These sessions reflect the 2017 Conference Program. Check back for updates for the 2018 event.
Bringing a Franchise Brand to the United States
For the foreign franchisor that has enjoyed success in their domestic region and is now interested in expanding into the United States. The focus will be on the legal, structural, financial, and cross-cultural issues in developing a franchising business plan and the strategy for entering the U.S. market. Sessions available at IFE include:
All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.
Meet our Faculty Members here or by clicking on their names within the session descriptions.
The U.S. market has always provided a leadership position in the international franchising community. It has the lure and potential of being a very strategic and lucrative marketplace, yet can also be very competitive and confusing. This special introductory seminar will provide guidance and insights for overseas franchisors entering the U.S. market for the first time - and will dispel some underlying held myths about franchising in the United States. We will cover topics such as: understanding the role of franchising in the U. S. economy; key trends affecting the growth of franchising in the next millennium; basic research tools to understand the U.S. market and evaluate the competition; challenges and hurdles to franchising in the United States; overview of the legal and regulatory issues. Sponsored by
This workshop will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details. Sponsored byAccredited for 100 credits
Franchisors that are considering exporting their franchise into the US, need to follow some important steps before making a firm commitment. This includes an analysis of the U.S. market, franchise opportunities by sector and other key factors. This session will provide insight into the major considerations that International franchisors should be aware of regarding franchising in the United States. Sponsored by