Speaker

Susan Steron Rochester and Buffalo, NY Multi-Unit Franchisee - Sylvan Learning

Susan is the Director and Co-Owner of the five Sylvan Learning Centers in Rochester and Buffalo, New York. She enjoys meeting with families and working together to help each family meet their goals for growth and success. A graduate from Hobart, William Smith College, along with the William E. Simon School at the University of Rochester, Susan worked to expand the center locations. She brings a diverse education and background along with her passion for Sylvan to families locally and nationally through her role as the President of the National Franchise Owners Association Board. When Susan isn’t at Sylvan, you’ll find her spending time with her family and friends.


Presenting in the following seminars/workshops:

Thursday, June 15, 2017
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Georgia Chasen, Director, Franchise Development, Sylvan Learning; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning; Todd Evans, Vice President of Franchising, UBreakiFix; Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday, 2:30 PM and Saturday, 12:30 PM)
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Thursday, June 15, 2017
2:00 PM - 3:00 PM
Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace

Room: 1B01

Moderated by: Michelle Rowan, President and COO, Franchise Business Review

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Shelly Sun, Chairperson, IFA Board of Directors; CEO and Co-Founder, BrightStar Care; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning

Franchising is not a business opportunity for men alone. More and more franchise owners are women – women who are extremely successful and making a difference. Learn from some of the savviest female franchise leaders, representing a wide variety of backgrounds, who chose franchising for their career path. Why did they look to franchising? What have been their biggest challenges and how did they overcome them? What are the rewards? What would they do over again? Hear real stories, personal experiences, best practices and lessons learned from an elite group of female franchise founders/CEOs and franchisees. By attending this session, you will walk away with the following: insights about franchising and determining whether it is the right fit for you; who can help you learn more about franchising and the steps necessary to become a successful franchise owner; tips for overcoming obstacles in launching a successful franchise business.
Sponsored by

Friday, June 16, 2017
9:00 AM - 12:00 PM
Franchisee Growth Summit: From Single-Unit to Multi-Unit Enterprise Part 1

Room: 1B03

Moderated by: Ron Feldman, CFE, Chief Development Officer, ApplePie Capital

Panelists: Cathy Deano, Co-Founder, Painting with a Twist; Louise McKeown, Lawrenceville, NJ and Philadelphia, PA Franchisee, Camp Bow Wow; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning; Ralph Yarusso, CFE, COO- Franchising, Grease Monkey International

In franchising, there have historically been two general types of franchisees: Single-Unit and Multi-Unit. Historically, Single-Unit Franchisees have been the bedrock of franchising. Over the last couple of decades, the Multi-Unit franchisee has increased in volume, power, and influence. For those single-unit owners looking to grow their business, this program will provide you with the tools to take that next step. Learn how to build a team to scale your franchise operations, create the internal financial reporting to help you manage multiple locations and utilize best practices when graduating from an owner operator to managing multiple locations. Click here for more details.
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