These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Friday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop 7: Web 2.0: Social Networking + Data in Franchising (Separate Fee Required)

9:00 AM - 12:30 PM

Room: 1B04

Presented by: Lee Plave, Partner, Plave Koch PLC; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide; Paul Segreto, CEO, Franchise Foundry

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by Accredited for 100 Credits

Workshop 10: The A to Zs of Buying a Franchise (Separate Fee Required)

9:00 AM - 12:30 PM

Room: 1C03

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA (Separate Fee Required)

10:00 AM - 1:00 PM

Room: 1B02

Presented by: Rick Morey, Partner, DLA Piper US LLP and Barry Falcon, Senior Strategy Consultant, iFranchise Group

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by Accredited for 100 credits

Managing the Global Franchising Footprint: International Unit Growth and Expansion

10:00 AM - 11:00 AM

Room: 1B03

Presented by: Eric Johnson, CFE, Global Team Leader - Franchising, U.S. Commercial Service, Atlanta; Richard Boll, International Trade Specialist, Industry & Analysis, U.S. Commercial Service, Washington, D.C.; Aliya Shaikhina, Commercial Specialist, U.S. Commercial Service, U.S. Embassy Almaty

Learn about resources available to U.S. companies interested to expand franchise systems globally, and learn about the current top markets for franchise expansion.
Sponsored by

Private Equity Investing and Franchising

10:00 AM - 11:30 AM

Room: 1B05

Moderated by: Gary Occhiogrosso, Managing Partner, Franchise Growth Solutions

Panelists: Roger Lipton, President, Lipton Financial Services; Grant Marcks, Vice President, Head of Business Development, Atlantic Street Capital; Kirk McLaren, MBA, CTP, CPA, Georgetown University

This session will consist of a panel discussion covering how to position your franchise company for Private Equity investment and what PE firms look for in a Franchise company acquisition or strategic partnership. In addition there will be plenty of "networking" time for both Franchisors and Private Equity attendees to meet & network. This is great opportunity for Investors and Franchisors to meet face to face and discuss current and future opportunities.
Sponsored by

Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

10:00 AM - 11:30 AM

Room: 1C05

Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Karli Hussey, Associate, Gray Plant Mooty

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

Should I Franchise My Business?

10:30 AM - 11:30 AM

Room: 1B01

Presented by: Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisors

Learn about the pros and cons of opening another corporate unit vs. franchising your brand for your future growth strategy.
Sponsored by

Look Before You Leap: A Perspective from Two State Franchise Regulators and a Consultant with over 30 Years in the Industry

10:30 AM - 12:00 PM

Room: Theater Two

Presented by: Shery Christopher, Managing Director, Shery Christopher Consulting and Joseph J. Punturo, Assistant Attorney General, Investor Protection Bureau, Office of the New York State Attorney General

Before you buy that franchise, find out what you need to consider first; what due diligence should you do? What questions should you ask not only of yourself but the franchisor and the franchisees? And more importantly, what are your rights according to federal and state laws. Two Veteran Assistant Attorneys General who supervise State Franchise Units and a Franchise Consultant with over 30 years in the franchise industry discuss the most important considerations that prospective franchisees should consider before buying a franchise.
Sponsored by

Key Issues in Developing the Business Terms for your FDD

10:30 AM - 12:00 PM

Room: 1C04

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Prior to launching a franchise program, a new franchisor must ensure that the business terms defining the relationship with its franchisees is properly structured, and allow for long-term success at both the franchisee and franchisor levels. This session will highlight the key issues to consider when structuring the business decisions that will ultimately be documented in the FDD and Franchise Agreement.
Sponsored by

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

10:30 AM - 11:30 AM

Room: Theater One

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:30pm)
Sponsored by  

Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself

11:00 AM - 1:00 PM

Room: Theater Three

Moderated by: Radim Dragomaca, Director, IFA Educational Foundation

Panelists: John Draper, CFE, CEO, Viridian Group LLC; Reginald Heard, President & CEO, Bankers One Capital; Karen Powell, CFE, CEO, Décor & You; Sean Ayres, Executive Vice President, Jani-King Franchising, Inc.

