Speaker

Gaylen Knack Principal - Gray Plant Mooty

Gaylen is a principal at Gray Plant Mooty and has been recognized as a leading franchise attorney globally by Chambers Global and International Who’s Who of Franchise Lawyers. He assists franchisors in structuring domestic and international franchise and distribution programs, and advises clients on related business, international trade regulation and trademark matters. Gaylen’s combined 25 plus years of experience in private practice and as a franchise executive provide him with a unique understanding of the complex business and legal issues that companies face in establishing and operating franchise and other distribution systems. As vice president and general counsel at a Midwest-based, multi-concept retail franchise, Gaylen developed sales training and compliance, preferred vendor, internet, franchise renewal, operational standards, and due diligence programs that are integral to the success of expanding franchise programs. He has authored numerous articles on such varied franchise and distribution-related topics as the use of franchisee referral networks, development through multi-unit and area development strategies, encroachment and franchise site location, cross-border/supply chain transactions, due diligence audits, and franchise marketing funds.


Presenting in the following seminars/workshops:

Friday, June 16, 2017
10:00 AM - 11:30 AM
Negotiating Your First International Franchise: Achieving Success by Avoiding the Big Mistakes

Room: 1A05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty; Gaylen Knack, Principal, Gray Plant Mooty; Mark Siebert, CEO, iFranchise Group

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

Friday, June 16, 2017
1:00 PM - 2:30 PM
10 Commandments of Franchise Sales

Room: 1B04

Presented by: Gaylen Knack, Principal, Gray Plant Mooty; Ryan Palmer, Principal, Gray Plant Mooty; Sandra Bodeau, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by  

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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