Thursday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Friday, June 1 Saturday, June 2

10:00 AM - 1:00 PM Workshop 5: Global Franchise Expansion: Strategies for Lucrative and Planned Growth (Separate Fee Required)

Room: 1B03

Presented by: Philip Zeidman, Senior Partner, DLA Piper US LLP; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; William Edwards, CFE, CEO and Founder, Edwards Global Services, Inc.

This program is directed both to U.S. based franchisors planning to expand abroad and to franchise companies based outside the U.S. Some of the most promising markets for franchising are outside the U.S. The topics will address the most common business and legal problems affecting international franchising. Click here for more details.
Sponsored by Accredited for 100 credits

10:30 AM - 12:30 PM Getting Ready to Franchise Your Business

Room: 1C04

Presented by: Andrew Seid, Consultant, MSA Worldwide and Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
Sponsored by

10:30 AM - 11:30 AM Best Practices for Developing your System with Multi-Unit Operators

Room: 1B04

Presented by: Adam Siegelheim, Attorney, Stark & Stark

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
Sponsored by

10:30 AM - 12:00 PM An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors

Room: 1B02

Presented by: Andrew Sherman, Partner, Seyfarth Shaw LLP

The U.S. market has always provided a leadership position in the international franchising community. It has the lure and potential of being a very strategic and lucrative marketplace, yet can also be very competitive and confusing. This special introductory seminar will provide guidance and insights for overseas franchisors entering the U.S. market for the first time - and will dispel some underlying held myths about franchising in the United States. We will cover topics such as: understanding the role of franchising in the U. S. economy; key trends affecting the growth of franchising in the next millennium; basic research tools to understand the U.S. market and evaluate the competition; challenges and hurdles to franchising in the United States; overview of the legal and regulatory issues.
Sponsored by

10:30 AM - 11:30 AM Opportunities for Franchise Expansion In Kenya

Room: 1C05

Presented by: Catherine Malinda, Commercial Specialist, U.S. Commercial Service, U.S. Commercial Service, U.S. Embassy Nairobi; Samuel Makome, Group Chief Operating Officer, Kenya Commericial Bank; Julius Mutua, Executive Board Director, KCB Group PLC

Learn about Kenyan market dynamics and resources available to potential franchisors.
Sponsored by

11:00 AM - 12:15 PM New Trends in Franchising: 2018 & Beyond

Booth 158

Presented by: Mariel Miller, The Franchise Advisor

So, what's trending in franchising today? What's hot, where's the growth, and more importantly, what has sustainability for the long haul? Changes in the population, the economy, technology and consumer behavior has affected franchising in new and exciting ways. Don't miss this timely and important session where you will learn what categories are tracking for growth and what trends will impact your business decisions today and years to come.
Sponsored by

11:00 AM - 12:00 PM Improving Franchise Sales: Strategies and Tactics

Room: 1B05

Presented by: Dave Hood, President, iFranchise Group

This session with help start-up and existing franchisors become more effective in the franchise sales process. Attendees will learn about the various sales strategies and how to best qualify prospects. Discussions will include steps on how to improve your sales strategies and tactics, and an overview of the compilation of best practices.
Sponsored by

12:00 PM - 1:00 PM De-mystifying Franchise Laws in the United States

Room: 1B04

Presented by: Stephanie Zosak, Associate, DLA Piper US LLP

Both federal and state laws govern the offer and sale of franchising. This program provides a "nuts and bolts" introduction to those laws and offers tips for compliance. Learn about the disclosure requirements, the registration process, and the consequences of non-compliance. Other topics will include financial performance representations and best practices for recordkeeping and communicating with prospective franchisees.
Sponsored by   

12:00 PM - 1:00 PM Successful Expansion into German Speaking Markets

Room: 1C05

Presented by: Michael Bartels, Senior Partner, Institute of Entrepreneurship

Germany is the strongest economy in Europe and has become a leading destination for many franchises approaching the European markets. This seminar will feature economic data of German speaking markets in Europe (Germany, Switzerland, Austria), name potential consulting and service partners, and discuss specific issues to be prepared for when planning to expand into German speaking countries such as finding appropriate master, multi-unit and single unit franchisees.
Sponsored by

12:30 PM - 1:30 PM Franchising in New Jersey: Perfectly Located for Success!