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address small business ownership through franchising. Hear first-hand what franchisors are looking for. At the end of the session, participants will be able to:

  • Understand what franchising is and isn't
  • Understand the basic relationship between the franchisee and franchisor
  • Understand the role of a franchise coach
  • Learn about financing, resources and technical assistance

Sponsored by

What I Wish I Knew Before Buying a Franchise

11:00 AM - 12:15 PM

Booth 158

Moderated by: Mary E. Tomzack, President/Owner, Pure Franchise, LLP, Author, Tips & Traps When Buying a Franchise

Panelists: Aggie Batista, Rockaway Park, NY Franchisee, Dream Vacations; Mariola Galavis, Ridgefield and New Canaan, CT Franchisee, School of Rock; Genevieve Prieto, Oklahoma City Franchisee, I Heart Mac & Cheese / G-Mac Operations,LLC

Come hear franchisees talk about their experiences in selecting their franchise and what they learned about reading the fine print; the importance of location and local demographics in selecting a franchise; negotiating with the franchisor; whether the business category matters relative to your own background, expertise and interests; and the amount of work involved, both in researching and once they became a franchisee.
Sponsored by

EXHIBITOR PRESENTATION: Made in Italy: Retail Franchise Opportunities

11:30 AM - 1:30 PM

Room: 1B03

Moderated by: Alessio Gambino, CEO, IBS Italia srl

Panelists: Mario Resca, President, Confimprese; Maurizio Forte, Trade Commissioner, Italian Trade Agency; Italo Bussoli, President, Assofranchising

Italy will exhibit for the second year at the International Franchise Expo, in a Country Pavilion organized by the Italian Trade Agency. The franchise industry is growing very fast in Italy and many franchisors are looking to invest in the U.S. market through strategic partners. This seminar represents a great opportunity for investors and franchisees to catch the vast potential offered by Made in Italy Retail Franchisors.
Sponsored by

How to Franchise Your Business More Efficiently with Technology

12:00 PM - 1:30 PM

Room: 1B01

Presented by: Peter Maxwell Sessions, Founder and CEO, FewerHats

The marketplace of potential franchisees is experiencing a shift to a younger demographic. As you're developing your franchise system, you need to pay close attention to how you're leveraging technology. Antiquated systems and processes will deter future franchise acquisitions as the business world relies more heavily on tech. By utilizing the tips and tricks presented by Fewer Hats, a brand can properly leverage technology to streamline their operational efficiency, enter the franchise industry, and accelerate their growth.
Sponsored by

Most Emerging Franchisors Stay As Emerging Franchisors: How You Can Grow Beyond

12:00 PM - 1:00 PM

Room: 1C05

Presented by: Steven Murphy, President of Franchising, Winmark Franchise Partners and Alan Majerko, Vice President, Corporate Development, Winmark Franchise Partners

To be successful in franchising takes a lot more than a good business and a dream of building a world-wide brand. Come to this session to learn the legwork that needs to be done prior to franchising your business, the effort that needs to be made once you begin franchising, and the investment and time it will take to truly position your business for ultimate success in franchising. If you are prepared to hear the harsh reality of franchising and are ready to do the work necessary to increase your chances of success, come to this session to learn, ask questions, grow and better position yourself, your business and your future franchisees for success.
Sponsored by

New Techniques for Franchisee Financing

12:00 PM - 1:00 PM

Room: 1B05

Moderated by: Bret Lowell, Partner, DLA Piper US LLP

Panelists: Rocco Fiorentino, CFE , Vice Chairman of the Board, Benetrends, Inc.; Marla Ray, Capital Access Advisor, FRANdata; Anthony Padulo, Chief Development Officer, School of Rock

Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
Sponsored by  

Financing Your Business: Meet the Lenders

12:00 PM - 1:00 PM

Room: Theater One

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Panelists: Danny Zhang, HSBC Bank USA N.A.; Brianna Brandon, TruFund Financial Services; Carol O'Connell, AVP Business Advisory Services, Excelsior Growth Fund; Emil Temelkov, VP SBA Lending, Flushing Bank

