Mark Whittle, CFE Chief Development Officer - Hooters of America, LLC

Mark’s robust experience spans 31 years in corporate and franchise development, specifically in site selection, franchise sales, design and construction for the restaurant industry. Mark currently serves as Chief Global Development Officer for Hooters of America, the iconic 33 year old brand with over 420 restaurants in 28 countries. Prior to joining Hooters, Mark was the Chief Development Officer for Huddle House restaurants in Atlanta, Georgia.

Mark’s other experience includes Focus Brands, where he served as the VP of Real Estate for Carvel, Cinnabon, Schlotzsky’s, and Moe’s SW Grill, Krystal Company where he was the Sr. Director for Franchise Development, Churchs Chicken as the National Director of Real Estate, and Little Caesars Pizza where he was the Director, Corporate Development for North America.

Mark received his B.S. and MBA from California Coast University. He is also a Certified Franchise Executive (“C.F.E.”) through the International Franchise Association.

When not focused on the growth of Hooters restaurants, Mark serves as the President of the Georgia Fire Youth Softball Organization, a non-profit Corporation dedicated to providing support to young ladies in their advancement of their desires to play collegiate level softball, and helping them prepare themselves athletically and educationally for college. In addition, he serves as President and CEO of Barksalot Animal Rescue, Inc., a non-profit corporation dedicated to rescue and rehabilitation of all forms of animals.

Presenting in the following seminars/workshops:

Friday, May 31, 2019
2:00 PM - 5:00 PM
International Expansion: Master Franchising and Other Structures

Room: 1C04

Presented by: Rick Morey, Partner, DLA Piper US LLP and Tao Xu, Partner, DLA Piper US LLP

Panelists: Mark Whittle, CFE, Chief Development Officer, Hooters of America, LLC

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
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International Franchising

Master Franchising

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Non-US Franchisors: Entering the USA

Small Business Growth and Development

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