Speaker

Jeff Loehr CEO & Co-founder - Engage Marketing

Jeff is CEO and co-founder of Engage Marketing, based in New York. He is a growth and communication specialist who helps companies connect with their market, increase their influence, drive sales and improve adoption of new ideas. He has worked with companies from around the world on creating strategies and implementing them through bringing clarity to communications, connecting with intended audiences and inspiring action. Some transformational strategies he has led include designing, branding and implementing an innovation program to reinvent mining at AngloGold Ashanti, creating localized brands for Rio Tinto in Africa to improve local relations and developing branding and marketing programs for Borax leading to 20+% price increases. He has been a leader in developing marketing, strategy and innovation projects for innovation and growth. Other companies he has worked with include: Daimler Benz, the Ford Motor Company and a number of startups. He also has extensive international experience having lived and worked in dozens of countries including: Germany, the United Kingdom, South Africa, China, Mexico, Chile and Peru among others. Jeff has an MBA from the Anderson School at UCLA and speaks Spanish and German.


Presenting in the following seminars/workshops:

Thursday, May 30, 2019
2:30 PM - 3:15 PM
How To Get Exceptional Marketing Results Through Messages That Connect

Room: 1B01

Presented by: Jeff Loehr, CEO & Co-founder, Engage Marketing

Most businesses waste time, money and resources on marketing; they put in the time and effort, but do not see results. The reason: they are not communicating the way their prospect is listening. Informing prospects of what you do and why it matters is not enough instead you must inspire them to see your service or product as a solution to their problem. Most businesses struggle with this. So, Jeff Loehr has developed a framework for marketing communication based on story telling techniques. This is similar to frameworks used by big firms with big budgets but is something that business owners, executives and marketers can put to use themselves right away. In his talk Jeff will cover: The marketing problem most businesses face, The power of story to engage, How to create a story that engages your audience, The impact this will have on your marketing. The audience will gain a new understanding of how to improve their communications so that they can connect with their market and increase sales.

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