Speaker

Kirsten Benson Capital Access Advisor - FRANdata

Kirsten Benson is a Capital Access Advisor at FRANdata, a franchise-focused research and advisory company. In her role, Benson is responsible for managing and consulting hundreds of franchisors on their Franchise Registry membership and capital access best practices. Franchise Registry membership eases access to capital and decreases the cost of capital for a franchise system’s franchisees. It is done by helping franchisors remove the franchise system hurdles from the lenders equation allowing them to focus on the borrower, and also gives franchisors greater control of the perception of their franchise system’s credit worthiness.

Benson’s role is to advise her clients on the best ways to reach, interact, and protect their brand perception amongst the more than 8,000 lender members on the Franchise Registry. Benson has helped hundreds of franchisors become more lender friendly and improve their franchise system’s “fundability.”

Kirsten lives in the Washington, DC area where she earned a master’s degree in Business Analysis with a concentration in Real Estate Development from Catholic University of America. She also holds a Bachelor of Arts & Science degree from Catholic University in International Business.


Presenting in the following seminars/workshops:

Friday, June 16, 2017
12:00 PM - 1:00 PM
New Techniques for Franchisee Financing

Room: 1A05

Moderated by: Bret Lowell, Partner, DLA Piper US LLP

Panelists: Rocco Fiorentino, CFE, CEO, Benetrends, Inc.; Kirsten Benson, Capital Access Advisor, FRANdata; Mark Whittle, CFE, Chief Development Officer, Hooters of America, LLC

Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
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