Speaker

Lane Fisher Esquire - Fisher Zucker LLC

In private practice since 1989, Lane currently represents more than 75 franchise brands in business transactions and complex franchise litigation. Lane is admitted to practice in Pennsylvania and New Jersey and serves on the franchise law committee of the New Jersey State Bar Association, the Philadelphia Bar Association and the American Bar Association's forum committee on franchising. In addition to chairing its membership committee since 2005, Lane serves as a member of the International Franchise Association's Board of Directors and is a past member of its executive committee and a past chair of the executive committee of the Supplier Forum Advisory Board. Lane also is a former chair of the Legal Symposium Task Force and serves on the FranPAC advisory board. Lane is a frequent speaker at franchise conferences and has written extensively on many aspects of franchising. Every year since 2004, Philadelphia Magazine has identified Lane as a Pennsylvania SuperLawyer and Franchise Times identified Lane in the "Top 100 Franchise Attorneys", earning its Legal Eagle designation. Since 2010, Lane has earned the distinction of “Awesome Attorney” in Suburban Life magazine. Lane has published more than 30 articles and given more than 25 presentations on franchising-related issues at conferences and served as a frequent commentator and contributor to such media as CNN-fn, ABC/Live Well!, CN8, INC. Magazine, Franchise Times, Franchise Update, Franchising World, Franchise Law Journal, and The Franchise Lawyer.


Presenting in the following seminars/workshops:

Thursday, May 30, 2019
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1C05

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Aggie Batista, Rockaway Park, NY Franchisee, Dream Vacations

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday and Saturday, 12:30 PM)
Sponsored by

Thursday, May 30, 2019
2:00 PM - 3:00 PM
Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

Room: 1C05

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC and Brad Fishman, CEO, Fishman Public Relations

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and senior execs from successful brands navigated those early days. (also available on Friday, 2:00 PM)
Sponsored by Springboard Event for Emerging Franchisors

Friday, May 31, 2019
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: Theater One

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Gigi Schweikert, President & COO, Lightbridge Academy and Steve White, PuroClean

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Saturday, 12:30 PM)
Sponsored by

Friday, May 31, 2019
2:00 PM - 3:00 PM
Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

Room: 1C05

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC and Brad Fishman, CEO, Fishman Public Relations

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and senior execs from successful brands navigated those early days. (also available on Thursday, 2:00 PM)
Sponsored by Springboard Event for Emerging Franchisors

Saturday, June 1, 2019
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B04

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Denise Acquaye, FASTSIGNS International, Inc.; Christy Mahon, Franchise Owner , Dream Vacations

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Friday, 12:30 PM)
Sponsored by

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