Is healthy fast food the future of fast food?
A July 21, 2010 study published by Mintel consumer research suggests the answer may be yes. The findings revealed that between 2Q 2009 and 2Q 2010, menu items labeled as “healthy” in American fast food chains grew by 65 percent. And with individual menus expanding, entire restaurants dedicated to healthy dining may soon be commonplace.
That’s the philosophy Steve Wojnarowski has embraced in his role as manager of franchise development and sales for Yoshinoya, a “meal in a bowl” restaurant concept that dishes Japanese cuisine in an American fast food ambiance.
For the past two years,
Wojnarowski has attended the West Coast Franchise Expo (WCFE) with hopes of
expanding the business beyond its core market area of
You are a two-time returning exhibitor to the WCFE. What keeps you coming back?
Right now, we are looking at
growing the number of locations in the
Has the location of the expo been a selling point when it comes to attending?
Yes, I think so. For us, the
majority of our growth has been in
What advice would you give to someone who is considering exhibiting at any of the franchise expos?
Expos are a great opportunity to meet other franchisors and see other concepts that are expanding. There are also a lot of suppliers and vendors on hand so it’s an easy way to make new connections and perhaps even work out a better business deal in the long run. Meeting potential franchisees face-to-face is also a lot more personal and can establish better business relationships for the future.
Does that mean exhibiting at the WCFE has sealed a lot of deals for you?
Certainly it has generated a
significant amount of qualified leads for us. We get a lot of experienced
franchisees who visit our booth looking to buy a business opportunity that is
still available in
Yoshinoya is exhibiting at the WCFE at booth 113, L.A. Convention Center, Nov. 5 to 7. Click HERE for more information.