Barry Falcon Senior Strategy Consultant - iFranchise Group

With a professional business career that spans more than 40 years across a range of industries and functions, including communications technology, operational and manufacturing consulting, marketing, project management, and business development, Mr. Falcon has over 15 years of direct experience in franchising, both as a franchisee and as an executive within multiple national franchisor systems.

Prior to joining the iFranchise Group as a senior consultant, Mr. Falcon served as CEO/Partner, at All American Decorative Concrete, (now Concrete Craft) where he implemented organizational and procedural improvements and initiated and led the majority sale of the company to a large national franchise organization.

Before his tenure at All American Decorative Concrete, Mr. Falcon was President/Co-Founder and Partner, and remains a Board Member, at ShelfGenie Franchise Systems, where he helped to establish the franchise program and was instrumental in growing the concept from zero to 155 locations in five years. ShelfGenie was recognized by both Inc. and Entrepreneur magazines on their lists of top-performing franchise systems.

Mr. Falcon was also a franchise owner with Velocity Sports Performance, where he was responsible for overall project management, hiring and training staff, implementing marketing efforts, and more. In the first year of operations, he grew revenue to be #1 in the system.

Mr. Falcon is an active marathon runner and cyclist and is involved in a number of professional and community organizations, including local chambers of commerce and the Juvenile Diabetes Research Foundation. He received a Professional Designation in Business Management from UCLA, and has also received Certified Franchise Executive (CFE) designation from the International Franchise Association.

Presenting in the following seminars/workshops:

Friday, June 16, 2017
1:30 PM - 2:30 PM
Maintaining Brand Standards as a New Franchisor

Room: 1B05

Presented by: Scott Jewett, Senior Advisor, iFranchise Group and Barry Falcon, Senior Strategy Consultant, iFranchise Group

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
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