Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Thursday, May 31 Friday, June 1

9:00 AM - 12:30 PM Workshop 1: The A to Zs of Buying a Franchise (Separate Fee Required)

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

10:00 AM - 1:30 PM Workshop 2: Franchising Your Business Part 2 (Separate Fee Required)

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by              Accredited for 200 credits

10:30 AM - 12:00 PM How to Avoid the Top 10 Mistakes New Franchisors Make ? Build Your Foundation for Success

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

10:30 AM - 12:00 PM How to Select a Healthy, Sustainable Franchise . . . and Measure Your Chances of Success

Presented by: Mariel Miller, The Franchise Advisor, The Franchise Advisor

Franchising can be transparent – if you know where to look! In this special workshop, you will learn how to expertly assess the health of a franchise opportunity, measure the risk and reward and what most don’t know about earning potentials. Learn how to identify great franchise businesses and avoid problem ones. Get clear on the essential parts of a skillful discovery process. Find out how and where information exists and how to access the answers to your most pressing questions about any opportunity. Upgrade your investigation skills. If you are curious or serious, this is a not-to-be-missed session. Resources and useful tools made available to all attendees.
Sponsored by

11:00 AM - 12:00 PM Financing Options Available to Your New Franchise Business

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business . Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

12:30 PM - 1:30 PM The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Moderated by: Lane Fisher, Esquire, Fisher Zucker LLC

Panelists: Ryan Smolkin, Founder and CEO, Smoke's Poutinerie; Toine Murphy, Ann Arbor, MI Franchisee, Smoke's Poutinerie; Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Denise Acquaye, Newark, NJ Franchisee, FASTSIGNS International, Inc.

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday and Friday, 12:30 PM)
Sponsored by         

12:30 PM - 1:30 PM Avoiding Litigation for the Start-up Franchisor

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by          

1:00 PM - 2:00 PM How SBA Can Help You With Financing, Business Education and Government Contracting

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

Learn more about the SBA Financing Programs, Business Education and one-on-one counseling through our resource partners: SBDC, SCORE and WBC, Government Contracting Assistance that help you start and expand your business.
Supported by  

2:00 PM - 3:00 PM How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Investment

Presented by: Eric Stites, President, Franchise Business Review

In this highly interactive session, we will explore the financial side of investing in any franchise business: understanding the business model, what are the key performance indicators, what the FDD does and does not tell you, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make a SMART franchise investment. (Also available on Thursday at 2:30pm)
Sponsored by  

2:30 PM - 3:30 PM The Advantages of Buying an Existing Franchise

Presented by: Johnny Sellyn, Head,

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday and Friday, 3:30 PM)
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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