Speaker

Dallas Kerley, CFE President and COO - Benetrends, Inc.

Kerley is responsible for sales, short- and long-term strategic marketing plans and product development. He has been a featured speaker at numerous business and franchise conferences, where he has helped educate entrepreneurs on successful small business funding strategies. Kerley has written several articles on small business topics for Franchising World Magazine, and he is sought out for his knowledge on a variety of business subjects. Prior to his role at Benetrends, he was a Managing Director at Knott Capital Management, an equity investment advisory firm. Kerley holds a bachelor’s degree in economics from the University of Delaware, as well as a distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.


Presenting in the following seminars/workshops:

Friday, June 1, 2018
1:30 PM - 4:00 PM
How to Become a Multi-Unit Franchisee

Room: 1C03

Moderated by: Anya Nowakowski, Senior Research Analyst, FRANdata

Panelists: Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix; Chad Tramuta, Franchise Development Manager, Smoothie King; Dallas Kerley, CFE, President and COO, Benetrends, Inc.; Steven Murphy, President of Franchising, Winmark Franchise Partners; Brian Mooney, Senior Director of Franchising, TCBY/Mrs. Fields Famous Brands

In franchising, there have historically been two general types of franchisees: Single-Unit and Multi-Unit. Historically, Single-Unit Franchisees have been the bedrock of franchising. Over the last couple of decades, the Multi-Unit franchisee has increased in volume, power, and influence. For those single-unit owners looking to grow their business, this program will provide you with the tools to take that next step. Learn how to build a team to scale your franchise operations, create the internal financial reporting to help you manage multiple locations and utilize best practices when graduating from an owner operator to managing multiple locations. Click here for more details.
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Accredited for 75 Credits

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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