Amy Cheng Partner - Cheng Cohen

Amy concentrates her practice in domestic and international commercial transactions, general corporate, and franchise, licensing and distribution law. She represents franchisors on the structuring and operation of their franchise programs through all phases of development. She also represents non-U.S. based franchisors expanding into the U.S. market. Amy has extensive experience in structuring and drafting agreements for complex franchise, licensing and distribution relationships and in regulatory compliance. Her experience includes advising clients in connection with complex issues arising from the ownership of multiple brands, non- traditional opportunities, system restructuring and brand acquisitions. Amy also has extensive experience in representing private equity firms in connection with their acquisitions of franchise companies.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
12:00 PM - 1:30 PM
Who Has All the Money? Understanding investment strategies from private equity, venture capital, private placement and more.

Room: 1B05

Presented by: Mary Ann O'Connell, CFE, President, FranWise® and Amy Cheng, Partner, Cheng Cohen

Not all money is the same. Do you want to sell out right sell a portion of the equity to reach your professional and personal goals? Are you looking for seed money? Are you looking for someone to handle the details? This seminar will explain the differences, what each group is looking for and how they apply to your franchise goals. .
Sponsored by

Thursday, May 30, 2019
2:00 PM - 3:30 PM
Best in Class for the Best ROI - How to Build a Brand that is Attractive to Investors.

Room: 1B05

Presented by: Mary Ann O'Connell, CFE, President, FranWise® and Amy Cheng, Partner, Cheng Cohen

Building a great system is critical, and important when establishing the company?s value and worth. This session will analyze systems, compliance, infrastructure, documentation, and more. Each Franchisor should leave with at least three ?take aways? for improving their systems and the investors will have an insider?s look into what is important in a brand.
Sponsored by


Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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