Speaker

Mark Siebert CEO - iFranchise Group

Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs. The strategic planning recommendations developed by Mr. Siebert have been instrumental in the growth and success of numerous national franchisors.

During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors. He travels extensively to meet with companies considering franchising, and regularly conducts workshops and seminars on franchising in cities around the world.

Mr. Siebert also serves as a Partner and Member of the Board of Directors of Franchise Dynamics, LLC, the nation’s premier franchise sales outsourcing firm. Mr. Siebert has helped Franchise Dynamics grow from a start-up operation to an Inc. 5000 company with a staff of more than a dozen professionals plus support staff whose combined credentials include the sale of more than 7,000 franchises. Franchise Dynamics recently won the Illinois Excellence Award and was named one of the 100 fastest growing businesses in Chicago by Crain’s Chicago Business.

In addition, Siebert is also a Partner and a Member of the Board of Directors of TopFire Media, a franchise and consumer media company that specializes in Public Relations, Search Engine Optimization, Social Media Posting, Pay-Per-Click Marketing, and Inbound Marketing. For more than three decades, Mr. Siebert has been actively involved in assisting U.S. franchisors in expanding abroad. He has provided consulting services to franchisors in more than two dozen countries and his efforts have been responsible for the sale of numerous international licenses. Mr. Siebert has also personally supervised the establishment of international consulting practices in Argentina, Chile, Japan, Mexico, Spain, Uruguay, Peru, and the Philippines.

Mr. Siebert has presented hundreds of speeches and seminars on franchising in cities around the globe. He has been a featured speaker for the International Franchise Association, the International Franchise Expo, the International Franchise Association’s Legal Symposium, the American Bar Association, the American Association of Franchisees and Dealers, the Franchise Finance Conference, the National Restaurant Association, the Canadian Franchise Association, the University of Chicago, Northwestern University, and at major franchise events in Argentina, Chile, Indonesia, Japan, Mexico, the Philippines, Peru, and Uruguay. He has been a featured guest on business programs airing on CNN, Fox Business Network, and other programs both in the U.S. and abroad.

Mr. Siebert has also published well over 100 articles in dozens of business and professional periodicals, including The Franchise Handbook, Success, Venture, Entrepreneur (both in the US and in Japan), Entrepreneurial Edge, Commerce, Franchising World, Successful Franchising, Business Opportunities Journal, California Restaurateur, and Food Industry News. Mr. Siebert is the featured columnist on “How to Franchise a Business” for Entrepreneur.com and is a regularly featured columnist in Franchise Times magazine and The Franchise Handbook.

Mr. Siebert is frequently called upon as an expert witness in franchise-related cases. He was on the Board of Directors of the American Association of Franchisees and Dealers (AAFD), on the Board of Advisors to Connections for Community Ownership, was named to the Franchise Times list of “20 To Watch” in franchising in 2002, and in 2001 was named the AAFD’s Supporting Member of the Year and received the AAFD Special Recognition Award in 2003. In 2011, Siebert was the subject of a feature article in Restaurant Franchising entitled “The Franchise Growth Guru.”


Presenting in the following seminars/workshops:

Thursday, June 15, 2017
1:00 PM - 2:30 PM
Franchising vs. Alternative Growth Strategies

Room: 1C04

Presented by: Mark Siebert, CEO, iFranchise Group

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
Sponsored by  

Friday, June 16, 2017
10:00 AM - 11:30 AM
Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

Room: 1A05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty; Gaylen Knack, Principal, Gray Plant Mooty; Mark Siebert, CEO, iFranchise Group

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

Friday, June 16, 2017
3:00 PM - 4:30 PM
Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

Room: 1A05

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by          

Saturday, June 17, 2017
2:00 PM - 3:00 PM
Is Your Business Franchisable?

Room: 1B02

Presented by: Mark Siebert, CEO, iFranchise Group

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by     

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Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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