Speaker

Steven Murphy President of Franchising - Winmark Franchise Partners

Steve Murphy has been with Winmark Corporation, parent company of internationally-recognized brands Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore®, and Music Go Round®, for over 17 years. He has served as President of Franchising since 2006, helping to grow publicly traded Winmark to over 850 franchisees and 1,225 locations and over $1 Billion in retail sales. Winmark’s brands stand alone as market leaders in the retail resale industry, outpacing their competition in both average unit volume and total units, driven primarily by the quality of their franchise partners. Murphy has been involved in every aspect of a franchises life cycle during his time at Winmark, from fixing brands to growing them, and managing start-up concepts to mature brands. He also leads the company’s newest division, Winmark Franchise Partners™, which focuses on helping new and emerging franchisors achieve their growth plans by providing consultative and advisory services, resources and capital.


Presenting in the following seminars/workshops:

Friday, June 1, 2018
12:00 PM - 1:00 PM
Most Emerging Franchisors Stay As Emerging Franchisors: How You Can Grow Beyond

Room: 1C05

Presented by: Steven Murphy, President of Franchising, Winmark Franchise Partners and Alan Majerko, Vice President, Corporate Development, Winmark Franchise Partners

To be successful in franchising takes a lot more than a good business and a dream of building a world-wide brand. Come to this session to learn the legwork that needs to be done prior to franchising your business, the effort that needs to be made once you begin franchising, and the investment and time it will take to truly position your business for ultimate success in franchising. If you are prepared to hear the harsh reality of franchising and are ready to do the work necessary to increase your chances of success, come to this session to learn, ask questions, grow and better position yourself, your business and your future franchisees for success.
Sponsored by

Friday, June 1, 2018
1:30 PM - 4:00 PM
How to Become a Multi-Unit Franchisee

Room: 1C03

Moderated by: Anya Nowakowski, Senior Research Analyst, FRANdata

Panelists: Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix; Chad Tramuta, Franchise Development Manager, Smoothie King; Dallas Kerley, CFE, President and COO, Benetrends, Inc.; Steven Murphy, President of Franchising, Winmark Franchise Partners; Brian Mooney, Senior Director of Franchising, TCBY/Mrs. Fields Famous Brands

In franchising, there have historically been two general types of franchisees: Single-Unit and Multi-Unit. Historically, Single-Unit Franchisees have been the bedrock of franchising. Over the last couple of decades, the Multi-Unit franchisee has increased in volume, power, and influence. For those single-unit owners looking to grow their business, this program will provide you with the tools to take that next step. Learn how to build a team to scale your franchise operations, create the internal financial reporting to help you manage multiple locations and utilize best practices when graduating from an owner operator to managing multiple locations. Click here for more details.
Sponsored by
Accredited for 75 Credits

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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