Room: Theater Three

Presented by: Elayne McClaine, Regional Director, NJSBDC-Rutgers University-New Brunswick

New Jersey continues to be a thriving market where key industries proudly base their headquarters due to exceptional talent and depth of education. Couple that with a concentration of high income and spending power -- all within a 50-mile radius. From a legal perspective, it's one of the most protective states in the nation! Simply put, New Jersey is a market that offers a lucrative consumer market and a wealth of business support services that will afford your business a solid base from which to build its franchise. Come see why New Jersey is right for you.
Sponsored by

12:30 PM - 1:30 PM Top 10 Provisions to Never Negotiate in a Franchise Agreement

Room: 1B05

Presented by: Megan B. Center, Associate, Fox Rothschild LLP and Alexander Radus, Associate, Fox Rothschild LLP

As a franchisor, do you ever wonder whether you should negotiate a certain revision in your franchise agreement? As a franchisee, do you ever wonder why a franchisor will not negotiate certain provisions? Then this is the session for you! Come and learn about the potential long-term effects of seemingly harmless revisions to franchise agreement provisions.
Sponsored by

12:30 PM - 1:30 PM How to Find Your First Franchisees

Room: 1B01

Presented by: Robert Stidham, Chief Executive Officer, Franchise Dynamics and Charles Dobyns, CFE, President & Chief Development Officer, Franchise Dynamics

Finding your initial franchisees is often harder than it appears -- finding the right franchisees for your system is harder still. Great franchise systems are built by great franchisees. Learn how to generate leads to attract and successfully motivate the best franchisees to joining your early stage to mid-sized franchise company.
Sponsored by

12:30 PM - 1:45 PM Tips & Traps When Buying a Franchise

Booth 158

Presented by: Mary E. Tomzack, President/Owner, Pure Franchise, LLP, Author, Tips & Traps When Buying a Franchise

Making the right choice when buying a franchise is 95% of the success recipe. Find out the 7 most important elements in the recipe and simplify your research. (A limited number of Tips & Traps books will be given to audience participants.)
Sponsored by

12:30 PM - 1:30 PM The Advantages of Buying an Existing Franchise

Room: Theater One

Presented by: Johnny Sellyn, Head, Franchiseresales.com and Ralph Yarusso, CFE, Chief Development Officer, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Friday and Saturday, 3:30 PM)
Sponsored by

12:30 PM - 1:30 PM Franchise 2.0: Tools for Taking Your Franchise Model to the Next Level

Room: 1B02

Presented by: Ryan Palmer, Principal, Gray Plant Mooty and Diana Vilmenay, Special Counsel Attorney, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by

12:30 PM - 1:30 PM The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: Theater Two

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Tim Courtney, CFE, Vice President of Franchise Development, PuroClean Restoration Services; David Acosta, Elmhurst, NY Franchisee, PuroClean Restoration Services; Georgia Chasen, Sr. Director, Franchise Development, Sylvan Learning; Ashish Gandhi, Reston, VA Franchisee, Sylvan Learning

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday and Saturday, 12:30 PM)
Sponsored by

1:00 PM - 2:30 PM Franchising vs. Alternative Growth Strategies

Room: 1C04

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
Sponsored by  

1:30 PM - 2:30 PM Understanding How Key Provisions of the Franchise Agreement Impact Your Business Decisions

