Matthew Jonas President - TopFire Media

Matthew Jonas is a digital marketing strategist with broad experience in all aspects of digital media, SEO & PPC campaigns, PR, social media publishing, display advertising, conversion based marketing, website development, inbound marketing, mobile marketing, email marketing, and online lead generation.

As President of TopFire Media, he is responsible for marketing assessments, consultations and client onboarding, digital media strategies, project oversight and internal team management, monitoring company P&L, and public speaking engagements.

Matthew is a management professional with a record of success in the areas of technologies, Internet start-ups, sales management, and online marketing strategies.

Prior to TopFire Media, Matthew was the Vice President of Sales & Marketing for Handyman Online. During his time with the company, he was a part of the marketing and sales teams that grew its network of member contractors to more than 25,000. Matthew also worked as Director of Digital Media for Baseline21, a top-ranked Chicago-based digital media agency, where he developed and implemented integrated digital media strategies. Before his tenure with Baseline21, he worked for One Social Media, as a social media strategist, where he filled roles in sales, project management, vendor relations with social media strategies such as LinkedIn, Facebook, Twitter, and others. Matthew holds an Associate Degree in Applied Science from Harper Junior College.

Presenting in the following seminars/workshops:

Thursday, June 15, 2017
12:30 PM - 1:30 PM
How to Generate More Franchise Leads through Website Conversion Optimization

Room: 1B05

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by

Friday, June 16, 2017
3:00 PM - 4:30 PM
Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

Room: 1A05

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by          

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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