Seeking funding to start, grow or expand your small business? Learn about SBA's Financing programs: 7(a) loans, 504 loans, and microloans. Meet the lenders to guide you when, where, and how to apply for a loan, best practices and mistakes to avoid.
Supported by

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:30 PM - 1:30 PM

Room: Theater Two

Moderated by: Tom Kaiser, Assistant Editor, Franchise Times and Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Rob Price, CEO, School of Rock; Mariola Galavis, Ridgefield and New Canaan, CT Franchisee, School of Rock; Gigi Schweikert, President & COO, Lightbridge Academy; Steven DiNunzio, Bethlehem, PA Franchisee, Lightbridge Academy

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Saturday, 12:30 PM)
Sponsored by

What Franchise is Right for Me?: Dating, Courtship and Marriage Part One

12:30 PM - 1:45 PM

Booth 158

Presented by: Mariel Miller, The Franchise Advisor

Are you cut out to be a successful business owner? Will you thrive in a franchised environment? How can you calculate what you can afford and what funding options are available? With hundreds of brands in dozens of categories, how can you narrow down brands to the ones that fit your goals? These and more important questions will be answered in this informative session. Perfect for the first-time attendee and helpful to those who have been shopping for some time.
Sponsored by

Proper Foundation: Creating a Sustainable Franchise System

12:30 PM - 1:30 PM

Room: 1C04

Presented by: Evan Goldman, Counsel, Hill Wallack LLP

Start-up franchisors will learn the basics to creating a sustainable franchise system, including: the best entity formation options for your new franchise business, drafting an effective and protective franchise disclosure document, and registration strategies and obligations, and drafting a fair franchise agreement for the franchisor and franchisees.
Sponsored by

Closing More (and Better!) Franchise Sales!!

1:00 PM - 2:00 PM

Room: 1B04

Presented by: Robert Stidham, Chief Executive Officer, Franchise Dynamics and Charles Dobyns, CFE, President & Chief Development Officer, Franchise Dynamics

The first rule of franchise sales is that no one ever "sells" a franchise! However, there is a process and methodology for development that creates superior outcomes. Learn how to facilitate more and better leads and franchise sales regardless of whether you concept is emerging, mid-market or you are a well-developed franchise company seeking even better results.
Sponsored by

Opportunities for Veterans in Franchising

1:30 PM - 3:00 PM

Room: Theater Three

Moderated by: Radim Dragomaca, Director, IFA Educational Foundation

Panelists: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York; Amy Amoroso, Director, Veteran Business Outreach NY/NJ; Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International; Chris Sanford, U.S. Navy Veteran and Warwick, RI Franchisee, PuroClean Restoration Services

Veterans have a proven track record of success in franchising. Franchises run on systems and offer training and support, just like the military. In franchising, you're in business "for" yourself, but not "by" yourself. That's why there are over 70,000 veteran-owned franchise establishments in the United States. Learn from veterans and business leaders in franchising how to get started in this exciting industry.
Sponsored by

Establishing a U.S. Franchise System: An Overview of Franchise and Distribution Business and Legal Issues for Franchisors Entering the U.S. Franchise Market

1:30 PM - 2:30 PM

Room: 1B05

Presented by: David W. Oppenheim, Shareholder, Greenberg Traurig, LLP and Bret Permesly, Shareholder, Greenberg Traurig, LLP

The presenters will address the primary legal and business issues that a franchisor must consider as it establishes a United States franchise system. The program will address laws governing franchising and distribution in the United States, how to structure the franchise relationship and multiple business and legal issues that domestic and international franchisors must consider before franchising in the United States.
Sponsored by

Structuring and Creating Item 19 Financial Performance Representations

1:30 PM - 2:30 PM

Room: 1C05

Presented by: Adam Siegelheim, Attorney, Stark & Stark

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

How to Become a Multi-Unit Franchisee (Separate Fee Required)

1:30 PM - 4:00 PM

Room: 1C03

Moderated by: Anya Nowakowski, Senior Research Analyst, FRANdata

Panelists: Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix; Chad Tramuta, Franchise Development Manager, Smoothie King; Dallas Kerley, CFE, President and COO, Benetrends, Inc.; Steven Murphy, President of Franchising, Winmark Franchise Partners; Brian Mooney, Senior Director of Franchising, TCBY/Mrs. Fields Famous Brands

