These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Thursday, May 31 Friday, June 1

Workshop 1: The A to Zs of Buying a Franchise (Separate Fee Required)

9:00 AM - 12:30 PM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: Franchising Your Business Part 2 (Separate Fee Required)

10:00 AM - 1:30 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by

How to Select a Healthy, Sustainable Franchise . . . and Measure Your Chances of Success

10:30 AM - 12:00 PM

Room: Theater Three

Presented by: Mariel Miller, The Franchise Advisor

Franchising can be transparent – if you know where to look! In this special workshop, you will learn how to expertly assess the health of a franchise opportunity, measure the risk and reward and what most don’t know about earning potentials. Learn how to identify great franchise businesses and avoid problem ones. Get clear on the essential parts of a skillful discovery process. Find out how and where information exists and how to access the answers to your most pressing questions about any opportunity. Upgrade your investigation skills. If you are curious or serious, this is a not-to-be-missed session. Resources and useful tools made available to all attendees.
Sponsored by

How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

10:30 AM - 12:00 PM

Room: 1C05

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

Hyperlocal Marketing- Making A Presence In Your Community

11:00 AM - 12:15 PM

Booth 158

Presented by: Chaenara O'Brien, Founder, Thought Bakery

Convert prospective leads into customers within footsteps of your franchise. Learn simple but effective tactics to geo-target, capture and grow your local customer base through critical digital marketing strategies.
Sponsored by

Financing Options Available to Your New Franchise Business

11:00 AM - 12:00 PM

Room: Theater Two

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

Avoiding Litigation for the Start-up Franchisor

12:30 PM - 1:30 PM

Room: 1C05

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:30 PM - 1:30 PM

Room: Theater Two

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Ryan Smolkin, Founder and CEO, Smoke's Poutinerie; Toine Murphy, Ann Arbor, MI Franchisee, Smoke's Poutinerie; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Clint Ehlers, Willow Grove and Lancaster, PA Multi-Unit Franchisee, FASTSIGNS International, Inc.

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Friday, 12:30 PM)
Sponsored by

New Trends in Franchising: 2018 & Beyond

12:30 PM - 1:45 PM

Booth 158

Presented by: Mariel Miller, The Franchise Advisor

So, what's trending in franchising today? What's hot, where's the growth, and more importantly, what has sustainability for the long haul? Changes in the population, the economy, technology and consumer behavior has affected franchising in new and exciting ways. Don't miss this timely and important session where you will learn what categories are tracking for growth and what trends will impact your business decisions today and years to come.
Sponsored by

A Korean Special Seminar: All About Franchising
한국어 특별 세미나 - 프랜차이징의 모든 것
(Separate Fee Required)

1:00 PM - 3:00 PM

Room: 1C03

Moderated by: EJ Yoon, Korea Daily

지금 등록하기 (참가비 $20, Onsite $40)

How SBA Can Help You With Financing, Business Education and Government Contracting

1:00 PM - 2:00 PM

Room: Theater Three

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Learn more about the SBA Financing Programs, Business Education and one-on-one counseling through our resource partners: SBDC, SCORE and WBC, Government Contracting Assistance that help you start and expand your business.
Supported by  

Starting or Growing a Franchise as an African-American Business Owner?

1:30 PM - 2:30 PM

Room: Theater One

Moderated by: Andre Kay, CEO & Founder, Sociallybuzz

Panelists: Tiffany Hawkins, Managing Director, Momentum Advisors; Omar Hawthorne, Director of Franchise Development & Community Affairs, Golden Krust Caribbean Bakery & Grill; Allan Boomer, Managing Partner, Momentum Advisors; Jerome Hutchinson Jr., Founder and Chief Servant Officer, International Career and Business Alliance

Join us for a value-packed informational seminar with top experts in the industry that will provide valuable information on how African-American business owners can market and finance a Franchise business. You will leave this session with resources needed to start or grow your franchise, action items you can implement immediately, marketing strategies, information on how to get access to capital, as well as highly-qualified relationships, and much more.
Sponsored by

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

2:00 PM - 3:00 PM

Room: Theater Two

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:30pm)
Sponsored by  

Secrets of High-Performing Teams

2:00 PM - 3:15 PM

Booth 158

Presented by: Thomas Schoenfelder, Senior Vice President, Research & Development, Caliper

Developing a high-performance team is essential to building your business. It is also going to be among your most daunting challenges. Questions you need to answer may include: Will they provide exemplary service to your customers? Will they be able to sell when needed? Will they be able to handle stressful situations? Will they be a conscientious employee? Perhaps most importantly, what is your own management style and will your employees respond effectively? Learn simple, highly-effective management techniques for creating, developing, managing, and retaining teams of employees. These cutting edge advances from the study of management science, personality, and neuroscience will help you build the team skills, drive, and dedication your business will need to succeed and grow.
Sponsored by

The Advantages of Buying an Existing Franchise

2:30 PM - 3:30 PM

Room: Theater Three

Presented by: Johnny Sellyn, Head, and Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday and Friday, 3:30 PM)
Sponsored by


Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

U.S. Small Business Administration

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