2016 Free Seminars For Prospective Franchisees & Franchisors

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

Workshop 1: The A to Zs of Buying A Franchise (separate fee required)

9:00 AM< - 12:30 PM

Room: 1C03

Presented by: John P. Hayes, PhD, Marketing Professor, Gulf University for Science & Technology, Kuwait

>If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: Franchising Your Business Part 2 (separate fee required)

10:00 AM< - 1:00 PM

Room: 1C04

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

>Franchising has become the dominant method for the creation of wealth through small business ownership. Franchising, once known primarily for restaurants, today is used by over 85 industries including a wide range of consumer and business to business services, retail, hospitality, health, recreation and many more. If you are thinking about expanding your current business through franchising, this two-day workshop will provide the opportunity to learn from experts in the field and turn your business into a successful franchise.Click here for more details.
Sponsored by         Accredited for 200 credits

How to Avoid the Top 10 Mistakes New Franchisors Make – Build Your Foundation for Success

10:30 AM< - 12:00 PM

Room: 1B02

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

>According to some sources, franchising is as old as the Catholic Church. And yet numerous new franchisors make the same mistakes over and over again. This session will identify the ten most common mistakes, and provide you with solid strategies for avoiding the mistakes or mitigating their effects.
Sponsored by   

Financing Options Available to Your New Franchise Business

10:30 AM< - 11:30 AM

Room: 1B01

Presented by: Paul Bosley, Managing Member, Business Finance Depot

>The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business . Each slide will be followed with a Q&A session so participants are clear about the information being presented.
Sponsored by

EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

11:00 AM< - 12:00 PM

Room: 2D09

Presented by: Jon Strand, National Developer, Apex Energy Solutions

>If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

Optimizing Your Website and SEO

11:00 AM< - 12:15 PM

Booth 1159

Presented by: Jim Alles, Certified Mentor, SCORE NYC

>This workshop will cover the most important aspects of making your website work a key part of your marketing plan.   Topics covered will include: Marketing plan, appropriate templates, target customers, analysis of competitors, content, images and videos, Google Analytics, site navigation and keywords for SEO.
Sponsored by

Social Media 101: Getting Started with Social Media

12:30 PM< - 1:45 PM

Booth 1159

Presented by: Maurice Bretzfield, Mentor, SCORE NYC

>All you need to know to begin and run an effective Social Media Marketing Campaign.
Sponsored by

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:30 PM< - 1:30 PM

Room: 1B01

Moderated by: Nancy Weingartner, Executive Editor, Franchise Times
Panelists: Lane Fisher, Esquire, Fisher Zucker LLC; Catherine Monson, President and CEO and Clint Ehlers, Willow Grove, PA Franchisee, FASTSIGNS; Dan Chaon, President and CEO and Andy Colby, Oxford, MA Franchisee, Native Grill and Wings

>The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday, 12:00PM and Friday, 1:00PM)
Sponsored by            

Avoiding Litigation for the Start-up Franchisor

12:30 PM< - 1:30 PM

Room: 1B02

Presented by: Dave Hood, President, iFranchise Group and Harold Kestenbaum, Partner, Harold L. Kestenbaum, PC

>Avoiding litigation as a franchisor is more about good planning than it is about good luck. This session will help the start-up franchisor understand the most common business and legal traps that can lead to avoidable litigation. Discussions will focus on practical advice for avoiding both franchisee litigation and vicarious liability for the acts of your franchisees. Topics will include sales and marketing best practices, regulatory issues and compliance, dispute resolution, franchise relations, and minimizing liability while maintaining quality control.
Sponsored by          

EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

1:00 PM< - 2:00 PM

Room: 2D09

Presented by: Jon Strand, National Developer, Apex Energy Solutions

>If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

Financing Options for Franchising: Your Best Alternatives Today

1:00 PM< - 2:00 PM

Room: 1C03

Presented by: Dallas Kerley, CFE, Chief Development Officer, Benetrends, Inc.

>What preparation and steps are necessary to attain financing? How do I make myself look attractive to lenders? In this seminar we will discuss how to use different types of financing as a tool to help you achieve your goals through business ownership. We will explore financing options available to you through SBA programs, making 401k/IRA funds available, as well as other potential options.
Sponsored by

Best Practices for Start Up & Early Stage Franchisors

2:00 PM< - 3:30 PM

Room: 1C04

Presented by: Dave Hood, President, iFranchise Group and Robert Stidham, President and Chief Development Officer, Franchise Dynamics

>New franchisors quickly realize that franchising is an entirely new business – with its own set of best practices. Some of the best practices discussed in this presentation include establishing compliance systems, developing effective communications systems, hiring and retaining the best employees, and developing a systematic plan for the growth of your franchise system and your franchise organization.
Sponsored by   

Is Your Business Franchisable?

2:00 PM< - 3:00 PM

Room: 1B02

Presented by: Mark Siebert, CEO, iFranchise Group

>You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by

What Do I Need to Know Before Buying a Franchise

2:00 PM< - 3:00 PM

Room: 1B01

Presented by: Jason Power, Esq., CFE, Franchise Attorney, Barber Power Law Group

>Prospective Franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship. (also available on Thursday, 3:30PM and Friday, 1:00PM)
Sponsored by

Leadership Essentials for Small Business Owners

2:00 PM< - 3:15 PM

Booth 1159

Presented by: Kelly Ficarra, Mentor, SCORE NYC

>Small business owners wear many hats, from accounting to customer retention. Sometimes wearing so many hats without concentrating on your strengths can get in the way of growing your business. This workshop provides the tools to manage challenges in six key areas: cash flow, leadership, hiring, time management, competition and customer retention. The session will enable you to engage in an open discussion with your peers and the facilitator to identify solutions to challenges in these six areas. Class polls and discussions help you pinpoint your strengths and areas for development, enabling you to develop the strategies to manage potential roadblocks.
Sponsored by

EXHIBITOR PRESENTATION: “There’s gotta be a better way…”

3:00 PM< - 4:00 PM

Room: 2D09

Presented by: Jon Strand, National Developer, Apex Energy Solutions

>If you think about it, that’s the thought that sparks virtually every innovation. It all starts with one person looking at something and saying, “This sucks. There’s gotta be a better way.” Founder Michael Foit built his company on that idea and has set out to revolutionize an industry by putting his plan for a better way in motion. Over the last 18 years, Apex has been recognized as an industry leader with thousands of homeowners seeing the benefits of our approach. Now, we’re seeking Franchisees to spread our “better way” across the nation. Are you ready for a better way?
Sponsored by

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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