Room: 1B04

Presented by: Barry Heller, Partner, DLA Piper US LLP

Unlike many non-franchise arrangements, the provisions of the Franchise Agreement have a substantial impact on the business decisions that a franchisor must make and the resulting impact on the business of a franchisee. For example, the provision governing exclusivity will determine what the franchisor can and cannot do, both within the territory and beyond it; what other types of businesses the franchisor can operate; etc. The provisions relating to the operations manual (and other clauses) will affect what changes can be made in the system to which franchisees must comply. Provisions regarding pricing will determine what influence/control the franchisor may have with respect to the pricing at the retail level. The royalty provisions (along with the FDD) will affect what payments the franchisor can require be made by the franchisee. All of these provisions will thus have a direct impact on the business operations of the franchisee. Other franchise agreement provisions will be discussed as to the business decisions they impact -- both for the franchisor and the franchisee.
Sponsored by

1:30 PM - 2:30 PM The Basics of Exporting Franchise Systems to Spain

Room: 1C05

Presented by: Angela Turrin, International Trade Advisor, U.S. Commercial Service, U.S. Embassy Madrid

The Spanish market is a top priority market for U.S. franchisors. Information will be presented on the current economics of this vibrant Nation, and sectors will be explored that offer greatest opportunities for success.
Sponsored by

2:00 PM - 3:00 PM Why Franchising? How Women Can be Successful in Today's Franchising Marketplace

Room: Theater Two

Moderated by: Marisa Faunce, Partner, Plave Koch PLC

Panelists: Gigi Schweikert, President & COO, Lightbridge Academy; Pratiksha Rigley, Frisco West, Dallas and Plano, TX Multi-Unit Franchisee, Primrose Schools; Genevieve Prieto, Oklahoma City Franchisee, I Heart Mac & Cheese / G-Mac Operations,LLC

Franchising is not a business opportunity for men alone. More and more franchise owners are women – women who are extremely successful and making a difference. Learn from some of the savviest female franchise leaders, representing a wide variety of backgrounds, who chose franchising for their career path. Why did they look to franchising? What have been their biggest challenges and how did they overcome them? What are the rewards? What would they do over again? Hear real stories, personal experiences, best practices and lessons learned from an elite group of female franchise founders/CEOs and franchisees. By attending this session, you will walk away with the following: insights about franchising and determining whether it is the right fit for you; who can help you learn more about franchising and the steps necessary to become a successful franchise owner; tips for overcoming obstacles in launching a successful franchise business.
Sponsored by

2:00 PM - 3:00 PM Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Gary Findley, President, Restoration1; Daniel Dizio, CEO/Co-Founder, Philly Pretzel Factory; Rory O'Dwyer, CEO, Shapes Franchising

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and senior execs from successful brands navigated those early days. (also available on Friday, 12:30 PM)
Sponsored by Springboard Event for Emerging Franchisors
                         September 20-21, 2018, Westin Philadelphia

2:00 PM - 3:00 PM Navigating the Buying Process: What To Know Before You Invest

Room: Theater One

Presented by: Evan Goldman, Counsel, Hill Wallack LLP

Prospective franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
Sponsored by

2:00 PM - 3:00 PM How to Start A Business in New York

Room: Theater Three

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Panelists: Brenda Stuart-Luke, Senior Stakeholder Liaison, IRS

This session will provide a checklist for starting a small business, the pros and cons of each business structure: sole proprietorship, partnership, corporation, and LLC; the procedure to register a business; responsibility as an employer; home based business regulations and much more.
Supported by

2:00 PM - 3:00 PM International Expansion through Master Franchising -- Is it Always the Right Approach?

Room: 1B05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Jan Gilbert, Principal, Gray Plant Mooty

International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor's ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence and other topics.
Sponsored by

2:00 PM - 5:00 PM Workshop 8: Strategies for Penetrating the U.S. Market for Overseas Franchisors (Separate Fee Required)

Room: 1B02

Presented by: Andrew Sherman, Partner, Seyfarth Shaw LLP and John Skelton, Partner, Seyfarth Shaw LLP

This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
Sponsored by Accredited for 100 credits

2:00 PM - 3:15 PM Hyperlocal Marketing- Making A Presence In Your Community

Booth 158

Presented by: Chaenara O'Brien, Founder, Thought Bakery

Convert prospective leads into customers within footsteps of your franchise. Learn simple but effective tactics to geo-target, capture and grow your local customer base through critical digital marketing strategies.
Sponsored by