In franchising, there have historically been two general types of franchisees: Single-Unit and Multi-Unit. Historically, Single-Unit Franchisees have been the bedrock of franchising. Over the last couple of decades, the Multi-Unit franchisee has increased in volume, power, and influence. For those single-unit owners looking to grow their business, this program will provide you with the tools to take that next step. Learn how to build a team to scale your franchise operations, create the internal financial reporting to help you manage multiple locations and utilize best practices when graduating from an owner operator to managing multiple locations. Click here for more details.
Sponsored by
Accredited for 75 Credits

Making the Leap: How to Succeed as a Franchisee

1:30 PM - 2:30 PM

Room: Theater One

Moderated by: Eric Stites, President, Franchise Business Review

Panelists: Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix; Aggie Batista, Rockaway Park, NY Franchisee, Dream Vacations; Ashish Gandhi, Reston, VA Franchisee, Sylvan Learning

Hear from our expert panel of franchisees on the steps they took to grow a successful franchise business. Learn the keys that helped their business thrive, the challenges and pitfalls they faced along the way -- and how to avoid them. What one thing really made the difference to these top-performers? If they had to do over again, what would they do differently? What advice would they give to new franchisees? Don't miss this highly interactive session, with lots of time for Q&A to get all your franchising questions answered.
Sponsored by

Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

2:00 PM - 3:00 PM

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Keith Levenson, Owner, ClimbZone Franchising, LLC; Rocco Fiorentino, CEO, PrimoHoagies Franchising; David Mesa, Chief Development Officer, PJ's Coffee

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and senior execs from successful brands navigated those early days. (also available on Thursday, 2:00 PM)
Sponsored by Springboard Event for Emerging Franchisors
                            September 20-21, 2018, Westin Philadelphia

Franchise Exit Strategies

2:00 PM - 3:00 PM

Room: 1B03

Presented by: Bret Lowell, Partner, DLA Piper US LLP and Meg Montague, Senior Managing Director, The McLean Group

Owners of franchise companies (whether franchisors or multi-unit franchisees) all dream of the day when they sell their business. Along the way, they may also wish to sell partial equity to raise growth capital or to simply "take some money off the table." Whether the sale is imminent or years away, it is crucial to understand the selling process. For those ready to sell, or to take in an investor, the knowledge you gain in this session will guide you through the necessary business and legal steps. For those who will sell or seek investment down the line, this knowledge will help you to manage the business in the meantime in ways that will maximize your exit opportunities. Come learn what every owner of a franchise business needs to know about the strategies and best practices for selling to a buyer or an investor.
Sponsored by

Can Your Business Be Franchised?

2:00 PM - 3:15 PM

Booth 158

Moderated by: Mary E. Tomzack, President/Owner, Pure Franchise, LLP, Author, Tips & Traps When Buying a Franchise

Panelists: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and Ed Teixeira, Consultant, Franchise Growth Solutions

Get the strategic, operational and legal information you need to decide if your business is "franchise-able." Gain valuable personal recommendations by participating in the audience questions segment.
Sponsored by

Workshop 4: International Expansion: Master Franchising and Other Structures (Separate Fee Required)

2:00 PM - 5:00 PM

Room: 1B02

Presented by: Rick Morey, Partner, DLA Piper US LLP; Tao Xu, Partner, DLA Piper US LLP; Joe Manuszak, Vice President of Global Development, Chem-Dry

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Franchising at 50! Because Life Is Still Good!

