Speaker

Dave Hood President - iFranchise Group

Specializing in aggressive growth strategies and implementation, Mr. Hood has held senior management and consulting positions within the franchising and retailing industries since 1988. He is an expert in areas of franchise development and implementation, retail management, site selection, international business, and strategic planning.

Over a nine-year period, Mr. Hood directed the franchised expansion of Auntie Anne’s Soft Pretzels, one of the fastest-growing and most highly regarded franchise systems within the U.S. During his tenure at Auntie Anne’s, the company expanded from a start-up concept to an international system comprising 640 domestic and more than 100 international retail locations, 320 corporate employees, and system wide sales of over $200 million.

As Vice President of Franchise Development, and later President, Mr. Hood played a key role in the development and implementation of the company’s business development strategies in both the U.S. and international markets.

Mr. Hood has also consulted with a wide range of franchised and non-franchised organizations in the U.S. and abroad, including Armstrong World Industries, Allstate Insurance, Australia Post, Ryder Truck Rental, Bridgestone, Nestle, El Pollo Loco, Einstein’s Bagels, Oreck, Culligan, Sweet Tomatoes, Denny’s, the U.S. Navy, Haagen-Dazs, Subway, Potbelly Sandwich Works, Senior Helpers, Massage Envy, Twentieth Century Fox, and many others. Mr. Hood currently sits on the Board of Directors of Harris Research (parent company of Chem-Dry and N-Hance Wood Renewal).

As an experienced franchise business consultant, Mr. Hood’s expertise in areas of franchise implementation includes organizational development, franchise marketing and sales strategies, regulatory compliance programs, franchisee support systems, the development of franchisee advisory councils, consumer marketing, retail brand development, site selection, and operations training. He is a frequent speaker at IFA and other industry events, and has written or collaborated on many papers, articles and interviews within the franchise media.

Hood also serves as a Partner and Member of the Board of Directors of Franchise Dynamics, LLC, the nation’s premier franchise sales outsourcing firm. Mr. Hood has helped Franchise Dynamics grow from a start-up operation to a staff of more than a dozen professionals plus support staff whose combined credentials include the sale of more than 7,000 franchises.


Presenting in the following seminars/workshops:

Thursday, May 31, 2018
11:00 AM - 12:00 PM
Improving Franchise Sales: Strategies and Tactics

Room: 1B05

Presented by: Dave Hood, President, iFranchise Group

This session with help start-up and existing franchisors become more effective in the franchise sales process. Attendees will learn about the various sales strategies and how to best qualify prospects. Discussions will include steps on how to improve your sales strategies and tactics, and an overview of the compilation of best practices.
Sponsored by

Friday, June 1, 2018
10:30 AM - 12:00 PM
Key Issues in Developing the Business Terms for your FDD

Room: 1C04

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Prior to launching a franchise program, a new franchisor must ensure that the business terms defining the relationship with its franchisees is properly structured, and allow for long-term success at both the franchisee and franchisor levels. This session will highlight the key issues to consider when structuring the business decisions that will ultimately be documented in the FDD and Franchise Agreement.
Sponsored by

Saturday, June 2, 2018
12:30 PM - 1:30 PM
Avoiding Litigation for the Start-up Franchisor

Room: 1C05

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

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