Dallas Kerley, CFE President and COO - Benetrends, Inc.

Kerley is responsible for sales, short- and long-term strategic marketing plans and product development. He has been a featured speaker at numerous business and franchise conferences, where he has helped educate entrepreneurs on successful small business funding strategies. Kerley has written several articles on small business topics for Franchising World Magazine, and he is sought out for his knowledge on a variety of business subjects. Prior to his role at Benetrends, he was a Managing Director at Knott Capital Management, an equity investment advisory firm. Kerley holds a bachelor’s degree in economics from the University of Delaware, as well as a distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

Presenting in the following seminars/workshops:

Thursday, June 15, 2017
10:30 AM - 12:30 PM
Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself

Room: 1B02

Moderated by: Miriam Brewer, CFE, Senior Director, Education and Diversity, IFA Educational Foundation

Panelists: Ron Bender, CFE, Vice President, Franchise Development, Big Frog Custom T-Shirts and Dallas Kerley, CFE, President and COO, Benetrends, Inc.

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address small business ownership through franchising. Hear first-hand what franchisors are looking for. At the end of the session, participants will be able to:

  • Understand what franchising is and isn’t
  • Understand the basic relationship between the franchisee and franchisor
  • Understand the role of a franchise coach
  • Learn about financing, resources and technical assistance

Sponsored by

Thursday, June 15, 2017
12:30 PM - 1:30 PM
Financing Options for Franchising: Your Best Alternatives Today

Room: 1C03

Presented by: Dallas Kerley, CFE, President and COO, Benetrends, Inc.

What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use different types of financing as a tool to help you achieve your goals through business ownership. We will explore financing options available to you through SBA programs, making 401k/IRA funds available, as well as other potential options.
Sponsored by

REGISTER NOW TO ATTEND Conference Overview

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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