2:00 PM - 5:00 PM Workshop 9: 5 Habits of the Highly Successful Franchise System (Separate Fee Required)

Room: 1B03

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details..
Sponsored by Accredited for 100 Credits

3:00 PM - 4:30 PM Training: The DNA of your Franchise System

Room: 1B04

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

3:00 PM - 5:00 PM The Basics of Developing a Franchise System

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
Sponsored by      

3:00 PM - 4:30 PM Going International -- Moving Intelligently Into International Expansion

Room: 1C05

Presented by: Kay Marie Ainsley, Managing Director, MSA Worldwide

Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively session.
Sponsored by  

3:30 PM - 4:30 PM Marketing Strategies for Your Business

Room: Theater Three

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Learn about the essentials of a marketing plan, measure performance, high impact strategies, and social media marketing: how, what and when, including building a blog for Your business..
Supported by

3:30 PM - 4:30 PM EXHIBITOR PRESENTATION: Measuring Business with InnoDraw

Room: 1C03

Presented by: Steven Wolfson, International Business Development Director, InnoDraw

Come see a demonstration of a quick and easy business available for just $7,500 - Start earning in less than a month!
Sponsored by

3:30 PM - 4:30 PM Should You Consider Franchising Your Business?

Room: 1B01

Presented by: Mark Siebert, CEO, iFranchise Group

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by     

3:30 PM - 4:30 PM How to Generate More Franchise Leads through Website Conversion Optimization

Room: 1B05

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

3:30 PM - 4:30 PM Immigration Opportunities for the International Franchisor or Franchisee

Room: Theater One

Presented by: Martins Imudia, PhD, Attorney at Law, Center for U.S. Immigration Services

While the primary objective of a franchisor or franchisee is to create value, remain sustainable, and be profitable for employees and shareholders, there are immigration benefits available to the international franchise industry stakeholders. This session will attempt to answer the following questions: Who benefits from U.S. immigration under this category?, Are family Members able to immigrate as derivatives?, What kind of franchise investment is required? and What immigration or visa options are available to qualified parties?, as well as Are undocumented aliens qualified? and Do you have to manage the business in the U.S.?
Sponsored by

3:30 PM - 4:45 PM How Does One Transition into Franchise Business Ownership

Booth 158

Moderated by: Mariel Miller, The Franchise Advisor

Panelists: Genevieve Prieto, Oklahoma City Franchisee, I Heart Mac & Cheese / G-Mac Operations,LLC; Jim Wiley, Wharton, NJ Franchisee, HomeVestors of America; Alex Cabraie, Haverstraw and Orangeburg, NY Franchisee, Planet Wings

Building a realistic bridge from where you are now into owning your own business is a daunting task. Hear real-life stories from successful franchisees as they share their journey from corporate America to independence. Ask questions of the panel and gain insights into their decision making, their challenges and accomplishments through the discovery process and launch of their businesses.
Sponsored by

3:30 PM - 4:30 PM Making the Leap: How to Succeed as a Franchisee

Room: Theater Two

Moderated by: Eric Stites, President, Franchise Business Review

Panelists: David Acosta, Elmhurst, NY Franchisee, PuroClean Restoration Services; Pratiksha Rigley, Frisco West, Dallas and Plano, TX Multi-Unit Franchisee, Primrose Schools; Clint Ehlers, Willow Grove and Lancaster, PA Multi-Unit Franchisee, FASTSIGNS International, Inc.

Hear from our expert panel of franchisees on the steps they took to grow a successful franchise business. Learn the keys that helped their business thrive, the challenges and pitfalls they faced along the way -- and how to avoid them. What one thing really made the difference to these top-performers? If they had to do over again, what would they do differently? What advice would they give to new franchisees? Don't miss this highly interactive session, with lots of time for Q&A to get all your franchising questions answered.
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development


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