2016 Free Seminars For Current Franchisors

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

Improving Franchise Sales: Strategies & Tactics

10:30 AM - 11:30 AM

Room: 1C05

Presented by: Robert Stidham, President & Chief Development Officer, Franchise Dynamics and Matthew Jonas, President, TopFire Media

This session with help start-up and existing franchisors become more effective in the franchise sales process. Attendees will learn about the various sales strategies and how to best qualify prospects. Discussions will include steps on how to improve your sales strategies and tactics, and an overview of the compilation of best practices.
Sponsored by

Why NJ? Why Now?

10:30 AM - 12:00 PM

Room: 1B01

Presented by: Elayne McClaine, Regional Director, NJSBDC-Rutgers University-New Brunswick Panelists: Justin Klein, Founder, Garden State Franchise Association; Nathalia Giraldo, Director of Financial Programs, Regional Business Assistance Program; Claudia Yarborough , Lender Relations Specialist, U.S. Small Business Administration, New Jersey District Office

New Jersey continues to be a thriving market where key industries proudly base their headquarters due to exceptional talent and depth of education. Couple that with a concentration of high incomes and spending power – all within a 50 mile radius. Simply put, New Jersey is market that offers higher household income than the national average giving your business a solid base from which to build its franchise. You will be supported by the NJ Small Business Development Centers, SBA, the NJ Business Action Center, Lenders and a host of other resources. Come see why New Jersey is right for you.

An Overview of Key U.S. Trends and Regulatory Issues for International Franchisors

10:30 AM - 12:00 PM

Room: 1A04

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

The U.S. market has always provided a leadership position in the international franchising community. It has the lure and potential of being a very strategic and lucrative marketplace, yet can also be very competitive and confusing. This special introductory seminar will provide guidance and insights for overseas franchisors entering the U.S. market for the first time - and will dispel some underlying held myths about franchising in the United States. We will cover topics such as: understanding the role of franchising in the U. S. economy; key trends affecting the growth of franchising in the next millennium; basic research tools to understand the U.S. market and evaluate the competition; challenges and hurdles to franchising in the United States; overview of the legal and regulatory issues.
Sponsored by

Practical Steps to Minimize Joint Employer and Vicarious Liability Risk

11:00 AM - 12:00 PM

Room: 1A05

Presented by: David W. Oppenheim, Shareholder, Greenberg Traurig, LLP

Joint employer liability is viewed by many as a significant threat to the franchise business model. Whether you are a mature, emerging or start-up franchisor, you must understand the current state of the law concerning joint employment and vicarious liability. There are steps that a franchisor can and should implement to minimize the risk that it will be found to be a joint employer or vicariously liable for injuries sustained at a franchised outlet. This program will include a brief summary of the law and offer practice tips for franchisors. The presenters will address: revisions franchisors can and should make to their operations manual and standards, franchise agreement changes, joint employer compliance reviews, training, franchisor support and tips for appropriate interaction with a franchisee’s employees.
Sponsored by

Top 5 Strategies to Ensure Franchisee Success…for the Long Haul

11:30 AM - 12:30 PM

Room: 1B05

Presented by: Christy Wilson Delk, Speaker

Learn from a franchisee of 15 years the five most valuable secrets and habits of success for herself and for her franchisor. Humorous and to the point, this session will cover: planning for profits, leadership personified, building community engagement, handling the inevitable crisis and maintaining your (brand) advantage. A must for franchisors, as well as prospective and experienced franchisees.
Sponsored by      

Franchise 2.0: Tools for Taking Your Franchise Model to the Next Level

12:00 PM - 1:30 PM

Room: 1C05

Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Ryan Palmer, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by  

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

12:00 PM - 1:00 PM

Room: 1B02

Moderated by: Nancy Weingartner, Executive Editor, Franchise Times
Panelists: Lane Fisher, Esquire, Fisher Zucker LLC; Martha O'Gorman, Chief Marketing Officer and Greg Carafello, Master Franchisee, Liberty Tax Service; Doug Bostik, Vice President of Franchise Services and Mark Crayne, Texas Multi-Unit Franchisee, Fazoli's

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Friday, 2:00PM and Saturday, 12:30PM)
Sponsored by         

Selling Franchises Domestically Without Getting Into Trouble

12:30 PM - 1:30 PM

Room: 1A05

Presented by: Stephanie Zosak, Associate, DLA Piper US LLP

Federal and State franchise laws are complicated and carry heavy penalties. Learn how to comply with these laws in the selling process, whether you sell by phone, at your office, at trade shows or over the Internet. The program will cover topics such as sales staff training, recordkeeping, sales material review, financial performance representations, Internet selling, transfer and renewal issues, dealing with compliance problems and the new requirements under the FTC’s Amended Franchise Rule.
Sponsored by   

