Speaker

Lance Bachmann Founder and CEO - 1SEO

Lance Bachmann is the Founder and President of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing, Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In fact, Bachmann and 1SEO.com Digital Agency have accumulated numerous awards and other accolades for their efforts. In just 7 short years, Lance Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for their clients.


Presenting in the following seminars/workshops:

Friday, June 16, 2017
1:00 PM - 2:00 PM
Growing Your Franchise Online: Digital Marketing for Today's Consumers

Room: 1C03

Presented by: Lance Bachmann, Founder and CEO, 1SEO

In this session you will learn the importance of Local SEO and Internet Marketing to grow your business. Through organic search, paid advertisements and retargeting, email marketing, and social media, the best practices to reach a wider audience in the digital landscape will be discussed. For all franchisors, this session dives deep into local marketing to set up your business for success and increase your domain authority. Local SEO starts with a consistent NAP (name, address, phone number) across all platforms, including Google+, citations, listing, and your website. The session will inform franchisors about all aspects of increasing your leads and conversions. Audiences will learn correct social media strategies and how to increase their following with engaging and informative posts. What influences local ranking factors? Does keyword relevance and quality of inbound links to your domain play a vital role? Questions will be answered and knowledge will be gained when listening to Lance Bachmann share his expertise on local search.
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