..
Sponsored by Accredited for 100 Credits

Going International -- Moving Intelligently Into International Expansion

3:00 PM - 4:30 PM

Room: 1C05

Presented by: Kay Marie Ainsley, Managing Director, MSA Worldwide

Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively session.
Sponsored by  

The Basics of Developing a Franchise System

3:00 PM - 5:00 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by      

Training: The DNA of your Franchise System

3:00 PM - 4:30 PM

Room: 1B04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

U.S. Small Business Administration

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