These sessions reflect the 2016 Conference Program. Check back for updates for the 2017 event.

Friday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

9:00 AM - 12:30 PM Workshop 7: Web 2.0: Social Networking + Data in Franchising (Separate Fee Required)

Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by Accredited for 100 credits

9:00 AM - 12:30 PM Workshop 10: The A to Zs of Buying a Franchise (Separate Fee Required)

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

10:00 AM - 11:30 AM Look Before You Leap, A Perspective from Two State Franchise Regulators and a Consultant with over 30 Years in the Industry

Room: 1B01

Before you buy that franchise, find out what you need to consider first; what due diligence should you do? What questions should you ask not only of yourself but the franchisor and the franchisees? And more importantly, what are your rights according to federal and state laws. Two Veteran Assistant Attorneys General who supervise State Franchise Units and a Franchise Consultant with over 30 years in the franchise industry discuss the most important considerations that prospective franchisees should consider before buying a franchise.
Sponsored by

10:00 AM - 11:00 AM Walking the Line – How to Administer a Franchise System in Light of the NLRB’s New Joint Employer Standard

Room: 1B04

Recent actions by the National Labor Relations Board have the franchise industry on edge. This session will provide guidance to franchisors with respect to joint employment and vicarious liability standards. The panel will evaluate franchise agreement terms that can impact joint employer liability and will offer practical advice with respect to training programs, operations manuals, brand standards and franchise relationships.
Sponsored by 

10:00 AM - 11:30 AM Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself Part 1

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address small business ownership through franchising. Hear first-hand what franchisors are looking for. At the end of the session, participants will be able to:

  • Understand what franchising is and isn’t
  • Understand the basic relationship between the franchisee and franchisor

Sponsored by

10:00 AM - 11:30 AM What Every Franchisor and their Prospective Franchise Partners Need to Know When Expanding to a New Country: Learning from the mistakes and successes of others

Room: 1C05

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

10:00 AM - 1:00 PM Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA (Separate Fee Required)

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by Accredited for 100 credits

10:00 AM - 10:30 AM Navigating the U.S. Marketplace

Room: 1B05

There has never been a better time to build your business in the United States, and SelectUSA is here to help. SelectUSA is the lead United States government-wide effort to facilitate business investment in the United States and can serve as a starting point for all of your business investment needs. Additionally, SelectUSA offers an Ombudsman service that can help resolve issues that may arise involving federal regulations, rules, programs, or activities related to existing, pending and potential investments. Come and learn about the U.S. marketplace, the advantages to locating in the United States, and how SelectUSA can help you and your franchise navigate the intricacies of the world’s biggest market.
Sponsored by

10:15 AM - 10:30 AM Marcus Lemonis' Franchise Ownership and the Benefits from being a Small Business Owner

Front of Show Floor

“Know your numbers and trust the process.”
Join us as Marcus Lemonis shares franchising advice with IFE visitors. Mr. Lemonis is the most sought-after industry expert in the small business sector. Throughout 3 seasons of CNBC's "The Profit", Marcus has invested more than $35 million to help small businesses and launch franchises.

10:30 AM - 12:00 PM Key Issues in Developing the Business Terms for your FDD

Room: 1C04

Prior to launching a franchise program, a new franchisor must ensure that the business terms defining the relationship with its franchisees is properly structured, and allow for long-term success at both the franchisee and franchisor levels. This session will highlight the key issues to consider when structuring the business decisions that will ultimately be documented in the FDD and Franchise Agreement.
Sponsored by        

11:00 AM - 12:00 PM Important Steps for Franchisors Considering Entering the U.S. Market

Room: 1B05

Franchisors that are considering exporting their franchise into the US, need to follow some important steps before making a firm commitment. This includes an analysis of the U.S. market, franchise opportunities by sector and other key factors. This session will provide insight into the major considerations that International franchisors should be aware of regarding franchising in the United States.
Sponsored by

11:00 AM - 12:15 PM Questions You Need to Answer Before Investing in a Franchise

Booth 1159

This workshop will focus on these questions you must answer before investing $1 in a new business. To do otherwise could put you in harm's way. It will also give you a roadmap from business concept or idea to writing a winning business plan.
Sponsored by

11:00 AM - 12:00 PM EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

Room: 2D09

If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

11:30 AM - 12:30 PM New Techniques for Franchisee Financing

Room: 1B04

Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
Sponsored by  

12:00 PM - 1:00 PM Small Business Creative Financing Options

Room: 1B01

Seeking funding to start, grow or expand your small business? Panel will discuss Creative funding options, include SBA financing, microloans, 504 Loan for property and machinery, Grants for R&D, and other possible sources. Meet with experts who can answer your questions.

