2017 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the IFE with a wealth of knowledge that will help you in the success of your business decisions in the future.

The International Franchise Expo is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops are between 2 ½ and 6 hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.


The International Franchise Expo is pleased to announce that Workshops 2, 3, 4, 5, 6, 7, 8 and 9 have been approved for CFE accreditation. To learn more about CFE credits, click here

Workshop 1: The A to Z's of Buying a Franchise

Saturday, 9:00am - 12:30pm

Sponsored by:

If you're looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me workshop. . . this is the one you need. And it's the only one you'll need! If you hope to become a successful franchisee, get started with confidence by participating in this workshop. You will learn the basic information about franchising but glean an in-depth knowledge through the experiences of Dr. Hayes. He will help you understand how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more.

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Workshop 2: Franchising Your Business

Friday, 2:00pm - 5:00pm
Saturday, 10:00am - 1:00pm

sponsored by:MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day workshop will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.

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Workshop 3: Operations Manuals: The Foundation to Consistent Execution

Friday, 2:30pm - 5:00pm

sponsored by: MSA Worldwide

Documentation of your businesses' processes and procedures is the foundation to consistent execution of your franchise concept. Your Operations Manual becomes the core reference document for how to replicate your business methods for all franchisees and so must be thorough, clear and user-friendly. In addition, it must clearly specify what customer products and services, policies, marketing approaches, etc. are required for compliance with your franchise agreement. Learn key content that should be included as well as how to create a user-friendly Operations Manual in this workshop.

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Workshop 4: International Expansion: Master Franchising and Other Structures

Friday, 2:00pm - 5:00pm

sponsored by: DLA Piper

Partners from DLA Piper and an experienced franchise development executive discuss master franchising, and other commonly used expansion structures. Drawing from their work with multiple industries and brands, they will review the pros and cons of different structures, and why many franchisors choose to master franchise, while others choose to expand via corporate outlets, joint ventures, management programs, single unit development, multi-unit development and area representative structures. They will also explore the unique business and legal issues related to master franchising.

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Workshop 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth

Thursday, 10:00am - 1:00pm

sponsored by: DLA Piper

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising.

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Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA

Friday, 10:00am - 1:00pm

sponsored by: DLA Piper

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network.

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Workshop 7: Web 2.0: Social Networking + Data in Franchising

Friday, 9:00am - 12:30pm

sponsored by: PlaveKoch

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts.

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Workshop 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors

Thursday, 2:00pm - 5:00pm

sponsored by: Seyfarth Shaw

In order to properly and successfully enter a vast and complicated market like the United States, you need to develop a Business Plan, which will address topics such as: What region(s) will you initially target and why? What is a profile of your typical franchisee and a typical consumer? What structures (master, multi-unit, single-unit, hybrids, joint ventures, etc.) will you pursue as a legal and strategic means for entering the U.S. market and why? Have you sufficiently evaluated the alternatives? This workshop will explore these business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the United States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies.

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Workshop 9: 5 Habits of the Highly Successful Franchise System

Thursday, 2:00pm - 5:00pm

sponsored by: Faegre

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul.

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REGISTER NOW TO ATTEND Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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