Come to our seminar and learn how our experience designing processes, using technology, and optimizing web sites can help you do more deals – quicker, faster, better than your competitors.
Deliverables for Attending: You will learn ideas that will increase your “Deal Results” somewhere between 5%-300%.
All course materials are presented in English only. All attendees receive admission to the exhibits on all three days.
Date
Thursday, April 8, 1:00pm – 4:00pm
Rates
Advance: $250 includes exhibit hall admission and seminars On-Site: $300 includes exhibit hall admission and seminars
Individuals enrolled in the Certified Franchise Executives program will earn 75 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending – Franchise Deal Optimization – Stopping Profit Leaks. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- rdupont@franchise.org) or visit www.franchise.org/certification.aspx.
Who Should Attend
Franchise Sales Management, Sales Executives, Franchisors, Master Franchisors, Master Licensees, Area Developers, Franchise Operations Personnel, and franchise lawyers seeking to improve their efficiency and operational capabilities as well as their understanding of new technologies.
This Symposium Will Look At
Immediately increase your lead generation and closing ratio from the following areas:
Promoting
How to position the franchise so it is perceived to be focused on the lead and not your franchise company.
How to use Social Networking to promote the franchise opportunity.
How to clearly communicate to YOUR candidate using your website and other more traditional methods for generating leads.
The process and time frames for making a decision to become your franchisee.
Who, What, When, Where and How to promote your brand.
Qualifying
How to stop wasting time on people who are not qualified.
How to use your website to filter unqualified people from the qualified people.
How to use technology to ensure that candidates are responded to immediately.
What are the critical steps in qualifying leads and ensuring they are not "tire kickers"?
How to use emotion to get qualified candidates to sign a franchise agreement more quickly with you rather than another company.
Interviewing/Discovery Day
What are the keys to an effective Discovery Day/Face-to-Face Interview with a qualified candidate?
What are the critical activities franchisors use with their candidates to achieve high close rates?
What are the most effective strategies, tactics and processes for deciding to whom to grant a franchise?
Technology
What are the components of a structured system and how does a structured system work in qualifying more leads?
How can you use technology to pre-qualify and better gauge candidate interest and propensity to close.
Learn how to create better control of your sales process by using a virtual brochure that provides access only as candidates complete pre-determined steps.
Learn how you can use interactivity to showcase your franchise system benefits and increase your closing ratios.
Website Development
How to reduce “bounce rates” and have more visitors engage with your franchise development website.
Maximize SEO practices to significantly improve site traffic and net more leads.
Create strong “paths to conversion” that can easily double your site conversion rates.
Add interactivity that will improve your candidate’s connection with your brand and increase conversion.
How to create an interactive virtual brochure (learning center) that will provide incredible intelligence into candidate qualifications and interest level.
You will leave the workshop with 10-20 ideas on "How To Improve Your Results And Sign More Franchise Agreements!" In addition to improving your results by using a "systems" approach, your results will be increased even more using the strategies, tactics, and tools discussed during the Interactive Workshop. Attending this interactive workshop could yield you a 300% increase, or more, in the next 12 months in signed franchise agreements.
Stop throwing away thousands of dollars on ineffective programs. Make the most of your resources and start growing your franchise system again!
Presented by: Bob Gappa, CFE, Founder and President – Management 2000 (www.mgmt2000.com) Amit Pamecha, Co-Founder and President, FranConnect (www.franconnect.com) Martin Greenbaum, President, Greenbaum Communications (www.greenbaummarketing.com)
“The expertise we bring to those who attend this program is how to decide: what markets to go into, to whom to promote your opportunity, how to promote to them, what to promote to them, when to promote to them, where to promote, and then how to qualify only those who are ready, willing and able to make a decision within 60-90 days to become your franchisee. We will also share with you the process, strategies, tactics, tools and techniques that will ensure improved results if fully utilized.”
Management 2000 was founded in 1981and has worked with over 1300 franchise companies, ranging from start up concepts to well established companies with hundreds of locations both in the US and international. Management 2000 conducts seminars on topics of interest for franchise companies, endorsed by both the IFA and CFA.
