Kevin Lee - Didit

Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Marketers have diverse marketing needs, so Kevin transformed Didit from an SEO/SEM boutique into a one- stop-shop full-service digital-first marketing firm. Kevin invents marketing solutions for clients and launches platforms that make a difference. Kevin co-founded We-Care generating $8+ million for nonprofits via cause- marketing. A Digital Marketing pioneer, Kevin has written 4 books, engaged in 500+speaking engagements, and published 700+ articles while also serving as SEMPO.org board member. Kevin received his MBA from Yale, lives in Scarsdale with his family.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
1:15 PM - 2:00 PM
Hyper-Local Marketing for High Sales Impact

Room: 1B03

Presented by: Kevin Lee, Didit

Consumer focused small businesses generate most of their revenue from customers in their immediate area and that?s where most of the growth comes from as well. In this session we?ll talk about what?s working for small businesses who are growing as a result of hyper-local marketing. The local marketing mix looks different for every business, but Google, Google Maps, Waze, Facebook/IG, Programmatic Display and Digital Direct Mail are often foundational to marketing success. Sometimes to show up in Google, businesses have to be creative and use digital and traditional PR, a concerted effort across employees, or alliances with local nonprofits to show up in search engines. Learn when to use CRM to make sure you get your fair share of the customer?s $$ (and a little more). This session will discuss the pros and cons of each strategy, channel and tactic so that you can put together a plan that works for you.


Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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