Carl Zwisler Principal - Gray Plant Mooty

Carl Zwisler focuses his practice on representing franchisors, manufacturers, and investors in structuring, negotiating, and enforcing domestic and international franchise, licensing, distribution, and acquisition agreements. He also assists executives and general counsel in more than 85 industries or industry segments with creative solutions for developing and implementing business expansion strategies. With more than 35 years' experience, Carl has worked with clients in every phase of domestic and international franchising, licensing, and distribution programs, frequently advising companies entering the U.S. market and U.S. companies expanding abroad. Carl also represents specialty pharmacies and other health care providers on issues relating to health care plan provider agreements. Experience • Representation of companies expanding through master franchising, area development franchising, international franchising, management contracts, joint venture agreements, licensing agreements and product distribution arrangements throughout the world • Representation of foreign companies entering U.S. markets as franchisors • Representation of companies in the acquisition and merger of franchising companies • Advising start up and mature franchisors in structuring and refinancing franchise programs • Negotiation of international agreements for franchisors, master franchises, area developers, manufacturers, and distributors • Advice regarding avoidance of franchisor joint employer/vicarious liability claims • Representation of health care providers confronting termination of provider agreements

Presenting in the following seminars/workshops:

Thursday, May 31, 2018
2:00 PM - 3:00 PM
International Expansion through Master Franchising ? Is it Always the Right Approach?

Presented by: Carl Zwisler, Principal, Gray Plant Mooty

International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor's ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence and other topics.
Sponsored by

Friday, June 1, 2018
10:00 AM - 11:30 AM
Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

Presented by: Carl Zwisler, Principal, Gray Plant Mooty

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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