12:00 PM - 1:00 PM Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

Room: 1C05

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by    

12:00 PM - 1:30 PM Franchising and Diverse Communities: How to Be in Business for Yourself, But Not By Yourself Part 2

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising. At the end of the session, participants will be able to:

  • Understand the role of a franchise coach
  • Learn about financing, resources and technical assistance

Sponsored by

12:30 PM - 1:30 PM Springboard Event for Emerging Franchisors Sneak Preview: Franchisor Founders and Senior Execs Tell the Secrets and Shortest Path to Emerge

Room: 1C04

Why do some Franchisors take off so much faster than others? How do some franchises accomplish all their obligations with few so employees? How do you build a culture around your core values with little resources? Should you use a broker? What do you do with international leads? How do you generate PR and buzz around new openings? How do you get products to distant franchisees? Single or multi unit development agreements? These days, a lot of things need to come together to launch, grow and finance a franchise brand. A lot will depend on the team you assemble, your success in leveraging available technology your choice of supplier partners, and at the end of the day, your actual success in generating and closing qualified leads. In typical Springboard format, hear how founders and Senior execs from successful brands navigated those early days. (also available on Thursday, 1:00 PM)
Sponsored by    Springboard Event for Emerging Franchisors
                            September 21-23, 2016, Logan Hotel, Philadelphia

12:30 PM - 1:45 PM Creative Marketing on a Shoestring Budget

Booth 1159

Don’t have much money to promote your small business? For a small business, expensive traditional marketing is out of the question, so you need to market your business in a more creative way. If you embrace the power of today's internet to connect people with products and services, you'll learn how even small businesses can get the word out with effective and inexpensive techniques.
Sponsored by

12:30 PM - 1:30 PM U.S. Department of Commerce Presentation

Room: 1B05

The U.S. Department of Commerce will be sponsoring this session on the franchise industry opportunity in a region of the world. Details are available in the International Business Center, front of the 1100 aisle.
Sponsored by

1:00 PM - 2:00 PM EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

Room: 2D09

If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

1:00 PM - 2:00 PM What Do I Need to Know Before Buying a Franchise

Room: 1C03

Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship. (also available on Thursday, 3:30PM and Saturday, 2:00PM)
Sponsored by

1:00 PM - 2:00 PM Maintaining Brand Standards as a New Franchisor

Room: 1B04

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by      

1:00 PM - 2:00 PM Structuring and Creating Item 19 Financial Performance Representations

Room: 1A04

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

1:30 PM - 2:30 PM Opportunities for Veterans in Franchising

Veterans have a proven track record of success in franchising. Franchises run on systems and offer training and support, just like the military. In franchising, you’re in business “for” yourself, but not “by” yourself. That’s why there are over 70,000 veteran-owned franchise establishments in the United States. Learn from veterans and business leaders in franchising how to get started in this exciting industry.
Sponsored by

1:30 PM - 2:30 PM Franchise Exit Strategies

Room: 1C05

Owners of franchise companies (whether franchisors or multi-unit franchisees) all dream of the day when they sell their business. Along the way, they may also wish to sell partial equity to raise growth capital or to simply “take some money off the table.” Whether the sale is imminent or years away, it is crucial to understand the selling process. For those ready to sell, or to take in an investor, the knowledge you gain in this session will guide you through the necessary business and legal steps. For those who will sell or seek investment down the line, this knowledge will help you to manage the business in the meantime in ways that will maximize your exit opportunities. Come learn what every owner of a franchise business needs to know about the strategies and best practices for selling to a buyer or an investor.
Sponsored by

