Georgia Chasen Director, Franchise Development - Sylvan Learning

With a background in both non-profit and sales, Georgia Chasen joined Sylvan Learning in 2006. She expanded her initial role in Franchise Development from franchisee resales to corporate center and undeveloped territory sales, both domestic and international. Now as Director of the Franchise Development department, Georgia has been tasked with creating a culture of growth; focusing her efforts in redefining the development experience through inter-departmental collaboration, coaching, geo-specific targeted marketing, and relationship building within the franchise community. Georgia manages a team of Sylvan Brand Ambassadors to help passionate, mission-driven entrepreneurs become Sylvan Learning franchisees and create a legacy of their own.

Presenting in the following seminars/workshops:

Thursday, June 15, 2017
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Georgia Chasen, Director, Franchise Development, Sylvan Learning; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning; Todd Evans, Vice President of Franchising, UBreakiFix; Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday, 2:30 PM and Saturday, 12:30 PM)
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Non-US Franchisors: Entering the USA

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