2:00 PM - 3:00 PM

Room: Theater Two

Presented by: Elayne McClaine, Regional Director, NJSBDC-Rutgers University-New Brunswick

Panelists: Andrew Flamm, Director, Pace University Small Business Development Center; Lilibeth Herrera, Senior Vice President - Director of Community Advantage and Microloan Programs, Regional Business Assistance Corporation; Bella Kirschner, Nassau County, NY Franchisee, My Elder Advocate

Those who are considering a second career, buying an existing business or a franchise might be right choice. Buying into a proven business or franchise affords a glimpse of the company's operations, competition, and future profit potential. Explore the alternatives to starting a new business. For many 50+ individuals, franchising is a proven way to invest and get started in a entrepreneurship without starting from scratch. Join us and learn: How franchising compares to other business opportunities; How to find a franchise that fits your skillset; How to find a franchise that fits your wallet; and How franchising can be the best entrepreneurial investment. SBA and SBDC support programs will be discussed.
Sponsored by

Workshop 2: Franchising Your Business Part 1 (Separate Fee Required)

2:00 PM - 5:00 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by Accredited for 200 credits

Workshop 3: Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)

2:30 PM - 5:00 PM

Room: 1B04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited for 100 Credits

Maximize the ROI on Your Franchise Development Budget . . . Regardless of your Spend!

3:00 PM - 4:30 PM

Room: 1C05

Presented by: Stan Friedman, CFE, President, FRM Solutions

In this session, you will learn how to more quickly "engage" your leads and convert a higher percentage of them into "stronger" opportunities. We will also share readily available tools that you can begin using right now, to assure that your franchise development engine is properly tuned, fueled and delivering maximum performance.
Sponsored by

Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

3:00 PM - 4:30 PM

Room: 1B05

Presented by: Mark Siebert, CEO, iFranchise Group

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by

Use Your IRA or 401(k) Money to Start a New Business

3:30 PM - 4:30 PM

Room: Theater One

Presented by: Steve Cooper, President, ERSOP.com

Did you know that 401(a) pension, profit sharing, 401(k), 403(b), 457, IRA and rollover IRA money all may be used to fund your own franchise, business start-up, business property, equipment or working capital? Steve Cooper will teach you statutory ways to move money locked in retirement accounts directly into a new or established business. This can be done without distributions, taxes, penalties or the use of loans. Emphasis will be placed on other subjects such as ways to counter the negative tax effect of being a C-corporation and exit strategies.
Sponsored by   

EXHIBITOR PRESENTATION: A Better Way to Sell Franchises - Sell Faster, Spend Less

3:30 PM - 4:30 PM

Room: 1B01

Presented by: Ryan Combe, Managing Partner, Better Way Franchise Group

In this session you will learn from one of the most successful leaders in the Franchise Development industry. Come and engage in this open forum where you will leave inspired and equipped with the tools to take you to the next level in selling franchises. Ryan will reveal a road map that will help you decrease time-to-sell, which in return will drastically cut the cost of selling franchises. Come learn a better way to do franchise development!
Sponsored by

Are You a Perfect Fit for Franchising?

3:30 PM - 4:30 PM

Room: Theater Two

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
Sponsored by

The Advantages of Buying an Existing Franchise

3:30 PM - 4:30 PM

Room: Theater Three

Presented by: Johnny Sellyn, Head, Franchiseresales.com and Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday and Saturday, 3:30 PM)
Sponsored by

Will This Franchise Succeed?: Dating, Courtship and Marriage Part Two

3:30 PM - 4:45 PM

Booth 158

Presented by: Mariel Miller, The Franchise Advisor

The process of narrowing down attractive brands to the few deserving a good investigation is only the beginning. Now that you have your eye on a business, it's time to dive into it in order to get your questions answered. From how much money you will make to will this business last -- there is a lot to evaluate! Find out how to determine the health of a franchised business. Learn the critical components that make up top-performing, sustainable companies. Take away tools to help you conduct a complete due diligence. You'll hear tips you can use immediately on the show floor in conversation with franchise brands.
Sponsored by

How to Effectively Avoid the Most Common Franchise Disputes that Can Arise in Every Franchise System

3:30 PM - 5:00 PM

Room: 1B03

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Disputes will happen in every franchise system, especially if a system is going to grow, evolve and be sustainable. During this session we will discuss those types of franchise disputes that are most common and what proactive best practices can be adopted in order to minimize disruption or avoid the disputes all together. With the proper understanding of when, where, why and how disputes happen and what to do if they occur or even before they occur, you will be far better positioned for sustainable growth and success.
Sponsored by

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Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development


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