The scope of
franchises exhibiting at the upcoming West Coast Franchise Expo is growing!
Pizza Fusion, KidzArt and Pita Pit are only a few of the most recent businesses
to sign on to exhibit for the WCFE, which takes place Nov. 5 to 7 at the
Think you have a lot to gain by exhibiting? Diane Carter, director of franchise administration and compliance with Express Employment Professionals, certainly thinks so. This week she shares her insights on why Express is exhibiting at this year’s convention.
We want to
continue our exposure and presence in the West Coast markets. We have many
Are you targeting
Express has opened
87new offices over the past three years and has plans for at least 100
additional offices over the next two years in the
out the states of
What advice would you give someone who is considering exhibiting at any of the franchise expos?
My advice would be to have a definite follow-up plan in place when trying to attract new franchisees. The expo is a great place to meet potential franchisees, but with all the information they receive there, it is absolutely critical to have follow-up plan in place and execute it.
How has your business expanded in the first quarter of 2010 and how do you see the WCFE boosting those numbers?
recession in 2009, we awarded 15 new franchises, added two new branch offices
and completed 17 re-sales. The first quarter of 2010 has also been good for
us—our franchisees’ sales are growing each week and are currently 32 percent
YTD over last year. We have awarded six new franchises, added another new
branch office and completed seven re-sales. We’re hoping that the expo will
help us generate even more leads, especially since