Speaker

Alan Greenfield Shareholder - Greenberg Traurig, LLP

Alan R. Greenfield concentrates his practice on domestic and international franchising, licensing and distribution matters. Alan works with both experienced and startup franchise companies in structuring franchise programs and drafting franchise-related documents. He counsels franchisors and manufacturers on everyday compliance and other franchise or distributor-related issues, such as registration and disclosure matters, negotiating agreements, relationship termination laws, maintaining good franchisee/distributor relations, and resolving disputes with franchisees/distributors. Alan also works on international franchising, licensing and distribution transactions. He counsels a broad range of clients in expanding their brands internationally through various means, such as master franchising, multi-unit licensing and area development. He has helped clients with transactions in countries and regions that include Argentina, Australia, Bahrain, the Baltics, Barbados, Bermuda, Brazil, Canada, Chile, China, Columbia, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Iraq, Israel, Jamaica, Japan, Kuwait, Macau, Malaysia, Mexico, New Zealand, Norway, Panama, Peru, the Philippines, Poland, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Spain, St. Lucia, Sweden, Thailand, Trinidad and Tobago, Tunisia, Turkey, the United Arab Emirates, the United Kingdom and Vietnam. Alan is also experienced in mergers and acquisitions, with a focus on franchise/distribution transactions, and general corporate law.


Presenting in the following seminars/workshops:

Friday, June 16, 2017
1:30 PM - 2:30 PM
Structuring Your Franchise Network Expansion

Room: 1C05

Presented by: Alan Greenfield, Shareholder, Greenberg Traurig, LLP and David W. Oppenheim, Shareholder, Greenberg Traurig, LLP

Is a master franchise, area development or area representative structure the right model to grow your franchise network? Even for experienced franchisors, confusion often exists when trying to determine the “best” model to expand the network to another state, region, a nearby country or across the globe. This session will explore common expansion models used for domestic and international growth, including the business and legal considerations for choosing one structure over another.
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