Richard Bayer Partner - Einbinder & Dunn, LLP
Richard Bayer is a partner with Einbinder & Dunn LLP and leads the firm’s franchise regulatory practice. Mr.
Bayer represents franchisors during all stages of development, including counseling emerging franchisors
through all aspects of developing a franchise program, guiding franchisors through regulatory compliance
matters and assisting mature franchisors with various stages of growth, including sales, mergers and
acquisitions. Mr. Bayer has also successfully represented franchisor clients regarding international franchising
projects with respect to expanding U.S. franchise systems abroad as well as launching international franchise
systems in the U.S. Franchisor clients vary across industries including quick service, fast casual and casual
dining restaurants, hospitality, retail, home improvement, pet food, real estate, fashion, health care, recreation,
business services and senior care.
Mr. Bayer also represents franchisees with acquisitions of single-unit franchises, multiple-unit development
franchises and area development franchises. He also counsels franchisees in areas including corporate
structuring, real estate leasing, financing, and acquisitions and sales.
Additionally, Mr. Bayer provides business law counsel to a wide variety of clients ranging from start-ups to
publicly traded corporations in areas including corporate structuring, mergers and acquisitions, financing, and
trademark registration, protection and licensing. Mr. Bayer also represents clients in connection with real estate
development, leasing, sales and acquisitions and financing.
Mr. Bayer has co-authored the New York chapter of the Franchise Desk Book which is scheduled to be published
by the ABA Forum on Franchising in 2019 and has contributed to the following publications:
• Material Changes and the FDD: Amending and Going Dark, Franchise Law Journal (Spring 2015)
• Covenants Against Competition in Franchise Agreements, Third Edition, ABA Forum on Franchising (Fall
• A Franchisee’s Guide to Franchisor Bankruptcy, Franchise Law Journal (Fall 2011)
• The Franchisor’s Control over the Transfer of a Franchise, Franchise Law Journal (Spring 2008)
Mr. Bayer has been admitted to practice law in New York and New Jersey since 2005. He is a member of the
American Bar Association (ABA), New York State Bar Association, the Association of the Bar of the City of New
York and the ABA’s Business Law Section and is an active participant in the ABA Forum on Franchising.