2017 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the IFE with a wealth of knowledge that will help you in the success of your business decisions in the future.

The International Franchise Expo is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops are between 2 ½ and 6 hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.


The International Franchise Expo is pleased to announce that Workshops 2, 3, 4, 5, 6, 7, 8 and 9 have been approved for CFE accreditation. To learn more about CFE credits, click here


Workshop 1: The A to Zs of Buying a Franchise

Saturday, June 17, 9:00 AM - 12:30 PM

Presented by: John P. Hayes, PhD, Marketing Professor, Gulf University for Science & Technology, Kuwait

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: Franchising Your Business Part 1

Friday, June 16, 2:00 PM - 5:00 PM

Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by              Accredited for 200 credits

Workshop 2: Franchising Your Business Part 2

Saturday, June 17, 10:00 AM - 1:30 PM

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by              Accredited for 200 credits

Workshop 3: Operations Manuals: The Foundation to Consistent Execution

Friday, June 16, 2:30 PM - 5:00 PM

Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by              Accredited for 100 Credits

Workshop 4: International Expansion: Master Franchising and Other Structures

Friday, June 16, 2:00 PM - 5:00 PM

Presented by: Rick Morey, Partner, DLA Piper US LLP and Tao Xu, Partner, DLA Piper US LLP

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by                              Accredited for 100 credits

Workshop 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth

Thursday, June 15, 10:00 AM - 1:00 PM

Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP; William Edwards, CFE, CEO and Founder, Edwards Global Services, Inc.; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by              Accredited for 100 credits

Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA

Friday, June 16, 10:00 AM - 1:00 PM

Presented by: Rick Morey, Partner, DLA Piper US LLP

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by                     Accredited for 100 credits

Workshop 7: Web 2.0: Social Networking + Data in Franchising

Friday, June 16, 9:00 AM - 12:30 PM

Presented by: Lee Plave, Partner, Plave Koch PLC and Paul Segreto, CEO, Franchise Foundry

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by              Accredited for 100 Credits

Workshop 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors

Thursday, June 15, 2:00 PM - 5:00 PM

Presented by: Andrew Sherman, Partner, Seyfarth Shaw LLP and James McGrath, Partner, Seyfarth Shaw LLP

This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
Sponsored by              Accredited for 100 credits

Workshop 9: 5 Habits of the Highly Successful Franchise System

Thursday, June 15, 2:00 PM - 5:00 PM

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by              Accredited for 100 Credits

Workshop 10: The A to Zs of Buying a Franchise

Friday, June 16, 9:00 AM - 12:30 PM

Presented by: John P. Hayes, PhD, Marketing Professor, Gulf University for Science & Technology, Kuwait

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

REGISTER NOW TO ATTEND Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

Privacy Policy

franchise expo shows. Produced and Managed by MFV Expositions 210 Rt. 4 East, Suite 204, Paramus, NJ 07652. Tel: (201) 226-1130