Management 2000’s areas of expertise include helping franchise systems: 1] develop effective ways to generate, qualify and grant franchises to the most qualified individuals, 2] plan for growth, 3] help franchisees develop growth business plans for their operations, 4] train field consultants to be more effective, 5] establish a culture that focuses on the customers’ experience, 6] write operations manuals, 7] develop effective franchiser-franchisee relationships and 8] develop leadership skills and 9] help companies who want to franchise their business.
Bob has been involved as a franchisee with several different concepts and brings a wealth of knowledge from that perspective. Bob’s many years of experience in the franchise community are an invaluable resource to companies that work with Management 2000.
“Technology is transforming the way prospects look at your franchise concept and make their decisions. Face to face interaction is now replaced with website and facebook interaction, the way you build an emotional relationship with the prospect by leveraging technology tools and how you implement your awarding processes. We look forward to sharing techniques, ideas and systems that are fundamentally changing the franchise recruitment process.”
FranConnect is the #1 provider of Franchise management systems in the world. Amit is the guiding light behind the FranConnect product suite, helping to make it the most comprehensive and feature rich franchise product suite in the world, including solutions that help streamline and automate all franchise processes including Franchise Sales, Marketing, Royalty Management, Franchisee Support, Helpdesk, Legal, Compliance and other Franchise operations. FranConect has worked with over 200 franchise organizations in helping them implement technology solutions. Amit is a frequent author and speaker on issues impacting Franchise systems. Amit holds a MS in Robotics from Johns Hopkins University and a BTech from IIT.
“It is extremely common for franchisors to spend tens of thousands of dollars on lead generation, search engine marketing, and now social media campaigns to lead them to a site that doesn’t support their brand and is weak in converting site visitors to leads. Your website is your strongest marketing tool and we will share strategies for not only delivering qualified prospects, but maximizing the ROI of your online marketing investment.”
Martin Greenbaum, CFE, began his professional career in the family business working alongside his brothers in what became PostNet International, developing postal and business centers across the nation. Over an eight-year period he was involved in over 500 store openings, serving the company in operations and then as Director of Marketing.
In 1991, Greenbaum launched a full-service advertising agency in Las Vegas under the name Creative Dynamics Inc. Greenbaum built a thriving agency, working with a variety of Las Vegas hotels, national clients, franchisors and local businesses. Greenbaum then served Health Imaging Inc. as National Vice President of Marketing and Business Development, implementing marketing programs with many of the leading radiology groups in the county.
In 2003, Greenbaum leveraged his franchise experience and formed Greenbaum Marketing Communications, a full-service marketing, creative and web development firm servicing the franchise industry. Today, Greenbaum Marketing Communications works with many of the most recognized brands in franchising, strengthening unit revenues and boosting franchise sales. His client list is diverse and includes: Great Clips, Meineke, Wal-Mart, Famous Dave’s, Service Brands International and a host of emerging franchise concepts. Greenbaum Marketing Communications is an active Supplier Forum Member of the International Franchise Association.
Individuals enrolled in the Certified Franchise Executives program will earn 75 education credits towards completion or recertification of the Certified Franchise Executive (CFE) designation by attending – Franchise Deal Optimization – Stopping Profit Leaks. For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 -- 
“The expertise we bring to those who attend this program is how to decide: what markets to go into, to whom to promote your opportunity, how to promote to them, what to promote to them, when to promote to them, where to promote, and then how to qualify only those who are ready, willing and able to make a decision within 60-90 days to become your franchisee. We will also share with you the process, strategies, tactics, tools and techniques that will ensure improved results if fully utilized.”
“Technology is transforming the way prospects look at your franchise concept and make their decisions. Face to face interaction is now replaced with website and facebook interaction, the way you build an emotional relationship with the prospect by leveraging technology tools and how you implement your awarding processes. We look forward to sharing techniques, ideas and systems that are fundamentally changing the franchise recruitment process.”
“It is extremely common for franchisors to spend tens of thousands of dollars on lead generation, search engine marketing, and now social media campaigns to lead them to a site that doesn’t support their brand and is weak in converting site visitors to leads. Your website is your strongest marketing tool and we will share strategies for not only delivering qualified prospects, but maximizing the ROI of your online marketing investment.”