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Getting Ready to Franchise Your Business
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10:00 AM - 12:00 PM
Room 209B
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Presented by: Michael H. Seid, Managing Director, Michael H. Seid & Associates, LLC and Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates, LLC
Becoming a franchisor can be one of the most important decisions you will ever make in business. Understanding if you are ready and determining what you need to do before hiring your consultant and lawyer to develop your franchise program is an important step in making your franchise decision. This seminar will explore the requirements of becoming a franchisor and guide you in the steps you need to take in making your company franchise ready.
Sponsored by 
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Choosing the Right Franchise
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11:30 AM - 1:00 PM
Room 204C
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Presented by: Fred Kriss, Founder, FranchiseRight
When selecting a franchisor, your enthusiasm for a particular industry can tend to cloud your good judgment. While interest in a particular industry is a factor to be considered, if your primary objective is to become a successful franchisee, it is simply one among many. In fact, the quality of the franchisor’s training and support, the strength of their operating systems and the satisfaction of current franchisees are better predictors of success than your personal passion for a specific industry. This seminar will stress how an objective approach to selecting a franchisor can help you select a business that you can successfully manage, market and promote, and how a willingness to learn and follow systems to achieve a proven end result, can lead to the highest levels of personal satisfaction.
Sponsored by 
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Best Practices for Start Up & Early Stage Franchisors
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12:30 PM - 2:00 PM
Room 209B
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Presented by: Dave Hood, President, iFranchise Group and Robert Stidham, President, Franchise Dynamics
New franchisors quickly realize that franchising is an entirely new business – with its own set of best practices. Some of the best practices discussed in this presentation include establishing compliance systems, developing effective communications systems, hiring and retaining the best employees, and developing a systematic plan for the growth of your franchise system and your franchise organization.
Sponsored by
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Use Your IRA or 401(k) Money to Start a New Business
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1:30 PM - 2:30 PM
Room 204C
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Presented by: Steve Cooper, President, SDCooper Company
Did you know that 401(a) pension, profit sharing, 401(k), 403(b), 457, IRA and rollover IRA money all may be used to fund your own franchise, business start-up, business property, equipment or working capital? Steve Cooper will teach you statutory ways to move money locked in retirement accounts directly into a new or established business. This can be done without distributions, taxes, penalties or the use of loans. Emphasis will be placed on other subjects such as ways to counter the negative tax effect of being a C-corporation and exit strategies.
Sponsored by 
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Maintaining Brand Standards
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2:00 PM - 3:00 PM
Room 204A
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Presented by: Harold Kestenbaum, Counsel, and Mark Siebert, CEO, iFranchise Group
Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by HAROLD KESTENBAUM
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Buying a Franchise the Smart Way
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2:30 PM - 3:30 PM
Room 209C
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Presented by: Jason W. Power, Principal, Shelton & Power, LLC
Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
Sponsored by 
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Symposium 3: Operations Manuals: The Foundation to Consistent Execution (separate fee required)
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2:30 PM - 5:00 PM
Room 209B
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Presented by: Marla Rosner, Senior Training Consultant, Michael H. Seid & Associates
Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this Symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details. Sponsored by  Accredited
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Secrets to Success for Master Franchising
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3:30 PM - 4:30 PM
Room 203A
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Presented by: Kevin Hein, Partner, Faegre & Benson and Jeffrey Brimer, Special Counsel, Faegre & Benson
No franchisor can reasonably hope to enjoy complete, long-term freedom from all litigation. But for franchisors who do business consistent with a few critical (and largely common-sense) rules, freedom from excessive lawsuits – and from truly damaging litigation results – is not out of reach. This session drills down to distill the best litigation-related advice for franchisors into ten simple rules.
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The Essentials of Online Marketing
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4:00 PM - 5:00 PM
Room 204A
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Presented by: Kenneth Wisnefski, Founder/CEO, WebiMax
Learn in detail the benefits and opportunities online marketing provides. Topics include Search Engine Optimization, Social Media Marketing, Pay Per Click Marketing, E-Commerce, and much, much more.
Sponsored by 
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Meeting the Franchisor
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4:00 PM - 5:00 PM
Room 204C
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Presented by: Ed Teixeira, President, FranchiseKnowHow, LLC
In this presentation the prospective franchisee is taught how to maximize the benefits of visiting the franchisor at their corporate headquarters. Since most franchisors require a personal visit by the prospect, it is critical that the individual uses this opportunity to learn about the franchisor, ask the right questions and introduce questions that may pertain to the franchise agreement. The information provided will benefit the franchisee and the franchisor because it lowers the risk of either party making the wrong decision.
Sponsored by 
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Buying a Franchise
Franchising Your Business
Acquiring a Master Franchising