Robert Serabin - SCORE Mentor

Robert Serabin is a Sales and Marketing professional with more than 30 years’ experience in Aerospace, Industrial and Commercial markets. He graduated from Carnegie Mellon University with a BS in Mechanical Engineering. He also holds a MBA from Baldwin Wallace College. He has worked at both large and small companies, including his own consulting company. He has been a Score mentor since June 2014.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
2:00 PM - 3:15 PM
How to Keep Your Customers Coming Back

Room: Theater

Presented by: Robert Serabin, SCORE Mentor

Why do people "like" a place and want to return time and again? Marketing gimmicks, promotions and slashing prices can drive traffic. But they can't guarantee that customers will return, especially if competitors match or beat your offers. Aggressive pricing strategies can achieve short term wins but lead to lower profits longer term. Learn how to create meaningful and loyal relationships based on understanding customers' true expectations and overdelivering on what they really care about.


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Buying a Franchise

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Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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