These sessions reflect the 2017 Conference Program. Check back for updates for the 2018 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

9:00 AM - 12:30 PM Workshop 1: The A to Zs of Buying a Franchise (Separate Fee Required)

Room: 1C03

Presented by: John P. Hayes, PhD, Marketing Professor, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

10:00 AM - 1:30 PM Workshop 2: Franchising Your Business Part 2 (Separate Fee Required)

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day symposium will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by              Accredited for 200 credits

10:30 AM - 12:00 PM How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

Room: 1B02

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

11:00 AM - 12:15 PM Social Media 101: Making It Work For Your Business

Booth 158

Presented by: Kenny Soto, Digital Marketing Manager, SCORE NYC

It's easy to spend too much money and time on social media and get minimal results. Learn about content strategy and some basic social media theories and tactics for growing your audience and learning about your customers.
Sponsored by

11:00 AM - 12:00 PM Financing Options Available to Your New Franchise Business

Room: 1B01

Presented by: Paul Bosley, Managing Member, Business Finance Depot

The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business . Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

12:30 PM - 1:45 PM Dating, Courtship and Marriage Part Two: Exploring A Franchise Opportunity

Booth 158

Presented by: Mariel Miller, The Franchise Advisor, The Franchise Advisor

Understand the responsibilities you will be committing to, the questions you should be asking, the help you can expect from a franchisor. Gain insights into the legal side of the discovery process and when/why to seek counsel . Learn about resources you can use to insure a thorough investigation. An important session for 1st time franchise buyers.
Sponsored by

12:30 PM - 1:30 PM Avoiding Litigation for the Start-up Franchisor

Room: 1B02

Presented by: Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC and Scott Jewett, Senior Advisor, iFranchise Group

Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by          

12:30 PM - 1:30 PM The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B01

Moderated by: Tom Kaiser, Assistant Editor, Franchise Times and Joe Dunn, Partner, Fisher Zucker LLC

Panelists: Catherine Monson, Chief Executive Officer, FASTSIGNS International, Inc.; Denise Acquaye, Newark, NJ Franchisee, FASTSIGNS International, Inc.; John Palumbo, Director of Franchise Development, Checkers; Atul Gupta, Long Island Multi-Unit Franchisee, Checkers

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday, 12:30 PM and Friday, 2:30 PM)
Sponsored by              
                                  

1:00 PM - 2:00 PM Introduction to SBA Programs, Services & Resources

Room: 1C03

Moderated by: Man-Li Kuo Lin, Economic Development Specialist, U.S. Small Business Administration - New York

The U.S. Small Business Administration (SBA) provides Financing programs including 7(a) loan, 504 loan for property and machinery and Micro Loan for start-ups; Business Education/Counseling through its resource partners: SCORE, SBDC and WBC; and Government Contracting Assistance to help business start, grow and succeed. SBA also coordinates the Federal Grants for R&D: SBIR/STTR.
Supported by  

2:00 PM - 3:00 PM Is Your Business Franchisable?

Room: 1B02

Presented by: Mark Siebert, CEO, iFranchise Group

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by     

2:00 PM - 3:00 PM What Do I Need to Know Before Buying a Franchise

Room: 1B01

Presented by: Tom Spadea, Esq., Spadea Lignana LLC

Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.
Sponsored by

2:00 PM - 3:15 PM Financing Options For Your New Franchise

Booth 158

Presented by: Paul Bosley, Managing Member, Business Finance Depot

So you need money. Find out where you might find some and what you need to let them know before anyone will invest in you and your franchise. Develop a basic understanding of: How to Prepare for Underwriting, Alternate Financing Available, and Time in Business Qualifying requirements.
Sponsored by

2:00 PM - 3:30 PM Best Practices for Start Up & Early Stage Franchisors

Room: 1C04

Presented by: Scott Jewett, Senior Advisor, iFranchise Group and Robert Stidham, President & Chief Development Officer, Franchise Dynamics

New franchisors quickly realize that franchising is an entirely new business – with its own set of best practices. Some of the best practices discussed in this presentation include establishing compliance systems, developing effective communications systems, hiring and retaining the best employees, and developing a systematic plan for the growth of your franchise system and your franchise organization.
Sponsored by   

2:30 PM - 3:30 PM The Advantages of Buying an Existing Franchise

Room: 1C03

Presented by: Johnny Sellyn, Head, Franchiseresales.com

Panelists: Ralph Yarusso, CFE, COO- Franchising, Grease Monkey International

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further. (also available on Thursday, 11:00 AM and Friday, 4:00 PM)
Sponsored by

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Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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