Mary Ann O'Connell, CFE President - FranWise®

Mary Ann O’Connell, CFE is the President of FranWise® a Franchise Counseling firm. She has been a multi-unit franchisee, a franchisor and supplier over four decades in franchising, creating a unique perspective. In addition to helping companies to convert to the franchise model and franchisors to improve their systems, O’Connell produced Franchise Capital Exchange, an event that introduced private equity funds with franchisors seeking investment. Franchise Capital Exchange made connections between 50 franchisors and 27 investment funds.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
12:00 PM - 1:30 PM
Who Has All the Money? Understanding investment strategies from private equity, venture capital, private placement and more.

Room: 1B05

Presented by: Mary Ann O'Connell, CFE, President, FranWise® and Amy Cheng, Partner, Cheng Cohen

Not all money is the same. Do you want to sell out right sell a portion of the equity to reach your professional and personal goals? Are you looking for seed money? Are you looking for someone to handle the details? This seminar will explain the differences, what each group is looking for and how they apply to your franchise goals. .
Sponsored by

Thursday, May 30, 2019
2:00 PM - 3:30 PM
Best in Class for the Best ROI - How to Build a Brand that is Attractive to Investors.

Room: 1B05

Presented by: Mary Ann O'Connell, CFE, President, FranWise® and Amy Cheng, Partner, Cheng Cohen

Building a great system is critical, and important when establishing the company?s value and worth. This session will analyze systems, compliance, infrastructure, documentation, and more. Each Franchisor should leave with at least three ?take aways? for improving their systems and the investors will have an insider?s look into what is important in a brand.
Sponsored by


Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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