Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Thursday, May 30 Friday, May 31

Workshop 10: The A to Zs of Buying a Franchise (Separate Fee Required)

9:00 AM - 11:30 AM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

10:30 AM - 12:00 PM

Room: 1B02

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

Best Practices for Developing your System with Multi-Unit Operators

11:00 AM - 12:00 PM

Room: 1B04

Presented by: Adam Siegelheim, Attorney, Stark & Stark

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
Sponsored by

Financing Options Available to Your New Franchise Business

11:00 AM - 12:00 PM

Room: Theater One

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

The Advantages of Buying an Existing Franchise

11:30 AM - 12:30 PM

Room: Theater Two

Moderated by: Johnny Sellyn, Head,

Panelists: Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday and Friday, 3:30 PM)
Sponsored by

The Basics of Developing a Franchise System

12:00 PM - 1:00 PM

Room: 1C05

Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by      

Financing Your Business/Meeting the Lenders

12:30 PM - 1:30 PM

Room: Theater One

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Seeking funding to start, grow or expand your small business? Learn about SBA?s Financing programs: 7(a) loans to $5M, 504 Loans for property and machinery to $12M, and Microloan for start-ups. Meet the lenders to guide you When, Where, How to apply for a loan and mistakes to avoid, additional resources and assistance available, and answer your questions..
Supported by

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:30 PM - 1:30 PM

Room: 1B04

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc. and Denise Acquaye, FASTSIGNS International, Inc.

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Friday, 12:30 PM)
Sponsored by

Avoiding Litigation for the Start-up Franchisor

12:30 PM - 1:30 PM

Room: 1B02

Presented by: Barry Falcon, Senior Advisor, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

Workshop 11: Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)

1:00 PM - 3:30 PM

Room: 1C04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited for 100 Credits

Tapping into the $5 Trillion Global Halal Marketplace Hungry For Ethical Franchises

1:30 PM - 2:30 PM

Room: 1C05

Presented by: Usman Waheed, Founder & President Sepco Ventures,

The rapid expansion towards a global $5 Trillion Halal Market has lead to valuable opportunities in the franchising world which only a handful of companies have been able to take advantage of. The Halal market is desperate for ethical businesses and food concepts but lacks a clear path to serving this growing demographic. In the U.S alone American Muslims spent over $120 Billion last year with limited to no access to Halal Franchise Concepts. Halal is becoming its own Asset class. An understanding of the value of the Halal market both in the US and globally is important to help position oneself to take advantage of this expansive growth. This seminar will teach you about the value of this market and offer a direct path and understanding on how to to service them.

Workshop 12: Franchising Your Business (Separate Fee Required)

1:30 PM - 4:00 PM

Room: 1C03

Presented by: Mark Siebert, CEO, iFranchise Group and Barry Falcon, Senior Advisor, iFranchise Group

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns. Click here for more details.

sponsored by: Accredited

Establishing a U.S. Franchise System: An Overview of Franchise and Distribution Business and Legal Issues for Franchisors Entering the U.S. Franchise Market

1:30 PM - 2:30 PM

Room: 1B05

Presented by: David W. Oppenheim, Shareholder, Greenberg Traurig, LLP

The presenters will address the primary legal and business issues that a franchisor must consider as it establishes a United States franchise system. The program will address laws governing franchising and distribution in the United States, how to structure the franchise relationship and multiple business and legal issues that domestic and international franchisors must consider before franchising in the United States.
Sponsored by

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

1:30 PM - 2:30 PM

Room: 1C05

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 11:00am)
Sponsored by  

A Korean Special Seminar: All About Franchising

2:00 PM - 3:30 PM

Room: 1B04

Moderated by: EJ Yoon, Korea Daily

$20, Onsite $40

How to Generate More Franchise Leads through Website Conversion Optimization

2:00 PM - 3:00 PM

Room: 1B02

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

REGISTER NOW TO ATTEND Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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