Master Franchising/Three Party Franchising – Why Do Some Succeed and Others Struggle

1:00 PM - 2:00 PM

Room: 1B04

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. Some of the most successful franchisors in the world use this three party approach. Other franchisors encounter significant problems in making this strategy succeed. What distinguishes success from failure? This session will identify how to assess whether three party franchising is right for you from the franchisor and area franchisee perspectives.
Sponsored by   

Spy Secrets to Keep You and Your Employees Safe

1:00 PM - 2:00 PM

Room: 1B05

Presented by: Jason Hanson, Founder (Master Spy), Spy School

This former CIA Officer will reveal “Spy Secrets” he learned at the CIA, to keep you and your employees safe. You will learn the little-known tricks of protecting yourself when going into someone’s home to do a job; How to be a Human Lie Detector so you only hire the best and most qualified employees; What you never, ever want to do when closing up your store: How to handle a potentially bad situation; What to do if it, “Hits the Fan” and much, much more. Jason will present practical, simple techniques to increase your situational awareness, protect yourself and your employees and safeguard your business.
Sponsored by

Workshop 9: 5 Habits of the Highly Successful Franchise System (separate fee required)

2:00 PM - 5:00 PM

Room: 1B03

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by         Accredited

Specialty Seminar: Why Franchising? How Women Can be Successful in Today’s Franchising Marketplace

2:00 PM - 3:00 PM

Room: 1B01

Moderated by: Mary Kay Liston, President, Five Star Painting
Panelists: Ashley Pollard, Director of Franchise Development, Burger 21; Stacey Mobley, Franchisee Owner, Dream Dinners of Mobile, AL; Shane Evans, Co-Founder, President and COO, Massage Heights

Franchising is not a business opportunity for men alone. More and more franchise owners are women – women who are extremely successful and making a difference. Learn from some of the savviest female franchise leaders, representing a wide variety of backgrounds, who chose franchising for their career path. Why did they look to franchising? What have been their biggest challenges and how did they overcome them? What are the rewards? What would they do over again? Hear real stories, personal experiences, best practices and lessons learned from an elite group of female franchise founders/CEOs and franchisees. By attending this session, you will walk away with the following: insights about franchising and determining whether it is the right fit for you; who can help you learn more about franchising and the steps necessary to become a successful franchise owner; tips for overcoming obstacles in launching a successful franchise business.
Sponsored by

Workshop 8: Strategies for Franchising into the U.S. Market (separate fee required)

2:00 PM - 5:00 PM

Room: 1A04

Presented by: Carl Zwisler, Principal, Gray Plant Mooty ; Jan Gilbert, Principal, Gray Plant Mooty; Edith Wiseman, President, FRANdata; Ray Hays, Managing Partner, FranLaunch USA; Carsten Pedersen, President, BoConcept

This symposium will explore business planning topics, featuring a panel of franchising experts, professionals and executives of overseas franchisors who have successfully developed franchising programs in the Unites States. Our focus will be on pragmatic and truly useful information with an emphasis on war stories and case studies. Click here for more details.
Sponsored by         Accredited for 100 credits

Best Practices for Developing your System with Multi-Unit Operators

2:30 PM - 3:30 PM

Room: 1B05

Presented by: Adam Siegelheim, Attorney, Stark & Stark and Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisers

This seminar will focus on best practices to attract and develop your franchise concept with experienced multi-unit operators. We will explore effective lead generation and marketing techniques, as well as how to position your franchise model to appeal to a multi-unit operator’s needs and requirements.
Sponsored by

Training: The DNA of your Franchise System

3:30 PM - 5:00 PM

Room: 1C05

Presented by: Marla Rosner, Senior Training Consultant, MSA Worldwide

The replication of a franchise concept is accomplished through effective training programs. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. This presentation provides an overview of training methods used in franchising ranging from classroom to eLearning and addresses typical content covered for different audiences.
Sponsored by

Growing Your Business in New York

3:30 PM - 4:30 PM

Room: 1B01

Presented by: Man-Li Lin, Supervisory Economic Development Specialist, U.S. Small Business Administration - New York ; Mwisa Chisunka, Director of Business Tax Services and Education, NYS Department of Taxation; Brenda Stuart-Luke, Senior Stakeholder Liaison, IRS

This session will discuss the small business resources available from New York City and New York State. These include access to capital programs, incentives, training and technical assistance, information on minority and women-owned business certification, selling to government, and other programs.

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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