No one throws an expo like the MFV gang, and they threw another one last weekend—the WCFE at L.A.'s Convention Center. The place was jamming, and we were all happy to see lots of excitement in the faces and attitudes of the thousands of attendees that came through the doors—it was also great to see the number of attendees dramatically increase from last year. Not only does that bode well for the franchise community, but it says a lot for the team at MFV Expositions who realized it was time to step it up; they enlisted the help of Jack Burris from Burris 2 Marketing and our help here at Sanderson & Associates PR to promote the event—and promote it we did.
With press placements ranging from The Huffington Post to La Opinion newspaper to Entreprenuer.com to JobTalkAmerica, the convention center rocked with prospects all weekend. Exhibitors from Sizzler to ExpressPros and Mr. Clean Car Wash, enjoyed the traffic and the awesome networking. Watch for updates on this blog; we
are already gearing up for next year. Franchisors: There’s still time to sign up for the Miami event in January, and don't forget to re-up for L.A. next year!
*Caption: Team Sanderson at WCFE 2010