2016 Free Seminars For Current Franchisors

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend below will help you understand the meaning of the symbols listed with each seminar description.

Master Franchising

Non-US Franchisors: Entering the USA

Franchisors Seeking Growth

Symposium 7: Web 2.0: Social Networking + Data in Franchising (separate fee required)

9:00 AM - 12:30 PM

Room: 1A04

Presented by: Lee Plave, Partner, Plave Koch PLC ; Theresa Huszka, CFE, Senior Consultant; and Paul Segreto, CFE, CEO, Franchise Foundry

Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by         Accredited for 100 credits

Walking the Line – How to Administer a Franchise System in Light of the NLRB’s New Joint Employer Standard

10:00 AM - 11:00 AM

Room: 1B04

Presented by: Michael Seid, Managing Director, MSA Worldwide ; Andrew Seid, Consultant, MSA Worldwide; Marisa Faunce, Partner, Plave Koch

Recent actions by the National Labor Relations Board have the franchise industry on edge. This session will provide guidance to franchisors with respect to joint employment and vicarious liability standards. The panel will evaluate franchise agreement terms that can impact joint employer liability and will offer practical advice with respect to training programs, operations manuals, brand standards and franchise relationships.
Sponsored by 

Workshop 6: Structures and Operational Strategies for Successful Expansion within the USA (separate fee required)

10:00 AM - 1:00 PM

Room: 1B03

Presented by: Rick Morey, Partner, DLA Piper US LLP and Mario Altiery, CFE, President, Upside Group Franchise Consulting

Whether franchisors are in a start-up mode or are gearing up for expansion beyond their original markets there is much to learn about successful franchising. This workshop will explore a wide range of subjects bearing on the successful expansion of a franchise network. Click here for more details.
Sponsored by           Accredited for 100 credits

What Every Franchisor and their Prospective Franchise Partners Need to Know When Expanding to a New Country: Learning from the mistakes and successes of others

10:00 AM - 11:30 AM

Room: 1C05

Presented by: Carl Zwisler, Principal, Gray Plant Mooty and Jan Gilbert, Principal, Gray Plant Mooty

Because “you don’t know what you don’t know,” a systematic approach to franchising in a foreign market is essential. Experienced international professionals will discuss practices that work as well as those that don’t work in expanding to foreign markets. Critical topics will include strategies for protection of trademarks, determining whether you have found the right franchise partner, complying with foreign franchise disclosure and relationship laws, and collecting fees and payments. They also will explore important issues such as the appropriate size for a franchise territory, how to set development schedules, which franchising format to use and how to share fees in a master franchise arrangement.
Sponsored by

Navigating the U.S. Marketplace

10:00 AM - 10:30 AM

Room: 1B05

Presented by: Jennifer Loffredo, Director of Franchise Programs, U.S. Commercial Service East Michigan

There has never been a better time to build your business in the United States, and SelectUSA is here to help. SelectUSA is the lead United States government-wide effort to facilitate business investment in the United States and can serve as a starting point for all of your business investment needs. Additionally, SelectUSA offers an Ombudsman service that can help resolve issues that may arise involving federal regulations, rules, programs, or activities related to existing, pending and potential investments. Come and learn about the U.S. marketplace, the advantages to locating in the United States, and how SelectUSA can help you and your franchise navigate the intricacies of the world’s biggest market.
Sponsored by

Important Steps for Franchisors Considering Entering the U.S. Market

11:00 AM - 12:00 PM

Room: 1B05

Presented by: Adam Siegelheim, Attorney, Stark & Stark and Tara Speer, Associate, Stark and Stark

Franchisors that are considering exporting their franchise into the US, need to follow some important steps before making a firm commitment. This includes an analysis of the U.S. market, franchise opportunities by sector and other key factors. This session will provide insight into the major considerations that International franchisors should be aware of regarding franchising in the United States.
Sponsored by

New Techniques for Franchisee Financing

11:30 AM - 12:30 PM

Room: 1B04

Presented by: Bret Lowell, Partner, DLA Piper US LLP
Panelists: Rocco Fiorentino,CEO, Benetrends, Inc.; Ron Feldman, COO, FRANdata; Ron Feldman, CEO, Siegel Financial Group; Michael Blouin, Senior Vice President, Crunch Fitness

Many franchisors assist their franchisees in obtaining financing. Learn about the different approaches to franchisee financing, including franchisor-sponsored and non-sponsored financing. This session will cover many aspects of franchise financing programs, including identifying successful industry models and examining the pitfalls of less successful programs. The session will also explore the use of tri-party agreements, the types of direct financing available to multi-unit and other franchisees, how to choose between lenders and lender products, the steps needed to obtain a loan, and the types of loans available for different purposes (i.e., new franchises vs. remodels). Finally, we will discuss opportunities for franchisors to assist their franchisees in understanding various credit programs and successfully navigating the debt markets.
Sponsored by  

Best Practices for Marketing Opportunities: Lead Generation for Franchise Sales

12:00 PM - 1:00 PM

Room: 1C05

Presented by: Mark Siebert, CEO, iFranchise Group and Matthew Jonas, President, TopFire Media

