These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Thursday, May 30 Friday, May 31

Workshop 10: The A to Zs of Buying a Franchise (Separate Fee Required)

9:00 AM - 11:30 AM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

A Korean Special Seminar: All About Franchising (Separate Fee Required)

10:00 AM - 11:30 AM

Room: 1B03

Presented by: Ryan Son, Founder/CEO, MulDaePo BBQ, Sushi Hon, Shuto Izakaya, and JJan Gastropub

As K-Food has been on the rise, Ryan Son shares his accomplishments & journey has a Franchise owner of the hot spots in the hearts of K-Town and throughout Los Angeles, of his franchises - sushi, KBBQ, egg sandwich restaurants as well as bars. Starting from serving to cleaning, he currently runs six successful restaurants within a span of just four years, opening another this coming May of 2019. Come and hear his lessons and tips at this special Korean Seminar.

Sponsored By

How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

10:30 AM - 12:00 PM

Room: 1B02

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

International Expansion through Master Franchising -- Is it Always the Right Approach?

10:30 AM - 11:30 AM

Room: 1C05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Jan Gilbert, Principal, Gray Plant Mooty

International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor's ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence and other topics.
Sponsored by

Latest Trends in Franchising

11:00 AM - 12:15 PM

Room: Theater

Tom DuFore, CEO, Big Sky Franchise Team

Every year, new start ups appear on the scene while others lose franchise-trends traction. As an entrepreneur, you need to know what's growing, which trends are real and which are fads. Changes in the population, the economy, technology and consumer behavior have all affected franchising in new and exciting ways. Find out which new categories are emerging and tracking for growth so that you can either seize them or turn a passing trend into long-term success for your business.

Financing Options Available to Your New Franchise Business

11:00 AM - 12:00 PM

Room: Theater One

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

Best Practices for Developing your System with Multi-Unit Operators

11:00 AM - 12:00 PM

Room: 1B04

Presented by: Adam Siegelheim, Attorney, Stark & Stark

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
Sponsored by

The Advantages of Buying an Existing Franchise

11:30 AM - 12:30 PM

Room: Theater Two

Moderated by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday and Friday, 3:30 PM)
Sponsored by

Impact To Franchising--Two Regions Going Through Major Change European Union and Australia

11:30 AM - 12:30 PM

Room: 1C04

Presented by: Ritwik Donde, Senior Analyst, FRANdata

This session will focus on two popular regions of franchise growth which are experiencing major shifts in governmental, economic and general opinion which will directly affect franchisors who are planning to, or already operating there. FRANdata senior analyst Ritwik Donde will walk you through: Impact of Brexit to the European/EU region. Coping with and current status of the declining public, banking and governmental trust in franchises in Australia

The Basics of Developing a Franchise System

12:00 PM - 1:00 PM

Room: 1C05

Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by      

Part 1:Learn how to Utilize US Immigration Programs to expand your business/fund your franchise (E2, L1 and EB-5) geared toward franchise owners Part 2: Gain Residency in the United States via Franchise Ownership geared toward investors

12:00 PM - 1:00 PM

Room: 1C03

Moderated by: Preeya Malik, Step Global

This session will aim to teach the basics of US Investment Immigration Programs and how they have made their mark on the United States franchise industry. We will be discussing the methods by which both franchisors can utilize these programs for rapid expansion, and how franchisees can gain legal status in the U.S. via their business investment.

Simple/Free SEO Hacks and Tools For Better Search Results

12:30 PM - 1:45 PM

Room: Theater

Presented by: Chae O'Brien, Founder, Thought Bakery

Are you an SEO "newbie?" The world of search is becoming increasingly complex and competitive and is demanding many advanced tools to boost your SEO game. If all that makes your eyes cross, attend this seminar to learn some, unique SEO hacks that can help jumpstart your organic search traffic without breaking the bank. Learn simple but effective tactics to geo-target, capture and grow your local customer base through critical digital marketing strategies.

Financing Your Business/Meeting the Lenders

12:30 PM - 1:30 PM

Room: Theater One

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Seeking funding to start, grow or expand your small business? Learn about SBA?s Financing programs: 7(a) loans to $5M, 504 Loans for property and machinery to $12M, and Microloan for start-ups. Meet the lenders to guide you When, Where, How to apply for a loan and mistakes to avoid, additional resources and assistance available, and answer your questions..
Supported by

Now That You're a Franchise Company, How Do You Grow It?