2:00 PM - 3:00 PM Selecting the Best Franchise Structure for Domestic and International Expansion

Room: 1B05

International development remains an intriguing and potentially profitable strategy for many franchisors. In exploring international expansion, how can franchisors maximize their return on investment (ROI)? What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes? This session will explore 5 common issues which can impact franchisor’s ROI and identify best practices in addressing those issues to maximize ROI. Issues addressed will include optimal structure for expansion, planning and budgeting, brand adaptation, due diligence and other topics.
Sponsored by

2:00 PM - 5:00 PM Workshop 4: International Expansion: Master Franchising and Other Structures (Separate Fee Required)

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by Accredited for 100 credits

2:00 PM - 3:15 PM Create Your Business Plan Using “Lean Startup” Methods

Booth 1159

Start-up founders have many positive characteristics. They are single-minded, action-oriented, determined and self-confident. Unfortunately, the same traits can sometimes lead to business failure. That is because they do not first systematically evaluate the market for their products or services. The lean start up provides an analytic framework that helps the entrepreneur understand from his customers the right goals and processes to succeed.
Sponsored by

2:00 PM - 5:00 PM Workshop 2: Franchising Your Business Part 1 (Separate Fee Required)

Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day workshop will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by Accredited for 200 credits

2:00 PM - 3:00 PM The Franchisor-Franchisee Relationship: Striking the Perfect Balance

Room: 1B02

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday, 12:00PM and Saturday, 12:30PM)
Sponsored by        

2:30 PM - 5:00 PM Workshop 3: Operations Manuals: The Foundation to Consistent Execution (Separate Fee Required)

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited

2:30 PM - 3:30 PM Applying Local SEO and Marketing to Grow your Business

Room: 1B04

In this session you will learn the importance of Local SEO and Internet Marketing to grow your business. Through organic search, paid advertisements and retargeting, email marketing, and social media, the best practices to reach a wider audience in the digital landscape will be discussed. For all franchisors, this session dives deep into local marketing to set up your business for success and increase your domain authority. Local SEO starts with a consistent NAP (name, address, phone number) across all platforms, including Google+, citations, listing, and your website. The session will inform franchisors about all aspects of increasing your leads and conversions. Audiences will learn correct social media strategies and how to increase their following with engaging and informative posts. What influences local ranking factors? Does keyword relevance and quality of inbound links to your domain play a vital role? Questions will be answered and knowledge will be gained when listening to Lance Bachmann share his expertise on local search.
Sponsored by   

2:30 PM - 5:00 PM How to Become a Multi-Unit Franchise Owner

Room: 1C03

Special Event: How to Become a Multi-unit Franchise Owner (separate fee required)

3:00 PM - 4:00 PM EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

Room: 2D09

If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

3:00 PM - 4:00 PM The Advantages of Buying an Existing Franchise

Room: 1B01

Exiting franchisees are part of the life cycle of franchising. Buying an established franchise means that everything is in place and you can hit the ground running with a mature business which has a significant cash flow in place, building from there. You will be benefiting from someone else’s hard work and using it as your own starting point to develop the business further.
Sponsored by

3:00 PM - 4:30 PM 10 Commandments of Franchise Sales

Room: 1C05

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by  

3:30 PM - 5:00 PM Married Couples as Business Partners: The Pros and Cons

Room: 1B02

In this session couples will discover the reality of owning a business while maintaining a healthy family life. Attendees will understand the advantages of working together, the importance of defining each other’s role and effective ways on how to separate work life from family life. Learn from experienced franchisees and walk away with decision points to help decide if life as married owners is right for you.
Sponsored by

3:30 PM - 4:30 PM U.S. Department of Commerce Presentation

Room: 1B05

The U.S. Department of Commerce will be sponsoring this session on the franchise industry opportunity in a region of the world. Details are available in the International Business Center, front of the 1100 aisle.
Sponsored by

3:30 PM - 4:45 PM Social Media 101: Getting Started with Social Media

Booth 1159

All you need to know to begin and run an effective Social Media Marketing Campaign.
Sponsored by

REGISTER NOW TO ATTEND Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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