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Sponsored by    

U.S. Department of Commerce Presentation

12:30 PM - 1:30 PM

Room: 1B05

Moderated by: A Representative, U.S. Commercial Service

The U.S. Department of Commerce will be sponsoring this session on the franchise industry opportunity in a region of the world. Details are available in the International Business Center, front of the 1100 aisle.
Sponsored by

Structuring and Creating Item 19 Financial Performance Representations

1:00 PM - 2:00 PM

Room: 1A04

Presented by: Adam Siegelheim, Attorney, Stark & Stark and Steve Beagelman, CFE, CEO and Founder, SMB Franchise Advisers

Each year, more and more franchise companies are including Item 19 Financial Performance Representations in their Franchise Disclosure Document. This seminar will explore the types of information and different structures you can employ when structuring and creating your earnings claim. It will also discuss strategies you can employ during the sales process if you do not have an Item 19.
Sponsored by

Maintaining Brand Standards as a New Franchisor

1:00 PM - 2:00 PM

Room: 1B04

Presented by: Dave Hood, President, iFranchise Group

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.
Sponsored by      

Franchise Exit Strategies

1:30 PM - 2:30 PM

Room: 1C05

Presented by: Bret Lowell, Partner, DLA Piper US LLP and Burt Yarkin, Managing Director, The McLean Group

Owners of franchise companies (whether franchisors or multi-unit franchisees) all dream of the day when they sell their business. Along the way, they may also wish to sell partial equity to raise growth capital or to simply “take some money off the table.” Whether the sale is imminent or years away, it is crucial to understand the selling process. For those ready to sell, or to take in an investor, the knowledge you gain in this session will guide you through the necessary business and legal steps. For those who will sell or seek investment down the line, this knowledge will help you to manage the business in the meantime in ways that will maximize your exit opportunities. Come learn what every owner of a franchise business needs to know about the strategies and best practices for selling to a buyer or an investor.
Sponsored by

The Franchisor-Franchisee Relationship: Striking the Perfect Balance

2:00 PM - 3:00 PM

Room: 1B02

Moderated by: Nancy Weingartner, Executive Editor, Franchise Times
Panelists: Chris Goethe, Vice President, Franchising and Curt Van Emon, Burlington, MA Franchisee, Primrose Schools; Darin Leonard, CEO and Stacey Mobley, Mobile, AL Franchisee Dream Dinners; Lane Fisher, Esquire, Fisher Zucker LLC

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel will include discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand. (also available on Thursday, 12:00PM and Saturday, 12:30PM)
Sponsored by        

Workshop 4: International Expansion: Master Franchising and Other Structures (separate fee required)

2:00 PM - 5:00 PM

Room: 1B03

Presented by: Rick Morey, Partner, DLA Piper US LLP ; Tao Xu, Partner, DLA Piper US LLP; Dave Hood, President, iFranchise Group

When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the economics? How does the franchisor find and select a master franchise partner, and how can a candidate satisfy himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how can they be avoided? Finally, how are all of these issues handled differently in the international context? This workshop will address these challenging issues and draw upon the diverse experience of our panelists, all veterans of franchising. Click here for more details.
Sponsored by Accredited for 100 credits

Applying Local SEO and Marketing to Grow your Business

2:30 PM - 3:30 PM

Room: 1B04

Presented by: Lance Bachmann, Founder and CEO, 1SEO

In this session you will learn the importance of Local SEO and Internet Marketing to grow your business. Through organic search, paid advertisements and retargeting, email marketing, and social media, the best practices to reach a wider audience in the digital landscape will be discussed. For all franchisors, this session dives deep into local marketing to set up your business for success and increase your domain authority. Local SEO starts with a consistent NAP (name, address, phone number) across all platforms, including Google+, citations, listing, and your website. The session will inform franchisors about all aspects of increasing your leads and conversions. Audiences will learn correct social media strategies and how to increase their following with engaging and informative posts. What influences local ranking factors? Does keyword relevance and quality of inbound links to your domain play a vital role? Questions will be answered and knowledge will be gained when listening to Lance Bachmann share his expertise on local search.
Sponsored by   

10 Commandments of Franchise Sales

3:00 PM - 4:30 PM

Room: 1C05

Presented by: Gaylen Knack, Principal, Gray Plant Mooty and Danell Caron, Principal, Gray Plant Mooty

Understand why establishing a foundation is so important as well as about the planning tools, executive group talent and revenue enhancement programs necessary to reach that goal. Learn how the use of franchisee advisory councils and associations, and the role of an operations manual can make for effective communication in the franchise system. This seminar will also address how to achieve respect, compliance and growth by servicing your customers (franchisees).
Sponsored by  

U.S. Department of Commerce Presentation

3:30 PM - 4:30 PM

Room: 1B05

Moderated by: A Representative, U.S. Commercial Service

The U.S. Department of Commerce will be sponsoring this session on the franchise industry opportunity in a region of the world. Details are available in the International Business Center, front of the 1100 aisle.
Sponsored by

REQUEST ATTENDEE INFO Conference Overview

Each Symbol Stands For:

Buying a Franchise

International Franchising

Master Franchising

Franchising Your Business

Franchisors Seeking Growth

Non-US Franchisors: Entering the USA

Small Business Growth and Development

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