Gaylen Knack Principal - Gray Plant Mooty

Gaylen is a principal at Gray Plant Mooty and has been recognized as a leading franchise attorney globally by Chambers Global and International Who’s Who of Franchise Lawyers. He assists franchisors in structuring domestic and international franchise and distribution programs, and advises clients on related business, international trade regulation and trademark matters. Gaylen’s combined 25 plus years of experience in private practice and as a franchise executive provide him with a unique understanding of the complex business and legal issues that companies face in establishing and operating franchise and other distribution systems. As vice president and general counsel at a Midwest-based, multi-concept retail franchise, Gaylen developed sales training and compliance, preferred vendor, internet, franchise renewal, operational standards, and due diligence programs that are integral to the success of expanding franchise programs. He has authored numerous articles on such varied franchise and distribution-related topics as the use of franchisee referral networks, development through multi-unit and area development strategies, encroachment and franchise site location, cross-border/supply chain transactions, due diligence audits, and franchise marketing funds.

Presenting in the following seminars/workshops:

Thursday, May 30, 2019
10:00 AM - 11:30 AM
Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

Room: 1C05

Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Max J. Schott , Principal, Gray Plant Mooty

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

Friday, May 31, 2019
10:00 AM - 11:00 AM
10 Commandments of Franchise Sales

Room: 1B05

Presented by: Gaylen Knack, Principal, Gray Plant Mooty; Max J. Schott , Principal, Gray Plant Mooty; Eli Bensignor, Associate, Gray Plant Mooty

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
Sponsored by


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