12:30 PM - 1:30 PM

Room: 1B01

Presented by: Hossein Kasmai, Franchise Creator

Ever wondered why some emerging franchise brands grow significantly faster than others? This presentation covers what tools a new franchise brand should have prior to launching its franchise offering. We also discuss the most advanced and unique lead generation sources in order to attract investors interested in buying your franchise, including best methods to reach the ever growing millennium investor community. In this presentation, we also cover the most effective franchise sales techniques that keep your franchise sales system both ethical and legal. We show you examples of various emerging brands that have grown to tens of locations within a short few months and the systems they used to achieve that. The talk also discusses real examples of how you can be a good franchisor and maintain a steady and healthy growth of your franchise system. We discuss why out of two dozen sub sandwich franchise systems, only a handful have made it to thousands of locations and how you, as a new franchisor can become a leading franchise brand in your industry.

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:30 PM - 1:30 PM

Room: 1B04

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Denise Acquaye, FASTSIGNS International, Inc.; Christy Mahon, Franchise Owner , Dream Vacations

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Friday, 12:30 PM)
Sponsored by

Avoiding Litigation for the Start-up Franchisor

12:30 PM - 1:30 PM

Room: 1B02

Presented by: Barry Falcon, Senior Advisor, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

Workshop 11: Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)

1:00 PM - 3:30 PM

Room: 1C04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited for 100 Credits

Franchising 101: Exploring the Franchise Business Model for Aspiring Entrepreneurs, Veterans and Diverse Communities

1:00 PM - 2:30 PM

Room: Theater Two

Moderated by: Matt Wiggins, VetFran Fellow, International Franchise Association

Panelists: Luz-Maria Lambert, VBOC ; Boyd Lowry, Marine Veteran and Glen Rock, NJ Franchisee, FirstLight HomeCare; Janet Harris, CFE, Senior Franchise Development Specialist , Dream Vacations

The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, access to capital, new opportunities for military veterans and best practices for veterans and diverse communities
Sponsored by

Tapping into the $5 Trillion Global Halal Marketplace Hungry For Ethical Franchises (Separate Fee Required)

1:30 PM - 2:30 PM

Room: 1C05

Presented by: Usman Waheed, Founder HalalFranchise.com & President Sepco Ventures, HalalFranchise.com

Panelists: Yahya K. Sultan, Marketing Coach, HalalFranchise.com; Mukarram Ismail, Engagement Coach, HalalFranchise.com; Esaam Waheed, Son of Usman, HalalFranchise.com

The rapid expansion towards a global $5 Trillion Halal Market has led to valuable opportunities in the franchising world which only a handful of companies have been able to take advantage of. The Halal market is desperate for ethical businesses and food concepts but lacks a clear path to serving this growing demographic. In the U.S. alone American Muslims spent over $120 Billion last year with limited to no access to Halal Franchise Concepts. Halal is becoming its own Asset class. An understanding of the value of the Halal market both in the US and globally is important to help position oneself to take advantage of this expansive growth. This seminar will teach you about the value of this market and offer a direct path and understanding on how to service them.

Workshop 12: Franchising Your Business (Separate Fee Required)

1:30 PM - 4:00 PM

Room: 1C03

Presented by: Mark Siebert, CEO, iFranchise Group and Barry Falcon, Senior Advisor, iFranchise Group

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

sponsored by: Accredited

Navigating the Buying Process: What To Know Before You Invest

2:00 PM - 3:00 PM

Room: 1B04

Presented by: Evan Goldman, Partner, A.Y. Strauss LLC

Prospective franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.

Six Ways To Improve Your Bottom Line

2:00 PM - 3:15 PM

Room: Theater

Presented by: Vernon Riggs, Director of Development, Real Property Management at Neighborly

Businesses all have the same goal - to grow and make more money. But sometimes, the focus is too much on attracting more customers and generating additional sales. Working smarter ? not harder ? can actually be the key to boosting the bottom line and creating a healthier business. Learn how to manage challenges in six critical areas: cash flow/managing costs, leadership, hiring, time management, competition and customer retention so your business is both sustainable and profitable.

How to Generate More Franchise Leads through your Franchise Recruiting Website

2:00 PM - 3:00 PM

Room: 1B02

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

2:00 PM - 3:00 PM

Room: Theater One

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 11:00am)
Sponsored by  

EXHIBITOR PRESENTATION: Franchising: A Path To Your Future

3:00 PM - 4:00 PM

Room: 1B01

Presented by: Patrick Hyland, Vice President of Franchise Development, The Ground Guys

People go into business by way of two paths. You can choose to go it alone, or with the support of a results-driven business model. At Neighborly our focus is on helping our franchisees meet and exceed their financial, professional and personal goals. By providing the right tools, support and environment we work to turn those goals and dreams into a reality. We see it happen every day. Why shouldn?t it happen to you? Join us for a hands workshop to determine how YOU can reach your goals..

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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