Seth Berkman Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee - UBreakiFix

As a lifelong Entrepreneur, Seth Berkman built and ran his IT service firm, BerkmanTech for the past fifteen years, growing from one office in NY to a second in Florida. With an eye toward the future, and a firm grasp of the changing technology trends, Seth wanted to expand his business offerings to mobile devices. After his wife broke her phone she took it to uBreakiFix and experienced the high quality of service and support they offer, Seth knew that this was the partner he needed to scale his business. Today, Seth is the owner of five uBreakiFix stores with three more in development. Four are located in Westchester, NY, one in Portland, Oregon, with three more in development in the Portland market.

Presenting in the following seminars/workshops:

Thursday, June 15, 2017
12:30 PM - 1:30 PM
The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B01

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Georgia Chasen, Director, Franchise Development, Sylvan Learning; Susan Steron, Rochester and Buffalo, NY Multi-Unit Franchisee, Sylvan Learning; Todd Evans, Vice President of Franchising, UBreakiFix; Seth Berkman, Mt. Kisco, Scarsdale, Mamaroneck, New Rochelle, NY Franchisee, UBreakiFix

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday, 2:30 PM and Saturday, 12:30 PM)
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