Rocco Fiorentino CEO - PrimoHoagies Franchising

Rocco Fiorentino brings more than 25 years of franchise industry experience as President and CEO of Benetrends. He is also a director and board member for Swiss Farm Stores and Saxbys Coffee, franchisors of drive-through grocery stores and coffee shops, respectively. Fiorentino served as President and CEO of Freedom Rings, LLC, an area developer and multi-unit franchisee of Krispy Kreme Doughnuts for Pennsylvania, New Jersey and Delaware. He currently serves on the Board of Directors for the International Franchise Association (IFA) and is Chair of IFA's Membership Committee. He is a past chairman for the Multi-Unit Franchise Conference, as well as a member of the Board of Advisors. Fiorentino is a frequent speaker and moderator on franchise matters at the International Franchise Association Conference and the Multi-Unit Franchise Conference, and he has authored numerous articles on franchise financing. Fiorentino holds a master’s degree in management from the Richard D. Irwin Graduate School of the American College, as well as the distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

Presenting in the following seminars/workshops:

Friday, June 1, 2018
2:00 PM - 3:00 PM
Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Keith Levenson, Owner, ClimbZone Franchising, LLC; Rocco Fiorentino, CEO, PrimoHoagies Franchising; David Mesa, Chief Development Officer, PJ's Coffee

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and senior execs from successful brands navigated those early days. (also available on Thursday, 2:00 PM)
Sponsored by Springboard Event for Emerging Franchisors
                            September 20-21, 2018, Westin Philadelphia


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