Why Exhibit At IFE?

The International Franchise Expo (IFE) is the premier annual event connecting existing franchisors and industry suppliers with new franchisee and master licensee prospects. From domestic or international expansion to selling single units, area developments or master franchises, the International Franchise Expo is the franchise industry's one-stop-shop event.

  • Exposure: Engage with visitors pre-show, onsite and post-show through our marketing vehicles, including exhibiting, digital and print marketing, enhanced sponsorships, and pre-setting of appointments.
  • Generate New Leads: Thousands of qualified candidates travel from all around the world to attend IFE in search of the opportunity to be new franchisees, master franchisees, area developers, multi-unit owners, and more. Engage face-to-face and digitally with these prospects and increase your footprint and revenues.
  • Connect with Existing Candidates: IFE offers your franchise the opportunity to meet, entertain and bond with existing and prospective candidates. Utilize our complimentary guest program to engage with current and future prospects throughout your sales funnel.
  • New Product Launches: Company launches, new product launches, press releases and new initiatives all get more exposure and reach through the IFE's highly targeted network of global attendees, partners, speakers, sponsors and associations.
  • Press Coverage and Investor Visibility: Media and press in attendance include Entrepreneur Media, Franchising World, Wall Street Journal, Franchise Times, Global Franchise Magazine, Franchising USA, WOR 970, Fox News, NBC and more. Utilize IFE to expand your brand message through these and other media outlets.

What Exhibitors have to Say About Exhibiting at IFE:

“Exhibiting at IFE has helped us expand from 10 locations only 5 years ago to over 250 locations currently.”

John Carter
Wayback Burgers

“Exhibiting at IFE is a great way for us to get our name out there, and we’ve gotten qualified leads and deals from exhibiting at IFE.”

Dan Dizio
Philly Pretzel Factory

“We participate in FES, IFE and WCFE. When we close 2 deals over the course of the year from prospects we meet at the expos, we consider that a home run. The franchise events offer a much lower cost per lead and lower cost per acquisition.”

Jeff Travitz
Director of Franchise Sales
Goddard Systems

“We keep coming back, and each year IFE keeps getting bigger and better!”

Dan Stone
Vice President of Franchise Development
Burger 21

“IFE gives us a lot of exposure to international markets. We get calls all year long for people who have seen us at IFE.”

Catherine Deano
Painting with a Twist

“We had six booths at the show representing all of our brands. Although I have not received a total count, we engaged easily over 1,000 people, no including the international guests we met with for master license purposes. It would be safe to say that our expectations from the IFE will be no less than 15 franchise sales along with several master license arrangements for countries outside the U.S.”

Tony Foley
International Director
United Franchise Group

“We have exhibited at the IFE every year it has been held in New York City. We are happy to find that this show was another huge success for us and our 9 clients that also were exhibitors at the show this year. Thank you MFV for hosting another wonderful event. We look forward to many more successful years together.”

Tom DuFore
Chief Operating Officer & Principal Consultant
Franchise Marketing Systems

“The IFE is an extraordinary event. At Golden Corral we never miss it. Our booth is always busy, but just as importantly, we love to walk the floor and see what all the other concepts are up to. Nowhere else is there such an amazing variety of franchise companies in one spot.”

Bob McDevitt
Senior VP Franchising
Golden Corral

“We scanned almost 300 leads over the 3 days. We found that most attendees were educated and knowledgeable about franchising in that the already knew what an FDD was. We completed two sales at the show. Franchisors and attendees emailed us for more information, they reached out to us before we could reach out to them. FranchiseGrade found the IFE to be an amazing Expo, and will be booking the WCFE and FES.”

Jeff Lefler

“It was a wonderful experience! We are very confident about the outcome. And of course we hope that this is the start of a long relationship :-) have a great start to the summer!”

Pino Di Ioia
BeaverTails Canada

“The first day was great ! I am in for next year. For now I would like to reserve the same space and place. I appreciate if you complete the agreement and send it for me to sign.”

Ahmed El Daly

“Great show Jim. I ran out of cards!!! Always great to see your team. Have a great summer and see you in CA.”

Greg Delks
CFE, Vice President, Franchise Development
Firehouse of America, LLC

“Awesome show! One of the best I've participated in.”

Ed Yancey
CFE, Vice President / Director of Franchise Development
Blink Fitness, New York

Who Will You Meet At The International Franchise Expo?

IFE features established franchises offering businesses at investment ranges from $10,000 to more than $1 Million. Your Franchise Development Team will meet thousands of the best candidates at IFE and there is no reason your brand and investment level won't feel right at home.

  • 43% of Show Visitors plan on investing $100,000 or more in a franchise.
  • 14% of Show Visitors plan on investing $500,000 or more in a franchise.
  • More than 7% of Show Visitors plan on investing $1,000,000 or more in a franchise.
  • Visitors come from 122 countries and 47 States.
  • More than 63% of Show Visitors have owned a business.

Watch the Exhibitor Video


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