These sessions reflect the 2016 Conference Program. Check back for updates for the 2017 event.
Small Business Growth and Development
These sessions are currently under development in conjunction with SCORE, the Small Business Association (SBA) and the Small Business Development Centers. Please check back for more information as these session become finalized.
A business plan is a decision-making tool. It is a living, breathing blueprint for your business that will help you guide and manage your company. A business plan represents all aspects of the business planning process declaring vision and strategy. This document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues. In this interactive workshop you will gain insights as well as identify key elements and unique issues in your own plan. This workshop is a must for potential business owners. Sponsored by
The Stylista Group
Join us to learn how to harness the true power of Facebook to reach your target audience, build brand awareness and generate real business over time. We will take a hands-on look at how to set up targeted Facebook ads as well as the incredible insights that Facebook business pages offer!
Business Finance Depot
The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business . Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Eric Sarver, Esq.,
The Law Offices of Eric M. Sarver
Many small business owners are not completely oriented to the laws and regulations governing hiring and managing of employees. The best way to follow the law and protect your business is to know the law, as it relates to wages and overtime, employment contracts, employee handbooks and sound H.R. policies. Following these legally sound workplace policies and practices will decrease the possibility of legal action by employees. Given by a highly accomplished employment and labor law attorney, this workshop gives business owners an overview of the employment and labor laws that affect every business. It provides sound advice on drafting employee handbooks, non-compete agreements, employment contracts, and other employment-related items.
Star of CNBC's Reality Series,
“Know your numbers and trust the process.” Join us as Marcus Lemonis shares franchising advice with IFE visitors. Mr. Lemonis is the most sought-after industry expert in the small business sector. Throughout 3 seasons of CNBC's "The Profit", Marcus has invested more than $35 million to help small businesses and launch franchises.
This workshop will focus on these questions you must answer before investing $1 in a new business. To do otherwise could put you in harm's way. It will also give you a roadmap from business concept or idea to writing a winning business plan. Sponsored by
Supervisory Economic Development Specialist,
U.S. Small Business Administration - New York ; Frank Armstrong, Sterling National Bank; Madeline Marquez, Vice President, Business Initiative of NY; Larry Pontillo, Lender Relations Specialist, U.S. Small Business Administration
Seeking funding to start, grow or expand your small business? Panel will discuss Creative funding options, include SBA financing, microloans, 504 Loan for property and machinery, Grants for R&D, and other possible sources. Meet with experts who can answer your questions.
Don’t have much money to promote your small business? For a small business, expensive traditional marketing is out of the question, so you need to market your business in a more creative way. If you embrace the power of today's internet to connect people with products and services, you'll learn how even small businesses can get the word out with effective and inexpensive techniques. Sponsored by
Start-up founders have many positive characteristics. They are single-minded, action-oriented, determined and self-confident. Unfortunately, the same traits can sometimes lead to business failure. That is because they do not first systematically evaluate the market for their products or services. The lean start up provides an analytic framework that helps the entrepreneur understand from his customers the right goals and processes to succeed.
This workshop will cover the most important aspects of making your website work a key part of your marketing plan. Topics covered will include: Marketing plan, appropriate templates, target customers, analysis of competitors, content, images and videos, Google Analytics, site navigation and keywords for SEO. Sponsored by
Small business owners wear many hats, from accounting to customer retention. Sometimes wearing so many hats without concentrating on your strengths can get in the way of growing your business. This workshop provides the tools to manage challenges in six key areas: cash flow, leadership, hiring, time management, competition and customer retention. The session will enable you to engage in an open discussion with your peers and the facilitator to identify solutions to challenges in these six areas. Class polls and discussions help you pinpoint your strengths and areas for development, enabling you to develop the strategies to manage potential roadblocks.