Speaker

Louise McKeown Lawrenceville, NJ and Philadelphia, PA Franchisee - Camp Bow Wow

Louise became a Camp Bow Wow franchisee in February of 2010. She currently owns three territories which consist of an established franchise location in Lawrenceville, NJ, a relatively new location in Philadelphia, PA and a yet to be determined location in Bucks County, PA. She is passionate about providing a safe, fun place where owners can leave their dogs and know they are cared for and happy. When researching possible business opportunities, Louise recognized the need for a service like this when she was looking to board her own dogs while on vacation. Further investigation showed that the pet care industry was virtually recession proof and growing by double digits every year. She finds it very rewarding to see owners happy to leave their dogs in her care. Louise is an extremely active business owner and is constantly on top of maintaining high standards of customer service as well as providing an excellent work environment for her employees. She recognizes the need to stay ahead of the curve in an industry that is growing and becoming more and more competitive every day.


Presenting in the following seminars/workshops:

Friday, June 16, 2017
9:00 AM - 12:00 PM
Franchisee Growth Summit: From Single-Unit to Multi-Unit Enterprise Part 1

Room: 1B03

Moderated by: Ron Feldman, CFE, Chief Development Officer, ApplePie Capital

Panelists: Cathy Deano, Co-Founder, Painting with a Twist; Louise McKeown, Lawrenceville, NJ and Philadelphia, PA Franchisee, Camp Bow Wow; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning; Ralph Yarusso, CFE, COO- Franchising, Grease Monkey International

In franchising, there have historically been two general types of franchisees: Single-Unit and Multi-Unit. Historically, Single-Unit Franchisees have been the bedrock of franchising. Over the last couple of decades, the Multi-Unit franchisee has increased in volume, power, and influence. For those single-unit owners looking to grow their business, this program will provide you with the tools to take that next step. Learn how to build a team to scale your franchise operations, create the internal financial reporting to help you manage multiple locations and utilize best practices when graduating from an owner operator to managing multiple locations. Click here for more details.
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Friday, June 16, 2017
11:00 AM - 12:15 PM
What I Wish I Knew Before Buying a Franchise

Booth 158

Moderated by: Mary E. Tomzack, President/Owner, Pure Franchise, LLP

Panelists: Louise McKeown, Lawrenceville, NJ and Philadelphia, PA Franchisee, Camp Bow Wow; Allison Wilson-Maher, Center City, Philadelphia, PA, Primrose Schools; Kelsey Healy, Marlboro, NJ Franchisee, Frutta Bowls; Amal Agha, Eatontown, NJ Multi-Unit Franchisee, Rita's Water Ice and , Philly Pretzel Factory

Come hear franchisees talk about their experiences in selecting their franchise and what they learned about reading the fine print; the importance of location and local demographics in selecting a franchise; negotiating with the franchisor; whether the business category matters relative to your own background, expertise and interests; and the amount of work involved, both in researching and once they became a franchisee.
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Friday, June 16, 2017
2:30 PM - 3:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B02

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Kim Nunez, CFE, Director of Franchise Development, Primrose Schools; Curt Van Emon, Burlington, MA Franchisee, Primrose Schools; Renuka Salinger, Vice President of Franchise Development, Camp Bow Wow; Louise McKeown, Lawrenceville, NJ and Philadelphia, PA Franchisee, Camp Bow Wow

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Saturday, 12:30 PM)
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