Dallas Kerley, CFE President and COO - Benetrends, Inc.

Kerley is responsible for sales, short- and long-term strategic marketing plans and product development. He has been a featured speaker at numerous business and franchise conferences, where he has helped educate entrepreneurs on successful small business funding strategies. Kerley has written several articles on small business topics for Franchising World Magazine, and he is sought out for his knowledge on a variety of business subjects. Prior to his role at Benetrends, he was a Managing Director at Knott Capital Management, an equity investment advisory firm. Kerley holds a bachelor’s degree in economics from the University of Delaware, as well as a distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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