While often seen as daunting, the United States offers the most prosperous market for franchising in the world. For 60 years, entrepreneurs and established companies have successfully used franchising strategies to expand their brands. While few of them have successfully entered the market from abroad, foreign brands are receiving greater acceptance in the U.S.
What do companies need to know and do to successfully franchise in the U.S.?
Our comprehensive three-hour seminar, led by world-renown franchising professionals, will outline the steps used by the most successful U.S. and international franchisors to identify the best opportunities and to avoid the pitfalls common to U.S. franchising.
All course materials are presented in English only. All attendees receive admission to the exhibits on all three days.
Thursday, June 15, 2:00pm - 5:00pm
Advance: $210 includes exhibit hall admission and seminars
On-Site: $260 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 100 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending Strategies for Franchising into the U.S. Market. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- firstname.lastname@example.org) or visit www.franchise.org/certification.aspx.
Franchisor executives, franchise consultants and lawyers from outside the U.S., and executives and entrepreneurs who are considering franchising as a method of expanding into the U.S., and representatives of foreign trade ministries charged with helping their nationals expand into the U.S. This seminar is appropriate for anyone else who wants to understand successful strategies for entering the U.S. market using a franchising strategy.
Presented by: Jan S. Gilbert and Carl E. Zwisler, Principals, Gray Plant Mooty; Edith Wiseman, President, FRANdata; Ray Hays, Managing Partner, FranLaunch USA; Carsten Pedersen, President, BoConcepts
Jan Gilbert has worked with both start-up and developed franchisors and franchisees for more than 20 years and counsels them on all aspects of international franchising. Jan has a wide variety of experience, including: structuring franchise programs, counseling on federal and state regulatory issues, mergers and acquisitions, negotiating international agreements and disputes, obtaining exemptions and interpretive opinions from regulatory agencies, and responding to state and federal administrative inquires and investigations.
Gaylen Knack assists franchisors in structuring international franchise programs, and advises clients on related business and regulatory issues. He also advises clients on international trade regulation, trademark, Internet, and corporate law matters. Gaylen’s combined 25 plus years of experience in private practice and as a franchise executive provide him with a unique understanding of the complex business and legal issues that companies face in establishing and operating franchise systems.
Max Schott practices primarily in the area of franchise and distribution law, assisting and counseling franchisors in structuring international franchise programs. He also advises clients on issues of disclosure and registration, advertising, licensing, and acquisitions. Max works with start-ups, as well as with nationally-recognized franchisors with multiple brands. He frequently writes and speaks on franchise-related topics, both locally and nationally, and is the former Editor-in-Chief of The Franchise Lawyer.
Carl Zwisler focuses his practice on the representation of franchisors, manufacturers, and investors in structuring, negotiating, and enforcing international franchise and acquisition agreements. He also assists executives and general counsel in more than 65 industries or industry segments with creative solutions for developing and implementing business expansion strategies.
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