Brian Schnell Partner - Faegre Baker Daniels

With more than 25 years of experience in franchising and product distribution, Brian Schnell is the chair of the firm's franchise practice that represents franchisors with headquarters based across the United States and abroad.

Brian's experience uniquely includes serving as the COO and Chief Legal Officer during 2012 for one of the country's leading health care franchisors. In the role, he led the company's field operations team and the franchise administration and legal groups. With this unique legal and business experience, Brian counsels both emerging and mature franchisors in a variety of industries, ranging from companies with thousands of locations worldwide to companies in the initial stages of building franchise systems. His clients operate in dozens of industries where franchising plays a key role in the U.S. and global economies.

Brian combines his experience with a passion for — and keen understanding of — franchising to find practical solutions for clients. Like the rest of the Faegre Baker Daniels franchise team, he is committed to focusing on what matters most and making a difference in working with franchisors on their challenges and opportunities. His expertise is based on years of working closely with clients — getting to know them and their businesses, goals and objectives. He listens, asks questions and works diligently to find solutions and approaches that work for franchisors.

Brian is a past chair of the International Franchise Association (IFA) Supplier Forum and a member of its legal/legislative, awards and membership committees. He also serves on the board of trustees for the IFA Educational Foundation and is a frequent (and well-respected) speaker and author on franchising.

As the first male to receive the IFA Women's Franchise Committee Crystal Compass, Brian earned distinction for the 2009 honor based on his leadership in franchising. He also is one of only 18 franchise lawyers recognized worldwide by Chambers Global.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
2:00 PM - 5:00 PM
5 Habits of the Highly Successful Franchise System

Room: 1C04

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul. Click here for more details..
Sponsored by Accredited for 100 Credits

Friday, May 31, 2019
3:30 PM - 5:00 PM
How to Effectively Avoid the Most Common Franchise Disputes that Can Arise in Every Franchise System

Room: 1C05

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Disputes will happen in every franchise system, especially if a system is going to grow, evolve and be sustainable. During this session we will discuss those types of franchise disputes that are most common and what proactive best practices can be adopted in order to minimize disruption or avoid the disputes all together. With the proper understanding of when, where, why and how disputes happen and what to do if they occur or even before they occur, you will be far better positioned for sustainable growth and success.
Sponsored by

Saturday, June 1, 2019
10:30 AM - 12:00 PM
How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

Room: 1B02

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
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